China Yida — Global Hunter Securities 2010 China Conference
27 slides from China Yida's conference presentation, Jul 15, 2010
Slide 1: ‘S, Ral
‘S, Ral “Aon our stre™® July 2010
Slide 2: Disclaimer
Dela CHINA YIDA The information contained in this slide presentation is summary information that is intended to be considered in the context of SEC filings and other public announcements made by China Yida Holding, Co. (the "Company"), by press release or otherwise, from time to time. The Company un
Slide 3: Equity Snapshot
Equity Snapshot NASDAQ CNYD Closing Price (May 13, 2010) $12.75 farketcaptataton | 8242.3 mln Total Shares Outstanding 19.55 million Net Income (ttm) $ 27.65 million fePsionutccsm) S88] Trailing P/E 8.1x ‘ttm: trailing twelve months
Slide 4: Unique and powerful business model leveraging premium media and tourism assets
Unique and powerful business model leveraging premium media and tourism assets Positioned to benefit from rapidly growing consumer spending on leisure activities in China Replicating proven tourist attraction management model with high returns and multi-year visibility Media synergies results in eff
Slide 5: Company Overview
ce aa . = Company Overview A leading diversified entertainment enterprise focused on China’s fast-growing media and tourism industries in China Media Tourism and Entertainment FETV (Comprehensive provincial TV Channel) Great Golden Lake (Global Geopark) “Journey Through China on the Train” Hua’an Tu
Slide 6: Visits to tourist attractions are predicted to increase
Visits to tourist attractions are predicted to increase at CAGR of 8% between 2008 and 2013, with annual average growth in value of 13% . (Source: Euromonitor International 2009) Growth Drivers a b. Rising disposable income Large and growing middle class - between 100 million and 250 million strong
Slide 7: China's Booming Tourism Market
China’s Booming Tourism Market Spending on visits to historic buildings and national parks are expected to grow dramatically over the next four year: RMB milion 2008 2009 2010 2014 2012 2013 701.2 7460 883.1 1,019.0 1,226.7 1,525.8 Art galleries 28241 3,950.9 National parksiareas of 26,5054 natural
Slide 8: China Media Industry
Ki — China Media Industry G i Radio 6 SNE A Newspaper ae aT, TY 78% 6.7% 685.0% ‘Mooacine eS, eT, SS dd Outdoor 197% 138% 318 346% 235% 95% ZT 6 385 Inemet EPC aC a etl 3324 Shah A238 18 Shas Meda Indus 2002 2003 2008 2005 2006 2007 20086) 2008(€) fade rr a | Newspaper 19.4% 19.8% Re SIH 16.2 TSR 12
Slide 9: Great Golden Lake — Global Geopark
Great Golden Lake — Global Geopark Includes five primary scenic spots: Golden Lake, Shangqing River, Zhuangyuan Rock, Luohan Mountain and 7: Nominee site for World Natural Heritage National AAAA tourism destination + Awarded exclusive management rights from government from 2001 to 2032 + Total initi
Slide 10: Hua'an Tulou Cluster — World Cultural Heritage Site
SS Ee a CTS Hua’an Tulou Cluster — World Cultural Heritage Site —— + Ancient architectural attractions built hundred of years ago TIA TTT] Tuousouree + Includes Fujian Tulou Museum + Management right effective from 2008 to 2048 + Total initial investment -- $7.5 million + Revenue generated from entr
Slide 11: Yunding
is ES i SS aAe a. Yunding + Large natural tourism & recreational park + Opening: in the third quarter of 2010 + Management right effective from 2008 to 2048 + Total investment consideration — $40 million Revenue to be generated from entrance fee, hotel, cable car and other recreational projects Expe
Slide 12: Tourist Attractions (4)
Tourist Attractions (4)— + Large historical tourism & recreational park based on the theme of Ming Dynasty y Premium location: 200 million population ~ within the 3-hour economic circle No expiration on management right - 60% ownership on the new project company Revenue to be generated from entrance
Slide 13: Tourist Attractions (5)
Tourist Attractions (5) = Zhangshu China Yang-Sheng (Nourishing Life) Paradise + Large tourism & recreational park based on the theme of Yang-Sheng (Nourishing Life) + One of few natural Salt Water Hot Spring destinations in China + Premium location: 1 hour by car to Jiangxi’s provincial capital cit
Slide 14: City of Caves
a, Tourist / City of Caves One of the largest and most characteristic karst land underground caverns in China Approximately 18 miles from Xinyu downtown, the most industrialized city in Jiangxi Province Three-hour driving circle covers a population of approximately 50 million Management rights effec
Slide 15: Management rights by destination
Name of Management | Inception of Destination Rights Management Payment to Rights Government Great Golden Lake 31 Years 2001 40M RMB Fujian Tulou 40 Years 2008 0 Fujian Yunding 40 Years 2008 10) Fujian Bengbu 6° 2010 0 Anhui Zhangshu oo 2010 0 Jiangxi Xinyu 40 Years 2010 10) Jiangxi Major Breakthrou
Slide 16: FETV
FETV + Brand - Strong competence in tourism advertising - Provincial ranking: #4 + Product - Covering Fujian Province with a population over 35 million - Broadcast 24 hours a day - Prime time period (19:00-21:00): 15% - Non-prime time period: 20% + Distribution - 15 long term ad agency distributors
Slide 17: Distinguished Programs Win High Profile Advertising Clients
Distinguished Programs WIN High Profile Adverting Clients (S) PELE AE (ey CHINA MOBLE ee ante “a PG So} Mobil Sa+ ne ce fl it
Slide 18: Journey Through China on the Train
‘Journey Through China on the Train” is a 5-20 minute tourist infomercial program that leverages Yida’s media capabilities to drive traffic to its tourism destinations while at the same time generating revenues from local advertising clients. “Journey Through China on the Train” ne: : Invodueson ot
Slide 19: Strong Synergies Between Tourism and Media Assets
Strong Synergies Between Tourism and Media Assets” Tourism resources make Yida's media platforms stand-out from competitors. Tourism resources provide rich content and attractive background for TV programs, and support ratings. FETV has become a leading media in marketing to travel related businesse
Slide 20: Management team
A Minhua Chen — Chairman of Board of Directors, President and Chief Executive Officer + 30 years of experience in television media and tourism space in China + News journalist from 1978 -1992 + Part-time university professor at School of Tourism + Vice-chairman of Fujian Provincial Tourism institute
Slide 21: Financial Highlights
Financial Highlights Annual revenue growth greater than 70% over the past four years to $51.2M in 2009 Exceptional margin structure: = EBITDA margin of 72.9% in 2009 = Operating margin of 67.2% in 2009 = Net margin of 49.8% in 2009 Annual net-profit growth greater than 63% over the past four years t
Slide 22: Revenue and Gross Profit
CAGR: 71.2% 30,599,499 14877,765 40,648,861 51,220,951 CAGR: 72.4% ” 12,500,356 10,211,893 7,927,405 2008 2007 2008 2009 2006 2007 2008 2009 Gross Margin 71.8% 85.8% 74.9% 79.3%
Slide 23: EBITDA and Net Profit
EBITDA - US$ 97,361,568 CAGR: 81.6% 23,652,985 14,821,113 6,240,923 q 2006 2007 2008 2009 EBITDA Margin 64.4% 81.1% 113% 72.9% Net Profit - US$ CAGR: 63.7% 25,493,301 18,291,101 10,987,150 5,816,638 2006 2007 2008 2009 ‘Net Margin 56.9% 75.3% 59.8% 49.8%
Slide 24: Consolidated Income Statement
Consolidated Income Statement Three Months Ended (Sin thousand ) maren3t, Year Ended December 31, 2010 2008 Advertisement $ 8767 $ 31,519 $ 23,319 $ 12,246 Tourism 6,035 19,710 7,280 2,330 Total net revenue 14,802 51,229 30,599 14,577 Gross profit 11,880 40,649 22,916 12,506 Gross margin 80.3% 79.3%
Slide 25: Solid Balance Sheet
olid Balance Sheet As of March 31, 2010 Assets (USD) Cash and Equivalents 31,064,720 PPaE 32,590,213 PeCnunte Recenenial 7,401 Low AR, Low Working Capital Requirement Construction in progress 45,623,520 Total Assets 119,486,694 Debt/Equity Ratio: 0.02 Current Ratio: 5.76 Book Value/ Share: 5.69 Curr
Slide 26: Unique and powerful business model leveraging premium media and tourism assets
Unique and powerful business model leveraging premium media and tourism assets Positioned to benefit from rapidly growing consumer spending on leisure activities in China Replicating proven tourist attraction management model with high returns and multi-year visibility Media synergies results in eff
Slide 27: China Yida Holding Company
China Yida Holding Company George Wung, CFO +1(626) 379-2019 E-mail: [email protected] Wei Zhang, IR Manager +1(626) 241-5036 E-mail: [email protected] Website: http://www.yidacn.net CCG Investor Relations, Inc. 1325 Avenue of the Americas Suite 2800 New York, NY 10019 NY Office: +1(646) 213-1915 C
China Yida Holding — Global Hunter Securities 2010 China Conference on 6ix