Domo, Inc. · NASDAQ:DOMO
Domo — Domopalooza (May 2020)
36 slides from Domo's conference presentation, May 2020
Slide 1: Domopalooza Live and On-Demand
Slide 2: Welcome
WELCOME
Slide 3: A Model for Creating a Data-Driven Culture Within Your Organization
A MODEL FOR CREATING A DATA-DRIVEN CULTURE WITHIN YOUR ORGANIZATION Neil Gomes & Trisha Javaluyas The DICE Group at Thomas Jefferson University and Jefferson Health
Slide 4: Who We Are
WHO WE ARE Neil Gomes Trisha Javaluyas Executive Vice President Digital Analyst, Media and Enterprise Chief Digital Officer Communications The DICE Group at Thomas Jefferson The DICE Group at Thomas Jefferson University and Jefferson Health University and Jefferson Health 4
Slide 5: Jefferson at a glance
15 5.5B + 34 + HO SPITALS R E VE NUE O UTPATIE NT & UR G E NT C AR E S 5K + 100K 3600 + PHY SIC IANS ADMISSIO NS F ACULTY $218M 15 6000 + IN C HAR ITAB LE C O LLE G E S NUR SE S C AR E
Slide 6: About Us: The DICE Group
THE DICE GROUP ABOUT US The Digital Innovation and Consumer Experience (DICE) Group was founded in 2014 to create innovative products, services, and business models for Thomas Jefferson University and Jefferson Health. Since then, we've delivered on this goal by positioning the Jefferson enterprise
Slide 7: Market-Ready Solutions
30 + MARKET-READY SOLUTIONS 130 + Dashboar ds Je ffB NB Je ffDocs JTOG PROJECTS PER YEAR 10 X myB aby@ Je ff myJe ffHe alth S tr e ng th L e ade r ship Thoug ht Insig ht Rounding RETURNS ON MOST SOLUTIONS 7
Slide 8: Results of digital solutions
$1.46M $1M + Raised via online Yearly saving donation app in for staffing one month costs in ER $7.5M 10K + Saved by staff App downloads online training CMS 10K + Physician hours saved Rating increase in by online training 18 months by rounding app 8
Slide 9: Care, Learning, Work, Research, Giving
CARE, LEARNING, WORK, RESEARCH, GIVING …LI K E E V E R YT HI N G E LSE DI GI TAL ACCESS EXPERIENCE CONVENIENCE Ease of access to Closed-loop Services via web, mobile, Jefferson services digital experiences wearables, IoT, etc.
Slide 10: Agenda
AGENDA § Challenges § Our Approach § Tips to Build a Data-Driven Culture
Slide 11: Challenges
CHALLENGES
Slide 12: Strategy without tactics quote
“STRATEGY WITHOUT TACTICS IS THE SLOWEST ROUTE TO VICTORY. TACTICS WITHOUT STRATEGY IS THE NOISE BEFORE DEFEAT.” Sun Tzu, author of The Art of War 12
Slide 13: What We Need From Our Data
WHAT WE NEED FROM OUR DATA 1. Access: § Can people easily acquire the data they need? § Are analytical tools accessible? 2. Reliability: § Is the data accurate? § Does it lead people to the right answers to their questions? 3. Speed: § How quickly can you help people answer their questions? 4. Clari
Slide 14: Challenges: Large amounts of data
CHALLENGES Large amounts of data from multiple sources
Slide 15: Challenges: Different interpretations of metrics
CHALLENGES Different interpretations of metrics
Slide 16: Challenges: Communication across departments
CHALLENGES Communication across departments Design Business Development Media & Communications Development & Operations Education & Training App Development
Slide 17: Challenges: Different audiences
CHALLENGES Different audiences across large organization
Slide 18: Challenges: Communication with stakeholders
CHALLENGES Communication with stakeholders
Slide 19: Our Approach
OUR APPROACH
Slide 20: Gather Baseline Data
GATHER BASELINE DATA 3 STEPS 30 FIELDS REDUNDANT FIELDS
Slide 21: Gather Baseline Data
GATHER BASELINE DATA Know Your Data 1. What data sources will be used? 2. Where will the data be stored? 3. How frequently does the data need to be pulled? Know Your Audience 1. Who is the audience for reporting? 2. How will the data impact decision making?
Slide 22: Identify Goals
IDENTIFY GOALS Appointment Request Project Goals § Reduce time it takes to request appointments online § Increase completion rate of online form § Streamline scheduling process
Slide 23: Develop Tracking Plan
DEVELOP TRACKING PLAN What We Did § Established goals and how to measure them § Defined KPIs § Clarified meaning of metrics § Automated data pulls through Domo
Slide 24: Conduct Testing to Optimize Results
CONDUCT TESTING TO OPTIMIZE RESULTS What We Tested § Short vs. long form performance § Chatbot vs. web form performance
Slide 25: Build Dashboard to Monitor Performance
BUILD DASHBOARD TO MONITOR PERFORMANCE Results § 70% of submissions via chatbot § 72% of submissions are long form
Slide 26: Successes
SUCCESSES Improved Performance § Avg. time spent on appointment request reduced by 3 minutes § Increased form submissions by 65% § 4% increase in scheduled appointments What We Learned § Align on definitions of metrics § Utilize Domo to create tailored visualizations for specific audiences § View as
Slide 27: Successes: Further Actionable Insights
SUCCESSES Further Actionable Insights § Account for appointment requests peak times § Continue to streamline scheduling processes
Slide 28: Analytics Workflow
ANALYTICS WORKFLOW Gather Baseline Data Build Identify KPIs Dashboard Develop Conduct Tracking Testing Plan
Slide 29: Tips to Build a Data-Driven Culture
TIPS TO BUILD A DATA-DRIVEN CULTURE
Slide 30: Don't Deliver Data, Deliver Insights
DON’T DELIVER DATA, DELIVER INSIGHTS
Slide 31: Empower Through Real-Time Insights
EMPOWER THROUGH REAL-TIME INSIGHTS UPDATE HOURLY UPDATE EVERY 15 MINUTES
Slide 32: View as an Iterative Process
VIEW AS AN ITERATIVE PROCESS Gather Baseline Data Build Identify KPIs Dashboard Develop Conduct Tracking Testing Plan
Slide 33: Look to Other Industries
LOOK TO OTHER INDUSTRIES Netflix Personalization & Search § Fully personalized homepage experience § Search algorithms Apply to Your Industry § Personalize patient journey on our myJeffHealth app § Simplify provider search
Slide 34: Utilize Domo Across Your Organization
UTILIZE DOMO ACROSS YOUR ORGANIZATION
Slide 35: Develop Data Literacy
DEVELOP DATA LITERACY Importance of Data Literacy § Empower employees to read, write, and communicate data § Improve decision making and business performance How to Promote Data Literacy § Start with the experts § Provide necessary access § Offer training § Focus on data storytelling
Slide 36: Thank You
THANK YOU zoos