DuPont de Nemours, Inc. · NYSE:DD
DuPont de Nemours — DuPont — Investor Presentation (2012)
21 slides from DuPont de Nemours's investor presentation, 2012
Slide 1: DuPont China Green Living Survey
DUPONT CHINA GREEN LIVING SURVEY
Slide 2: What is a Biobased Product?
What is a Biobased Product? Composed of biological, renewable agriculture or forestry materials Does not contain synthetics Is biodegradable Often replaces petroleum-based ingredients 2
Slide 3: About Green Consumer Products
About Green Consumer Products Personal Fabric & Personal Cleaning Carpets care and clothing hygiene products/ detergents cosmetics 3
Slide 4: About the Survey
About the Survey Measured Chinese consumers’ awareness, perceptions and attitudes about household green products generally, and biobased products in particular.
Slide 5: Methodology
Methodology Face-to-face interviews with 1,000 Chinese consumers Street intercept interviews at heavily populated downtown locations Yinchuan Beijing Dalian 10 cities (100 interviews in Nanjing each city) Chengdu Wuhan Shanghai Huangshi Conducted July 21-August 6, 2012 Guangzhou Hong Kong 5
Slide 6: Consumer Awareness of Green Products
DUPONT CHINA GREEN LIVING SURVEY Consumer Awareness of Green Products 6
Slide 7: Consumer Awareness of Green Products
Consumer Awareness of Green Products LESS THAN HALF OF CONSUMERS CLAIM TO HAVE AT LEAST SOME FAMILIARITY WITH GREEN HOUSEHOLD PRODUCTS 47% 38% 10% 5% Very familiar Somewhat Not very Not at all familiar familiar familiar 7
Slide 8: Confidence in Green Products as Better for the Environment
Confidence in Green Products as Better for the Environment THE MORE FAMILIAR CONSUMERS ARE WITH GREEN PRODUCTS, THE MORE LIKELY THEY ARE TO BE CONFIDENT IN THE ENVIRONMENTAL CLAIMS. 42% Very confident Somewhat confident 57% 54% 46% 20% 7% Not very familiar Somewhat familiar Very familiar 8
Slide 9: Chinese Consumers Express Greater Confidence in Green Products than North American Consumers
Chinese Consumers Express Greater Confidence in Green Products than North American Consumers PERCENTAGE OF CONSUMERS IN CHINA, CANADA AND THE UNITED STATES WHO SAID THEY ARE VERY OR SOMEWHAT CONFIDENT THAT GREEN PRODUCTS ARE BETTER FOR THE ENVIRONMENT. 9
Slide 10: Characteristics that Make Products Green
Characteristics that Make Products Green 2% Contains recycled materials 37% 47% 13% 1% 3% Made from renewable materials 36% 48% 11% 2% 3% Uses less energy to produce 26% 50% 19% 2% Requires less energy to use at home 23% 53% 15% 4% 5% 2% Uses less water to produce 23% 50% 22% 3% 4% Requires less wat
Slide 11: Awareness and Perceptions of Biobased Products
DUPONT CHINA GREEN LIVING SURVEY Awareness and Perceptions of Biobased Products 11
Slide 12: Three in 10 Consumers Have Heard the Term Biobased
Three in 10 Consumers Have Heard the Term “Biobased,” Most Commonly About Personal Care Products and Fabrics CONSUMER AWARENESS OF TERM “BIOBASED” 58% 32% 10% Yes No Don't Know 12
Slide 13: Consumer Awareness of Term Biobased by Product Type
Consumer Awareness of Term Biobased by Product Type PRODUCTS WITH BIOBASED INGREDIENTS Personal care products/cosmetics 22% Fabric and clothing 18% Cleaning products/detergent 11% Plates/cups/toys/bags 10% Furniture and home improvement 6% Fuel 2% Other 6% None/Don’t Know/Not Applicable 57% 13
Slide 14: Impact of Biobased Ingredients on Product Quality
Impact of Biobased Ingredients on Product Quality CONSUMERS ARE MORE APT THAN NOT TO BELIEVE THAT BIOBASED INGREDIENTS IMPROVE THE QUALITY OF A PRODUCT Personal care products with naturally derived 65% 16% 14% 5% ingredients Personal hygiene products made with biobased 63% 16% 13% 8% enzymes Deterge
Slide 15: Likelihood to Buy Products with Biobased Materials
Likelihood to Buy Products with Biobased Materials MAJORITIES WOULD LIKELY, IF NOT DEFINITELY, BUY PRODUCTS MADE WITH BIOBASED MATERIALS 2% Detergents that clean at lower water temperature 33% 49% 13% 3% Personal care products with naturally derived 30% 47% 16% 3% 4% ingredients Personal hygiene pro
Slide 16: China Green Growth Drivers
China Green Growth Drivers Middle class population to grow from 300 million to 800 million by 2025 Limited resources—water, land, materials Energy intensity and carbon emission reduction targets Demand from global consumers for green products 16
Slide 17: Manufacturers See Increasing Value for Products with Environmental Benefits
Manufacturers See Increasing Value for Products with Environmental Benefits DUPONT CUSTOMERS THAT SAY THEIR CUSTOMERS HAVE "HIGH" OR "MODERATE" VALUE FOR PRODUCTS WITH ENVIRONMENTAL BENEFITS. 86% 76% 57% 2011 2016 2021
Slide 18: Manufacturers Rank Most Important Environmental Benefits
Manufacturers Rank Most Important Environmental Benefits DUPONT CUSTOMERS THAT INDICATE A "HIGH" OR "MODERATE" VALUE TO A LIST OF ENVIRONMENTAL BENEFITS Inherently safer materials 76% Reduced air/water pollution 69% Reduced use of energy 67% Reduced impact on water quality 61% Reduced waste in manuf
Slide 19: Impact of Survey Results on Consumers in China
Impact of Survey Results on Consumers in China Raises consumer awareness of biobased products Informs consumers of what biobased products are and their benefits Advocates a healthy and sustainable lifestyle for consumers and influences positive consumer trends Strengthens market confidence, which im
Slide 20: Impact of Survey Results on the Chinese Marketplace
Impact of Survey Results on the Chinese Marketplace Draws industry attention and strengthens market confidence, which demonstrates market potential in China Encourages more investment and innovation in the industry Shows how businesses can leverage China's 12 FYP with a strong emphasis on environmen
Slide 21: How the Survey Results Tie to China's 12 FYP
How the Survey Results Tie to China’s 12 FYP Broad adoption of biobased products can help China meet reduction targets for energy intensity and carbon emissions set out in the 12th FYP President Hu Jintao's keynote report at 18th Congress emphasized the importance of ecological progress and proposed