Sappe Public Company Ltd · SET:SAPPE
Sappe Public — Q4 2024 Earnings Presentation
53 slides from Sappe Public's earnings presentation, March 2025
Slide 1: Performance Highlights 2024 & Direction 2025
Performance Highlights 2024 & Direction 2025 SAPPE PUBLIC COMPANY LIMITED 1
Slide 2: Event recording notice
โปรดทราบว่า SAPPE มีการบันทึกภาพนิง่ ภาพเคลือ่ นไหว บรรยากาศ และเสียง ที่เกิดขึน้ ตลอดกิจกรรมในวันนี้ เพื่อนามาใช้เผยแพร่เป็นสือ่ ประชาสัมพันธ์กิจกรรม ภายใต้นโยบายการคุม้ ครองข้อมูลส่วนบุคคลของบริษทั และตามกฎหมาย หากท่านไม่ประสงค์ทจี่ ะให้ SAPPE บันทึกภาพและเสียงของท่าน กรุณาติดต่อทีมงาน ผู้จัดกิจกร
Slide 3: Agenda
AGENDA 1. SAPPE Overview 2. Financial Performance Q4’2024 3. Business Updates 4. SAPPE’s Sustainability 3
Slide 4: SAPPE Overview
SAPPE Overview 4
Slide 5: Who We Are
VISION Becoming the preferred and trusted global brand driven WHO WE ARE by a team of passionate and synergistic top talents passionately working happily together in a dynamically innovative workplace. มุง่ สูแ่ บรนด์ระดับโลกที่นา่ เชื่อถือ ด้วยองค์กรที่สร้างสรรค์อย่างไม่หยุดนิ่ง ร่วมกันกับทีมที่มีค
Slide 6: Our Journey to Global Brand
Our Journey to Global Brand Internationalization Phase 2024 Succeed in UK 2022 - 2023 Announced K-Pop Sappe x Power Root boy band 2021 Berhad, Malaysia “SEVENTEEN” as its Growth Phase “First Global Brand Sappe x Succeed in South Ambassador” for 2019 Workpoint Korea and France with Korea & France Mog
Slide 7: Sappe Structure
Sappe Structure Sappe PCL SAPPE HOLDING (100%) ALL COCO (51%) Domestic International OEM Danone Sappe (25%) Own Brands Own Brands M-Intelligence (16.2%) Sappe Philippines Corporation (100%) Distributor Distributor Dormant Company • Sappe HK • Sappe HK Trading Collaborate • Sappe China 7
Slide 8: Product Categories
Product Categories Large Portfolio with Market Leading Brands and Products Juice Drinks Functional Drinks Functional Powders Healthier Snacks Supplements & Others Unique and refreshing juices Range of products targeting Instant powders for dietary Snacks with healthy Other innovative products – beau
Slide 9: Innovation is the Core of Our DNA
Innovation is the Core of Our DNA 3 Pillars of Innovation Strategies In-house Innovation Business Partnership InnoStudio Internal division to create innovative Relationship with leading enterprises Innovative ideas x Local goodness products Local Creativity goodness New Product Y2024 : 26 SKUS Q1’20
Slide 10: Financial Performance Q4'2024
Financial Performance Q4’2024 10
Slide 11: Q4'24 Key Financial Highlights
Q4’24 Key Financial Highlights Q4’24 Total Revenue Q4’24 Gross Margin 1,434 MB 46.4% +14.6% YoY +1.0% pts YoY Q4’24 SG&A (%) Q4’24 Net Profit 34.5% 27.5% 33.3% 34.5% 189 MB +1.1% pts YoY +12.6% YoY 11
Slide 12: Revenue Breakdown & Net Profit
Revenue Breakdown & Net Profit Revenue Net Profit 2024 • The Revenue was at 6,775 mb or 11.9% YoY (New Record) [IB:DM = 80% : 20%] from IB sales +10.4% and the DM sales +18.6%. • Net Profit was at 1,253 mb, increased by 16.6% YoY (New Record), thanks to the break record in top line and the improveme
Slide 13: Cost of Goods Sold by Quarter
Cost of Goods Sold by Quarter Utilization Rate (Beverage) USD/THB USD/THB USD/THB USD/THB USD/THB Q1'23 = 33.8 Q2'23 = 34.2 Q3'23 = 34.8 Q4'23 = 35.8 Avg. Y23 = 34.5 Q1'24 = 35.3 Q2'24 = 36.5 Q3'24 = 34.5 Q4'24 = 33.8 Avg. Y24 = 35.2 -0.7 pts QoQ -1.0 pts QoQ +1.1 pts QoQ -0.4 pts QoQ -2.9 pts YoY -
Slide 14: SG&A
SG&A Selling Expenses Admin Expenses 2024 • %Selling expenses increased by +2.9% YoY. • Admin Expenses increased from 512 mb to 556 mb (+8.6% YoY), mainly from research, market visits, exhibitions and warehouse rentals. 14
Slide 15: Q4'2024 Sales by Countries and Territories
Q4’2024 100 1,377 Million Baht COUNTRIES TERRITORIES 15
Slide 16: Y2024 Sales by Countries and Territories
Y2024 100 6,775 Million Baht COUNTRIES TERRITORIES 16
Slide 17: Q4'2024 Top Line Growth by Regions
Q4’2024 (YoY) TOP LINE GROWTH BY REGIONS International Business Top 3 Contribution by Countries : Europe Q4’2024 -58.4% ME & 1,377 Million Baht Others +195.8% America Asia +2.5% +11.5% Thailand +21.3% 17
Slide 18: Y2024 Top Line Growth by Regions
Y2024 (YoY) TOP LINE GROWTH BY REGIONS International Business Top 3 Contribution by Countries : Europe Y2024 -11.0% ME & 6,775 Million Baht Others +53.8% America Asia +37.4% +5.5% Thailand +18.6% 18
Slide 19: Business Updates
Business Updates 19
Slide 20: International Markets
INTERNATIONAL MARKETS 20
Slide 21: International Business Journey
International Business Journey 01 02 03 Trading Model Rising Star model Consumer Market (Gems) • Rebate scheme • Expand coverage • Consumer engagement • Minimize investment • In-depth channel • Brand Love • Trade scheme vs Availability, • Brand of Choice Visibility, Affordability 21
Slide 22: Champion Product
Champion Product • Fruit flavored drink with Nata de coco • Full of extra-large Nata de coco cubes • Variety of choices Naturally Yours with Aloe Vera Cube 22
Slide 23: Overseas Availability
| o ovERgEAS : AVAILABILITY
Slide 24: Zone: Asia
Zone: Asia Sales 2,528 Million Baht Growth +5.5% YoY ❑ Asia Contribute 37.3% in 2024 Taiwan Hong Kong ❑ The Asian market has faced challenges in South Korea and Indonesia, resulting in a slight decline in sales. However, the Philippines has Philippines continued to perform strongly, driven by succes
Slide 25: Channel Contribution
Key Countries KOREA Market PHILIPPINES Market INDONESIA Market Channel Contribution 25
Slide 26: Mogu Mogu in Stores & Marketing Activities
Mogu Mogu in Stores & Marketing Activities 26
Slide 27: Mogu Mogu Marketing Activities
Mogu Mogu Marketing Activities 27
Slide 28: Mogu Mogu in Stores & Marketing Activities
Mogu Mogu in Stores & Marketing Activities 28
Slide 29: Zone: Europe
Zone: Europe Sales 1,258 Million Baht Growth -11.0% YoY ❑ Europe Contribute 18.6% in 2024 ❑ The European market experienced a decline, primarily due to challenges in the UK, where 2024 stock weight has been high, largely resulting from delays in the outlet expansion plan for Modern Trade chains, con
Slide 30: Mogu Mogu France Market
France Market Mogu Mogu Superstar Fruit Juice Drink Channel Contribution 30
Slide 31: Mogu Mogu in Stores & Marketing Activities
Mogu Mogu in Stores & Marketing Activities 31
Slide 32: Mogu Mogu in Stores & Marketing Activities
Mogu Mogu in Stores & Marketing Activities 32
Slide 33: Zone: Middle East & Others
Zone: Middle East & Others Sales 1,170 Million Baht Growth +53.8% YoY ❑ Middle East & Others Contribute 17.3% in 2024 ❑ Despite some uncertainties surrounding port LIBYA closures in certain countries, sales in the Middle East have seen strong growth. This success is driven by a focus on increasing v
Slide 34: Mogu Mogu in Stores & Marketing Activities
Mogu Mogu in Stores & Marketing Activities 34
Slide 35: Mogu Mogu in Stores & Marketing Activities
Mogu Mogu in Stores & Marketing Activities 35
Slide 36: Zone: America
Zone: America Alaska Sales 446 Million Baht Growth 37.4% YoY ❑ America Contribute 6.6% in 2024 ❑ The growth of the American market was driven by expansion into greenfield areas within major mainstream chain markets. This significant growth was further supported by the listing of products in key main
Slide 37: Mogu Mogu in Stores & Marketing Activities
Mogu Mogu in Stores & Marketing Activities 37
Slide 38: Domestic Market
Domestic Market 38
Slide 39: Key Activities Highlight
KEY ACTIVITIES HIGHLIGHT สวยจบปิง๊ ลิ้งค์ดรุง๊ เซ็ปเป้ SKIN BODY EYE&BRAIN #ลิ้งค์ดรุง๊ เซ็ปเป้ผวิ ฉ่า่ น่าหนึง่ ก้าว #ลิ้งค์ดรุง๊ เซ็ปเป้เป๊ะทุกท่วงท่าและบอดี้ #ลิ้งค์ดรุง๊ เซ็ปเป้สวยสับไม่หลับใน Drink Sappe for radiant skin, always one step ahead Stay flawless in every move and every curve with Sa
Slide 40: Key Activities Highlight: Reach 8.4M
KEY ACTIVITIES HIGHLIGHT For the last quarter of 2024, campaign reached 8.4million out of a targeted 8.2 million in October. In November, the focus shifts to "AWAKE Phase", through macro influencers (KOLs), convincing customers to try the product with attractive pricing and proven results. ONLINE: G
Slide 41: Key Activities Highlight
KEY ACTIVITIES HIGHLIGHT ONLINE OFFLINE Branded Content Friends of B’lue
Slide 42: Marketing Activities
MARKETING ACTIVITIES 22.5M Reach View 6 Sec : 3.1M CONSUMER SENTIMENT
Slide 43: e-Commerce #Best Seller
e-Commerce #Best Seller Influencer review / Own’s contents Platform’s visibilities / Co-campaigns 43
Slide 44: Outlook: ALL COCO Q4'24
OUTLOOK : ALL COCO Q4’24 Revenue Net Profit 78% 78% 71% 80% 84% 76% 294 461 88 106 134 133 61% YoY 57% YoY -1% QoQ Total Revenue from selling goods in Q4’2024 was at 132.84 mb or +61% YoY, from Industrial + 51%, Shop&Retail +153%, OEM&Other +14%
Slide 45: 2025 Outlook: Target Growth YoY
2025 Outlook INTERNATIONAL BUSINESS DOMESTIC MARKET Brand Globalization: Korea First Grow base brands TARGET Strategic channel Expansion NPD focused GROWTH Diversify portfolio +5% Collaboration YOY Future Growth Future Growth 45
Slide 46: Production Facility
Production Facility State-of-the-art Production Facility to Support Growth Klong 13 factory Projects under construction Y2024 : Utilization 2 Manufacturing buildings rate: 62%* 2 new production lines 4+1(BOI 275 mb) 7 Beverage lines Powder filling lines • 2026 > (+25-30% YoY) Project Value 1,630 mb.
Slide 47: Target Growth 2025 by Region
Target Growth 2025 by Region 47
Slide 48: Target Growth 2022-2026
Target Growth 2022-2026 Sales Y2024 REVENUE Growth 10,000 MB. +11.9% YoY 48
Slide 49: SAPPE's Sustainability
SAPPE’S Sustainability 49
Slide 50: Sappe Sustainable Policy
Sappe Sustainable Policy Economic Social Environment Build Sustainable Economic Promote Quality of Life of Our Promote Sustainable Environment Growth Key Players to Grow Together with Innovation and Technology Good Governance
Slide 51: We Better People's Lives Through Our Innovative Spirit
Sustainability Framework We Better People’s Lives Through Our Innovative Spirit
Slide 52: Q&A
Q&A 52
Slide 53: www.sappe.com
WWW.SAPPE.COM 53