China Yida — BMC Conference and Maxim Conference 2010
29 slides from China Yida's conference presentation, Nov 22, 2010
Slide 1: China Yida - November 2010
LS % Oo Sey Ry %on our sere? November 2010
Slide 2: Forward-looking statements disclaimer
The information contained in this slide presentation is summary information that is intended to be considered in the context of SEC filings and other public announcements made by China Yida Holding, Co. (the "Company"), by press release or otherwise, from time to time. The Company undertakes no duty
Slide 3: Equity Snapshot
Equity Snapshot Closing Price (November 11, 2010) Total Shares Outstanding Net Income attributable to China Yida (ttm) Trailing P/E ‘tm: trailing twelve months $12.19 19.55 million $ 26.34 million 9.4x
Slide 4: Investment Highlights
Investment Highlights) Sorex Unique and powerful business model leveraging premium media and tourism assets Positioned to benefit from rapidly growing consumer spending on leisure activities in China Replicating proven tourist attraction management model with high returns and multi-year visibility M
Slide 5: A leading diversified entertainment enterprise focused on China's media and tourism
A leading diversified entertainment enterprise focused on China’s fast-growing media and tourism industries in China Media Tourism and Entertainment FETV (Comprehensive provincial TV Channel) Great Golden Lake (Global Geopark, “Journey Through China on the Train” World Natural Heritage site) (Railro
Slide 6: Travel Seasonality - 2008
Travel Seasonality - 2008 * Visits to tourist attractions are predicted to « increase at CAGR of 8% between 2008 and” 2013, with annual average growth in value “© of 13%. : 6 (Source: Euromonitor international 2009) 4 2 «Growth Drivers in Fe> ero) honk May tn hig. Sixt Ot Nov One a. Rising disposabl
Slide 7: China's Booming Tourism Market
China’s Booming Tourism Market Spending on visits to historic buildings and national parks are expected to grow dramatically over the next four yeat RMB million 2008 2003 2010 2011 2012 2013 Art galleries CAGR 701.2 746.0 883.1 1,019.0 1,226.7 1525.8 Casinos (2008-2013) 2 S 2 S ° 0% 28241 3.1790. “4
Slide 8: China media industry growth and advertising spending
a 2002 2003 2005 2007 2008 ()_2009(€) 31 508 rt re) Ls2t 2.020 262h 2.764 2979 3.230 3st 3.622 100 ve 29 282 37 80 Sie ‘oz 1290 1468 Sid 1952 2461 2.739 3086 3.858 79 169 303 527 7813952305 3.236 Tal 5.653 7504 10635 136547113 21:587 25959 31.675 37 846 Neto-Y Chang 2001 2002 2003, 2004 2005 2006 20
Slide 9: Great Golden Lake
+ Includes five primary scenic spots: Golden Lake, Shangqing River, Zhuangyuan Rock, Luohan Mountain and Taining Old Town National AAAA tourism destination + Awarded exclusive management rights from government from 2001 to 2032 + Total initial investment — $30 million + Revenue generated from entran
Slide 10: Tourist Attractions (2) - Hua'an Tulou
Tourist Attractions (2) “ Hua’an Tulow Hua’an Tulou Cluster — World Cultural Heritage Site + Ancient architectural attractions built hundred of years ago + Tulou source + Includes Fujian Tulou Museum + Management right effective from 2008 to 2048 + Total initial investment — $7.5 million + Revenue g
Slide 11: Yunding
Yunding + Large natural tourism & recreational park + Opening: September 28, 2010 + Management right effective from 2008 to 2048 + Total investment consideration — $40 million + Revenue to be generated from entrance fee, hotel, cable car and other recreational projects 0.5 hour driving away from Fuz
Slide 12: Bengbu - Ming Dynasty Entertainment World
+ Large historical tourism & recreational park based on the theme of Ming Dynasty + Premium location: 200 million population + No expiration on management right - + Revenue to be generated from entrance within the 3-hour economic circle 60% ownership on the new project company fees, hotel, conferenc
Slide 13: Tourist Attractions (5) - Zhangshu
Tourist Attractions (5)— Zhangshu Large tourism & recreational park based on the theme of Yang-Sheng (Nourishing Life) 3: ‘One of few natural Salt Water Hot Spring destinations in China Premium location: 1 hour by car to Jiangxi's provincial capital city Nanchang and on the major tourism route in th
Slide 14: Tourist Attractions (6) - City of Caves
ae, Tourist Attractions (6)= City of Caves- under construction + One of the largest and most characteristic karst land underground caverns in China + Approximately 18 miles from Xinyu downtown, the most industrialized in Jiangxi Province + Three-hour driving circle covers a population of approximate
Slide 15: Tourist Attractions Summary
Tourist Attractions Summary sagt =[s2 ala CHINA YIDA i : Name of Management | Inception of Up-front Destination Rights Management Payment to Rights Government Great Golden Lake 31 Years 2001 40M RMB Fujian Tulou 40 Years 2008 10) Fujian Yunding 40 Years 2008 ro) Fujian Bengbu co 2010 c0) Anhui Zhang
Slide 16: FETV
FETV ~ Brand || 49 FETV - Strong competence in tourism advertising Qa - Provincial ranking: #4 Before: 2003 %A After: 2000 + Product = Covering Fujian Province with a population over 36 million Provingal ranking: #11 Provincial ranking: #4 - Broadcast 24 hours a day - Prime time period (19:00-21:00)
Slide 17: Distinguished Programs and High Profile Advertising Clients
= CHINA YIDA a a Distinguished Programs WIN High Profile Adverting Clients - Pee aiae (eay CHINA MOBLE eu amen P&G Sh Mobil Mx+ (olmmenafohmen in @ SESH im tovin’it
Slide 18: Media Program - Journey Through China on the Train
Media Program SS oezix urney Through China on the Train” is a 5-20 mint ia capabilities to drive traffic to its tourism from local advertising client “Journey Through China on the Train” One: Introduction of Tourist Destination Infomercial Income ‘Tourist Destination two ‘Advertsing Income Two: Spon
Slide 19: Strong Synergies Between Tourism and Media Assets
Strong Synergies Between Tourism and Media Asse Tourism resources make Yida’s media platforms stand-out from ‘competitors. Tourism resources provide rich content and attractive background for TV programs, and support ratings. FETV has become a leading media in marketing to travel related businesses.
Slide 20: Management team - Minhua Chen, Chairman and CEO
Minhua Chen ~ Chairman of Board of Directors, President and Chief Executive Officer + 30 years of experience in television media and tourism space in China + News joumalist from 1978 -1992 + Part-time university professor at School of Tourism + Vice-chairman of Fujian Provincial Tourism Institute +
Slide 21: Management team - Financial Controller and Vice Presidents
Yongxi Lin ~ Financial Controller + Financial controller with Yida since 2003 + Former Chief Financial Director with Fujian Furi Group + Professional member of CICPA + BAin Accounting in 1994 Jinghua Huo - Vice President, Media + More than 10 years of experiences in China's media industry + Director
Slide 22: Annual revenue growth greater than 70% over the past four years
Annual revenue growth greater than 70% over the past four years to $61.2M in 2009 Exceptional margin structure: = EBITDA margin of 71% for the first nine months of 2010 = Operating margin of 64.6% for the first nine months of 2010 = Net margin of 47.2% for the first nine months of 2010 Annual net-pr
Slide 23: Revenue and Gross Profit
Revenu Gross Profit - US$ {In thousand) (In thousand) 56,000 51,229 CAGR: 72.4% CAGR: 71.2% 22,916 12,508 10,212 7,927 2008 2007 2008 20106, 2008 2007 2008 209 Gross Margin 77.8% 95.8% 74.9% 79.3%
Slide 24: EBITDA and Net Profit
EBITDA - US$ Net Profit - US$ (in thousand) {In thousand) 26,000 CAGR: 81.6% CAGR: 63.7% Gocia 18201 10,987 4921 53a7 - = 2006 2007 2008 2009 2000 2007 2008 2008 20106 EBITDA Margin Net Margin 61.4% 81.1% 773% n9% 559% | 753% | 598% | 45.4%
Slide 25: Income Statement Highlight
%, Income Statement Highlight Consolidated Income Statement Nine Months ($in thousand ) Seonnbe 20, Year Ended December 31, 2010 Advertisement $ 27821 $ 31519 $ 23,319 $ 12,246 Tourism 14,383 19,710 7,280 2,330 Total net revenue 42,204 51,228 30,589 14,877 Gross profit 33,391 40,649 22,916 12,606 Gr
Slide 26: Solid Balance Sheet
Solid Balance Sheet As of September 30, 2010 Assets (USD) Cash and Equivalents 31,398,497 PP&E 89,272,142 Accounts Receivable 2,038 Construction in progress 5,860,801 Total Assets 148,271,740 Debt/Equity Ratio: 0.02 Current Ratio: 427 Book Value / Shar 6.78 Current 9,006,343 Low Debt, room to incr L
Slide 27: Investment Highlights
*. Investment Highlights) Sori Unique and powerful business model leveraging premium media and tourism assets Positioned to benefit from rapidly growing consumer spending on leisure activities in China Replicating proven tourist attraction management model with high returns and multi-year visibility
Slide 28: Contact
Contact China Yida Holding Company CCG Investor Relations, Inc. George Wung, CFO 1325 Avenue of the Americas +1(626) 379-2019 Suite 2800 E-mail: [email protected] New York, NY 10019 NY Office: +1(646) 213-1915 Wei Zhang, IR Manager +1(626) 241-5036 Crocker Coulson, President E-mail: [email protected]
Slide 29: China Yida - November 2010
72 oe" Sey Ry %on our sere? November 2010
China Yida Holding — BMC Conference and Maxim Conference 2010 on 6ix