Unilever Plc · LSE:ULVR
Unilever — Non-Deal Roadshow (December 2003)
8 slides from Unilever's roadshow presentation, Dec 2, 2003
Slide 1: Investor Relations Meeting Heilbronn, 2 December 2003
Investor Relations Meeting Heilbronn 2 December 2003 SAFE HARBOUR STATEMENT: This presentation may contain forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act 1995) based on our best current information and what we believe to be reasonable assumptions
Slide 2: Perpetuating the spirit of Carl Heinrich: A glance at Knorr history
Perpetuating the spirit of Carl Heinrich A glance at Knorr history 1838 C.H. KNORR opens a factory at Heilbronn, Germany to dry and grind chicory for the coffee trade 1873 The KNORR company begins packaging and selling soup mixes to respond to the need for convenient and nutritious meal among factor
Slide 3: Savoury market and competitive position
UBF Savoury category in 2002 € 5.4 Bio. NA Food Sol. 18% 28% EUR 48% 82% Retail LA 13% Asia Afr Namet 6% 3% 2% Savoury market and competitive position Unilever number one company in the huge, but fragmented € 47 Bio. savoury market. Market growing at around 4%p.a. over the last few years. Total Savo
Slide 4: Key accomplishments
Knorr the Powerhouse accounts for 64% of the Category. Valuable local jewels exist too. Key accomplishments • A new team and brand culture combining the best of the two parents. • Topline growth (USG) above the historical levels. • Higher innovation rate due to UL technologies and greater emphasis o
Slide 5: Cica Migration - Brazil
Brand focus is fast becoming a reality Key migrations have already started. Brazil Spain / France Belgium / Germany Jan 03 Sept 02 July 02 UK Spain Egypt Sept 02 Sept 02 July 02 Cica Migration - Brazil Step-changing Knorr in Brazil by creating a € 160 mio Knorr power brand that will serve as a platf
Slide 6: Entry into “white spaces”
Entry into “white spaces” 2001 2003 Between 2001 and 2003 Knorr has entered 25 additional countries. Until 2005 another 15 countries will follow. + 44% + 66% + 225% 2002 2003 2004 2005 The historical strategy is still relevant Reach up Reach out Nutrition / Fresh New consumers Ethnic New occasions G
Slide 7: A D&E opportunity recognized in our plan; Growth platforms
A D&E opportunity recognized in our plan 16% DEV. 33% 81% 57% 37% 74% D&E 84% 67% 84% 63% 43% 19% 26% Population GDP GDP at PPP Food Consumption Sales Planned growth at PPP Knorr World Knorr World Yes, but ! Why bother? Encouraging! Exciting! Plenty of Good start! Catch up! Source: world bank/own ca
Slide 8: A new visual identity is a vital part to move towards the brand’s vision
A new visual identity is a vital part to move towards the brand’s vision "Evolution of Knorr logotype to reflect the vision: positive, extrovert, enjoyable etc. "Reinforce green colour which makes us distinctive vs competition "Addition of new graphic elements to create iconic visual identity Countr