Ton Strategy Company · NASDAQ:TONX
Ton Strategy — nFusz — Investor Presentation (April 2017)
34 slides from Ton Strategy's investor presentation, Apr 26, 2017
Slide 1: Attention is the new economy
“Attention is the new economy. It is the world’s most valuable resource.” — Paul MacGregor, Fox Networks
Slide 2: We Deliver Attention
WE DELIVER ATTENTION We Infuse Sales & Marketing Messaging With The Power To Command Immediate Focused ATTENTION new proprietary disruptive technology
Slide 3: Introducing... nFusz Interactive Marketing Automation
Introducing... L “1TAW [| USZ uiweractive Marketing Automation & Next Generation CRM nFUsz OTCQB:FUSZ April 2017
Slide 4: How We Do It
nFusz WE DELIVER ATTENTION HOW WE DO IT WE INFUSE INTERACTIVE MARKETING ELEMENTS INTO OUR CUSTOMERS’ VIDEOS WE CREATE VIRTUAL SALESPERSON VIDEOS THAT APPEAR TO ‘WALK-OUT ONTO THE SCREENS OF THEIR TARGET AUDIENCE TO EXPLAIN THE PRODUCT & TAKE ORDERS, etc. REPLACE INEFFECTIVE SALES/CUSTOMER SERVICE Cl
Slide 5: Our Customers
nFusz WE DELIVER ATTENTION OUR CUSTOMERS ° SALES-BASED ORGANIZATIONS ° CONSUMER BRANDS ~~ ° AD AGENCIES ° ENTERTAINMENT & MEDIA COMPANIES ° ARTISTS & SOCIAL MEDIA CELEBRITIES ° NON-PROFITS ° ANYONE THAT WILL PAY FOR ATTENTION ‘) pa
Slide 6: We Deliver Attention
WE DELIVER ATTENTION
Slide 7: Why Marketers Choose Video-Based Messaging
WHY MARKETERS CHOOSE VIDEO-BASED MESSAGING e? 75% DY of online video viewers have interacted with an online video il ad this month. 90% of users say that product videos 19 are helpful in the decision 92% im process: of mobile video consumers. share videos with others. Ley) 33% ofall online activity
Slide 8: Video Messaging Increases Conversion Rates 80%
VIDEO MESSAGING INCREASES CONVERSION RATES 80% INTERACTIVITY Increases Conversion Rates 300% - 600% Video in an email Including video on YouTube reports leads to 200-300% a landing page can mobile video increase in click- rt increase consumption rises through rate. conversion by 100% every year. 80%
Slide 9: We Enable the Call to Action Right in the Video
WE ENABLE THE ‘CALL TO ACTION’ RIGHT IN THE VIDEO Ordinary videos can only be viewed and are incapable of facilitating a call to action. (FUSZ Videos Allow Viewers To Respond To A Call To Action Without Leaving The Video Resulting In Higher Conversions & More Revenue | nt era cti Interactivity Drive
Slide 10: Types of Interactive Video Engagements
: nFisz TYPES OF INTERACTIVE VIDEO ENGAGEMENTS | Network Marketing ) Surveys & Contests Sell-Through Internal Merchandizing oe J Communications Lead Training & Generation Support Recruiting Compliance
Slide 11: Market Opportunity
10 MARKET OPPORTUNITY nFisz IDC Predicts CMOs Will Drive $32.3B In Marketing Technology Spending By 2018 - Forbes.com CRM Applications Market Forecast ($M) $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 ‘= Contact Center Customer Service ® Sales Automation = Marketing Automation Marketing Te
Slide 12: Company Overview
ALINIE7 Company Overview
Slide 13: Founded in 2014 [formerly known as bBooth]
7 Founded in 2014 [formerly known as bBooth] Proprietary Interactive Video Technology for Sales- Based Enterprise, Consumer Brand Marketing, and Entertainment/Media Promotion Protected IP 19 employees HQ Hollywood, CA Pioneered Interactive Marketing Automation (IMA) Disrupting the $36B Customer Rela
Slide 14: Hollywood-based digital technology company
MH OZ We're a Hollywood-based digital technology company offering truly interactive video for Customer Relationship Management (CRM), Sales Lead Generation, Marketing Campaigns, and Social Engagement. Our NOTIFI brand cloud-based, Software-as-a-Service (SaaS) platform empowers our clients to produce
Slide 15: Products
14 ALMIeZ Products We've re-invented what a CRM & Lead-Gen tool should be in today’s video-centric social environment.
Slide 16: Product Details: notifiWEB
18 WE DELIVER ATTENTION PRODUCT DETAILS 1. NotifiVWVEB - Interactive Website Embedded Video. notifiWVEB allows customers to create and display sales, product, or corporate videos with ‘clickable’ interactive links in the actual video on their ‘WordPress’ and other template-based websites, viewable o
Slide 17: Product Details: notifiWEB (cont.)
WE DELIVER ATTENTION PRODUCT DETAILS 1. notifiVV EB - interactive Website Embedded Video - cont. Display an interactive form (including surveys) on-screen for data collection — in the actual video - while the video continues to play. nFusz
Slide 18: Product Details: notifiWEB (cont.)
wv WE DELIVER ATTENTION PRODUCT DETAILS 1. notifiVV EB - interactive Website Embedded Video - cont. Place a Phone Pad In The Video On- Screen that collects the viewer’s phone number and immediately calls them at that number and connects them to: live customer service live sales call center a pre-rec
Slide 19: Product Details: notifiADS
18 WE DELIVER ATTENTION PRODUCT DETAILS 2.notifi ADS - Interactive Video Embedded In Online Ads notifiADS allows our customers to take the interactive video experience they have created for their website and embed it online ads they can place almost anywhere, such as in Facebook ads, among other pop
Slide 20: Product Details: notifiLINKS
19 WE DELIVER ATTENTION PRODUCT DETAILS 3. notifil.|NKS - Our Distributable Links Product With notifiLINKS, our customers can take that same interactive video described in the products above, with ALL of the interactive elements intact and distribute them via: ° Email ° Text Messaging ° Social Media
Slide 21: Product Details: notifiCRM
WE DELIVER ATTENTION PRODUCT DETAILS 4. notifiCRM - saaS CRM & Lead Gen for Desktop and Mobile Our Flagship Product. |n notifiCRM, we built an enterprise class, fully scalable platform around our core technology for the creation and delivery of interactive videos as the centerpiece of a CRM and Lead
Slide 22: Product Details: notifiCRM (cont.)
2a nFusz WE DELIVER ATTENTION PRODUCT DETAILS 4.notifiCRM - saaS CRM & Lead Gen for Desktop and Mobile - cont. The notifiCRM platform features include: Import of .csv files or direct import of contacts lists from Outlook, Gmail, Hotmail, and Yahoo Mail allowing the user to send individuals or groups
Slide 23: nFusz Platform Highlights
2 OFUSZ PLATFORM HIGHLIGHTS Next-Gen CRM - Interactive Marketing Automation * 100% browser based interactive videos * Integrates with existing Marketing and CRM apps Corporate Communication * Native desktop and mobile applications for media-rich communications and content management * Push-to-screen
Slide 24: nFusz vs. the Competition
23 (FUSZ vs. the Competition “Interactive Video” Apps CRM Feature Clickable Links n-Video Omni-Channel Analytics eCommerce Integration Email Campaigns Drip Campaigns Onscreen “Walk Out” Videos Contextual/Embedded Interactive Video Links Push-to-Screen In-Video Active Buttons & Menus In-Video Forms &
Slide 25: Financial Projections
28 FINANCIAL PROJECTIONS Becoming Network Marketing's Industry Leading Software Provider 100 Million Distributors and Expanding Obtain 30% Distributor Utilization within 3 Years for Each New Customer Annual Pro Forma Results Distributor Growth Driven by Increased Utilization from Both Existing & New
Slide 26: Addendum
Slide 27: Management: Rory J. Cutaia
26 nFusz MANAGEMENT RORY J. CUTAIA, PRESIDENT & CHIEF EXECUTIVE OFFICER Rory J. Cutaia began his career as an attorney at a major NYC law firm, representing world renowned entrepreneurs. With that background, Mr. Cutaia left the practice of law and set out to change the landscape of the telecom indu
Slide 28: Management: Nick Cannon
ar nFusz MANAGEMENT NICK CANNON, CHIEF STRATEGY OFFICER & GLOBAL BRAND AMBASSADOR Celebrated producer, writer, director, actor, DJ, entrepreneur and acclaimed host of TV's top-rated America’s Got Talent, among a long list of other TV and film credits, Nick Cannon joined nFiisz as Chief Strategy Offi
Slide 29: Management: Doug Klotz and Frank Thomas
28 MANAGEMENT DOUG KLOTZ, VP TECHNICAL SALES Mr. Klotz brings over 20 years’ executive level sales experience to nFiisz. Mr. Klotz traces the start of his professional career to Scopus Technology, the company that pioneered the Customer Relationship Management (CRM) industry, followed by senior exec
Slide 30: Management: Dan Fleyshman
nFusz MANAGEMENT DAN FLEYSHMAN, ADVISORY BOARD MEMBER Mr. Fleyshman, previously recognized as one of the youngest operators of a publicly-traded company, commands an astute awareness and understanding of today’s digital marketplace. By the age of 23, the licensing company he founded while still in H
Slide 31: The nFusz Platform
THE (}-USZ PLATFORM Admin & Analytics Native User Apps HIMLS Interactive Videos i L _———— Ez ws ancl go IR - Massively Scalable Amin Dechbecrd Desktop SmartTV & Devices Modern, No-SQL & RESTful API =" Consumer device agnostic Modularity allows seamless build-vs.-buy technology decisions and change-o
Slide 32: Case Study: ORU Marketplace
32 CASE STUDY: ORU MARKETPLACE Digital Commerce Introducing the. ORU Visa® Prepaid Card -REOISTER NEW USER Overview * ORU is an innovative marketplace and socia: commerce site helping members improve their personal and financial well being * Members utilize custom-branded nFiisz Notifi apps to commu
Slide 33: Thank You
AF-USZ thank you
Slide 34: Safe Harbor Statement
SAFE HARBOR STATEMENT Certain statements contained in this presentation, including, without limitation, statements containing the words “believes,” “plans,” “expects,” “anticipates,” and words of similar import, constitute “forward-looking statements” within the meaning of the Securities Exchange Ac