Shelly Group Plc · BSESOF:SLYG
Shelly — Deutsches Eigenkapitalforum 2022
31 slides from Shelly's conference presentation, November 2022
Slide 1: Deutsches Eigenkapitalforum
Deutsches Eigenkapitalforum Frankfurt, 28.-30.11.2022 1
Slide 2: Smart Home IoT Solutions
Search Smart Home IoT Solutions Smart Home has reached the point of readiness for the mass market and is beyond being “just for fun”. Smart Home products help to control and save energy - proven! 2
Slide 3: Market Development 2022 - 2027
Market Development 2022 - 2027 Consistent Global IoT Adoption Global home IoT is driven by the emergence of the Global Impact 20% CAGR IoT and Wireless Technologies across technologically developed regions, Implementation of AI in Smart Spaces, & Deep Learning in Space The IoT Smart Home Market is S
Slide 4: Overview
Overview Allterco has had an incredible development within the last 5 years, increasing CAGR Year-over-Year while maintaining a stable profit margin. Delivering consistent and profitable growth across all regions through Smart Space Solutions with the brand Shelly & Connected devices with the brand
Slide 5: Revenue development since 2012 - all activities
Revenue development Performance since 2012 - all activities Successful transfer from Telco to IOT business ● Sale of telco business Sales of Asia Telco Business in 2 steps (2021) ● Consistent development in new brands Shelly & Myki ● Stable growth throughout the COVID Sales of EU pandemic Telco Busi
Slide 6: Revenue development since 2016 - IOT Business
Revenue development Performance since 2016 - IOT Business IOT Business started in 2016 ● Continued growth across the years ● Consistent development in both brands Shelly & Myki ● Stable growth throughout the COVID Pandemic ● Successful balancing through Supply Chain challenges Year-over-Year Growth
Slide 7: Where we're located
Where we’re located Focused on Regional Expansion Regional HQs Munich Sofia Las Vegas Shenzhen Allterco has customers in all major global regions. Boca Raton For this reason, we have diverse teams in each of the following locations to better suit our customers demands: ● Western Europe ● Eastern Eur
Slide 8: +1M Reaches +100K Active
Customer Engagement +10 Social Media Interaction tools +1M Reaches On Facebook & Instagram +100K Active Shelly Support Members Growing by 30K last 6 months 8
Slide 9: Allterco Products
Allterco Products Blending smart home IoT & wearables
Slide 10: Smart Ecosystem Professional Solutions
Professional Smart Ecosystem Smart Relays Plug & Play Devices Sensors Solutions 10 6
Slide 11: MyKi
MyKi Smart Ecosystem Smart Watches Location Trackers Health Monitoring 7
Slide 12: Brand Split 9M 2022
Brand Split 9M 2022 Myki & Shelly Constant growth ● Shelly as clear No 1 brand ● Shelly +51.4% Growth YoY ● Shelly growth rate accelerated vs Q1 & Q2/22 ● Myki with big potential ● Myki +30.5% Growth YoY ● Myki back to positive development after COVID lock-down- period ● further acceleration expecte
Slide 13: Alexa… OK Google…
Okay Google, turn on the air conditioning Alexa… Alexa, open the garage door OK Google… 9
Slide 14: Integrating with Partners
Integrating with Partners +60 Partners +40 in waiting
Slide 15: Why is Shelly so special?
Why is Shelly so special? WiFi repeater function Customer orientation – Acts as Bluetooth Gateway ● Richness and Acts as Bluetooth Gateway NPS >60 uniqueness of features Endless possibilities per in every device device & to add other devices Scripting No hub needed – ● 2-3 years ahead of (for
Slide 16: Relays / Meters / Inputs
RELAYS / METERS / INPUTS Shallg) HP Shollii Pm HP Shelli 2m GP Sholly GP Sholly! QO Sholly DMeolly2.5 G Sholly 3g i4 button Sholliji » e LIGHT SOLUTIONS ShollyRGBWD Shelly Vintage Shelly DUO, Shelly DUOGUIO sh é Shelly dimmer? Shelly Vintage SENSORS / PLUGS Sholly TRV \o einer ShallyPLUG . Shelly HS
Slide 17: Pricing
Pricing +100% Pricing Peak Pricing Brands 1 Gira, Legrand, Siemens, ABA Compared to Shelly High Price Brands 2 Shelly Pro 3 Shelly Plus Shelly Plug & Play 4 Discounted but no White Label support & 5 Chinese Products extended Supply Chain Delivering competitive pricing throughout the industry, while
Slide 18: Market Drivers Performance Outlook
Allterco Group Market Drivers Performance Outlook
Slide 19: Guidance 2021 - 2022
Guidance *YoY change from FY2020 to FY2021 The adjustment is for the written off receivable form Link (385K€) 2021 - 2022 All numbers are IOT only Guidance in € Targets FC 9M 2022 ACT 9M 2022 2022 Guidance 2022 New FC Regional Expansion, Increase Revenue Revenue CAGR 28.2M 29.5M 43.5M 45 - 46M YoY G
Slide 20: Guidance 2022 - 2025
Guidance *YoY change from FY2020 to FY2021 2022 - 2025 All numbers are IOT only Guidance in € Targets 2022 new FC 2023 2024 2025 Regional Expansion, Increase Revenue Revenue CAGR 42,5% 45 - 46M 62.5M 89M 125M YoY Growth 48 - 51% 44% (37%) 42% 40% Gross Profit % 50% 49.5% 49.0% 48.5% EBIT 10 -10.5M 1
Slide 21: Balanced regional shares 9M
Balanced regional shares 9M DACH 35% Southern Europe 25% 14% Northern Europe 14% Rest ofof Rest Europe Europe Rest of 12% World
Slide 22: Acquisition Building Stronger Solutions
Acquisition Building Stronger Solutions Wifi Z-Wave Bluetooth Allterco is well positioned for the adoption of Matter, the next iteration of Smart Home Technology ● Extension of customer Base ● Z-Wave technology as alternative for specific use- Integration of new standards across the Allterco brand c
Slide 23: Overview ESG Approach
Overview ESG Approach Ecological Social Governance Developing a Connecting Guiding the industry sustainable future communities across the globe through early adoption Enabling Communities Diverse Leadership On target to reduce company energy Committed to a sustainable environment for Committed to a
Slide 24: Other success
Other success …to prepare next steps in development 01 02 03 Shelly @ School Shelly @ School Schelly in News Shelly in 5 German Several German schools Magazines 6 Danish school work with integrate Shelly as well in Shelly on the front page of Shelly to educate future the education of future the bigg
Slide 25: Q4 Outlook
Q4 Outlook 01 02 03 Black Friday Campaigns New Webshop Preparing 2023 Already live in the US Early preparation of Budget of Sales and Costs Launch in Europe after Black promotions and processes Preparing Q1/2023 Friday
Slide 26: Leveraging Challenges
LEVERAGING CHALLENGES Undeterred by Macro Changes 01 02 03 Macroeconomic Revenue Supply Chain Changes Scaling Risks Prepared for inflationary & Ensuring consistent growth Managed logistics costs FX impacts in unsure times across entire supply chain
Slide 27: Board of Directors
Board of Directors Dimitar Dimitrov Wolfgang Kirsch Gregor Bieler Svetlin Todorov Nikolay Martinov Group CEO of Group CEO of Allterco Chairman of the Board CEO Allterco USA Independent member Allterco JSCo & Head JSCo & Allterco Europe of Directors of the Board of of the R&D division GmbH Directors
Slide 28: Summary
Summary ● Planned growth from 30 Mio. € (2021), 45-46 Mio€ (2022) to 125 Mio. € (2025) ● Planned EBIT margin of around 30% by 2025 ● Very solid financial situation - equity ratio of 90.4% ● KPI driven capital allocation across all regions - Investing for future growth ● Commercial momentum in digita
Slide 29: Appendix - Notice to Reporting
Appendix - Notice to Reporting The following presentation, including any printed or electronic copy of these slides, the talks given by the presenters, the information communicated during any The Presentation includes statements that are, or may be deemed to be, forward-looking statements. These sta
Slide 30: Investor Relations
Allterco Group Investor Relations Denitsa Stefanova Investor Relations Officer [email protected]
Slide 31: Thank You
Thank you Thank You Enabling connectivity, safety, and peace-of-mind. Visit us 31
Allterco Group (Shelly Group) — Deutsches Eigenkapitalforum 2022 on 6ix