Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — NielsenIQ — ECR TAG 2023
7 slides from Niq Global Intelligence's conference presentation, Sep 13, 2023
Slide 1: The Full View on offline and online: Omnichannel Market Developments & Consumer Trends
Bitte Deck lokal speichern und dann bearbeiten! The Full View on offline and online: Omnichannel Market Developments & Consumer Trends Thomas Mueller, Till Inderfurth 13th September 2023 © 2023 Nielsen Consumer LLC. All Rights Reserv ed.
Slide 2: The Full View means measuring the total market – offline & online!
The Full View means measuring the total market – offline & online! Our dual methodology combining EPOS with e-receipts ensures accuracy & completeness Total Market Measurement Total instore (offline) e-commerce (online) Omnisales (Total Market) + = © 2023 Nielsen Consumer LLC. All Rights Reserv ed.
Slide 3: e-commerce is a noticeable part of FMCG
e-commerce is a noticeable part of FMCG In current MAT, FMCG e-commerce sales amount to 16,2 billion EUR Total Market Value Size e-commerce Share of Trade | +/- pp change vs PY MAT 06/2023 MAT 06/2023 204,0 bn € 8% (16,2 bn €) (+1,6 % ppts) Value % Change vs PY MAT 2023 Total instore e-commerce +9.8
Slide 4: e-commerce growth for FMCG categories substantially outperforms total instore growth
e-commerce growth for FMCG categories substantially outperforms total instore growth Growth rates of diverse FMCG categories show potential for online sales Value % Change vs PY MAT 2023 HEALTHCARE 23.4% e-commerce Total instore -0.3% ALCOHOLIC BEVERAGES 24.4% 1.4% BABY 9.6% 5.4% HOME CARE 45.8% 5.7
Slide 5: German e-shoppers buy FMCG more often online than last year
German e-shoppers buy FMCG more often online than last year Purchase frequency and average order value for FMCG increases vs PY Germany I E-Commerce I FMCG I Purchase frequency, Ø order value, Ø number of items per order MAT 06/2023 vs PY 15,9 31,60€ 2,5 Purchase frequency Average order value Averag
Slide 6: Different merchant types serve different needs
Different merchant types serve different needs While food categories have large sales share at Quick Commerce and Brick & Mortars, Personal and Home Care categories important for Pure Players Germany I E-Commerce I FMCG I Merchant Types I Category share of trade (value) MAT 06/2023 4% 7% 7% 7% 13% 9
Slide 7: Take your omnichannel performance to the next level
Take your omnichannel performance to the next level. Fill the contact form to schedule a free consulation with our experts. © 2023 Nielsen Consumer LLC. All Rights Reserv ed. © 2023 Nielsen Consumer LLC. All Rights Reserv ed. 7