Artisanal Spirits Company PLC · LSE:ART
Artisanal Spirits — Investor Presentation (July 2021)
31 slides from Artisanal Spirits's investor presentation, July 2021
Slide 1: July 2021
July 2021
Slide 2: Important Notice
Important Notice For the purpose of this disclaimer, the “Presentation” shall mean and include these slides, all comments made by the presenter(s) of the slides and any question and answer session or discussion related to it. This Presentation has not been approved by an authorised person in accorda
Slide 3: Who we are and what we do
Who we are and what we do ASC is the owner of the Scotch Malt Whisky Society (SMWS), the leading curator and provider of premium single cask Scotch malt whisky for sale primarily online to a discerning global membership. SMWS was established in 1983 and currently has a growing worldwide membership o
Slide 4: Management team
Management team An experienced team with a proven track record Mark Hunter David Ridley Andrew Dane Kai Ivalo Non-Executive Chair Managing Director Finance Director Spirits Director Page 4
Slide 5: Executive Summary (1 of 2)
Executive Summary (1 of 2) ASC is a distinctive, fast growth, premium spirits, direct to consumer online business The journey so far • ASC acquired SMWS in 2015 and has seen rapid business growth with: – Revenues almost doubling between FY16 and FY19 – International revenues growing to around 70% of
Slide 6: Executive Summary (2 of 2)
Executive Summary (2 of 2) ASC is a distinctive, fast growth, premium spirits, direct to consumer online business The future growth opportunity • Develop the membership base in major international growth markets • Enhance e-commerce route to market capabilities and digital content • Further improve
Slide 7: Key Performance Indicators
Key Performance Indicators Members Profit Growth Stock 28,000 £932 20% 26 Years Members(1) Lifetime Member Value(3) YTD Revenue Growth(5) Current Stock Cover(1) 9 Years 63% 29% £330m Avg. UK/Europe Tenure(1) Gross Margin(3,4) E-Commerce CAGR(6) Retail Value(1) £65 £9.5m 24% 95% UK CPA(2) Gross Profi
Slide 8: H1-21 Trading Update
H1-21 Trading Update Strong revenue growth Revenue Members £m H1-20 H1-21 Change % '000s Dec-20 Jun-21 Change % UK Online 1.3 1.7 0.4 28% UK 13.7 13.4 (0.2) (2%) UK Venues & Events 0.7 0.6 (0.1) (17%) International 14.6 15.3 0.6 4% International 4.6 5.7 1.1 24% Total 28.3 28.7 0.4 1% Total 6.6 7.9 1
Slide 9: Business Model
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Slide 10: Premium Product
Premium Product Curator of limited edition Scotch Malt Whisky and Other Spirits Variety - Hundreds of different single cask Scotch whiskies are sold each year, across twelve flavour profiles Exclusivity - Each product is a limited edition at cask strength with individual character, and average yield
Slide 11: SMWS Value Creation Model
SMWS Value Creation Model Creating substantial value throughout the chain Note: PB represents Partner Bars Page 11
Slide 12: Value Creation through production
Value Creation through production Generating value through ageing and curation Appreciating Asset – Buying younger spirit generates additional value over time Maturation and Flavour Development – Curation of the production process adds further value and creates an attractive variety of flavours for
Slide 13: Online Metrics
Online Metrics E-commerce led business with over 90% of sales through direct to consumer channels E-Commerce Revenue: Grown from 64% in 2018 to 86% in 2020 (accelerated by the impact of Covid on venues). Growing at around 30% p.a. E-Commerce KPIs: UK & Europe: Strong KPIs with better than average: –
Slide 14: Membership and Lifetime Value Analysis
Membership and Lifetime Value Analysis Strong, engaged and growing global membership Committed Members Member Development CAGR Strong post year-one member retention of 85% for UK members, Dec-18 Dec-19 Dec-20 2018-20 who have an average membership tenure of 9 years’ so far. UK Members 13,400 14,100
Slide 15: Business Model: Growth drivers
Business Model: Growth drivers A clear plan for revenue and EBITDA growth Grow and develop membership • Direct investment towards high growth markets • Build out existing channels and focus on digital recruitment initiatives • Further enhance the member value proposition and increase member retentio
Slide 16: Market
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Slide 17: The 'Premium +' Spirits Markets
The ‘Premium +’ Spirits Markets Secular growth driven by increasing spending power Fundamental changes are causing secular growth within this Global Scotch Whisky Market Size industry: Consumers are driving premiumisation by seeking Segment £/bottle Market Size CAGR “authenticity and status, enabled
Slide 18: $4.2 billion global addressable market
$4.2 billion global addressable market SMWS is in all the key markets with huge opportunity to expand The global addressable market was USD4.2b1 in 2019 up by Global Addressable Market Analysis 202%2 (13% CAGR) vs 2010 Addressable Market SMWS 2019 2010-19 2020 Whisky Key Markets Alcohol E-commerce i
Slide 19: Financials
Financials
Slide 20: ASC Group P&L
ASC Group P&L Proven track record of growth ASC: Headline P&L Full Year (December Year End) Year to Date (Mar) 2018 2019 2020 2018-20 Q1-20 Q1-21 YTD £m Actual Actual Actual CAGR Actual Actual Change International 6.6 8.6 10.3 24% 1.8 2.5 39% UK E-Commerce 2.1 2.5 3.2 23% 0.5 0.8 56% UK Venues & Eve
Slide 21: Stock & Supply
Stock & Supply Strong investment is creating an inflection point Key points of note: 26 Years 14,000 • Stock Volume: Equivalent to 4.3m bottles or around 26x the 2020 bottle sales volumes Current Stock Cover(1) Casks(1) • Stock Variety: 14,000 potential new products • Stock Cover: Stock purchase mod
Slide 22: ASC Group Balance Sheet & Cash Flow
ASC Group Balance Sheet & Cash Flow Strong and well capitalised with positive operating cash flows ASC Consolidated BS ASC Summary Cash Flow £m Dec-19 Dec-20 £m FY19 FY20 Headlines Cask Goods 18.8 18.7 EBITDA 0.1 0.6 Cash & Bank Working Capital Movements: • Extensive asset base of unique whisky Cash
Slide 23: Reasons for the IPO
Reasons for the IPO Investment plans create significant opportunities for growth Use of funds: • Spirit & Stock Investment – Whisky & Other Spirits Stock & Wood – Sherry cask maturation programme • Membership & Business Growth – Membership Recruitment – Venues – Brand, Digital & Distribution Develop
Slide 24: Key Points Summary
Key Points Summary Today we are • A distinctive business with high barriers to entry • At an inflection point for accelerating growth The future growth opportunity • Develop the membership base in major international growth markets • Enhance e-commerce route to market capabilities and digital conten
Slide 25: Questions
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Slide 26: Appendices
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Slide 27: Appendices
Appendices 1) Glossary 2) Awards 3) Venues & Partner Bars 4) Non-Executive Board Page 27
Slide 28: Glossary
1) Glossary • A&P – Advertising & Promotional Costs • ASC – Artisanal Spirits Company • CAGR – Compound Annual Growth Rate • Cask Wood – an empty cask purchased for filling with spirit • Churn – the inverse of Retention (as defined below), i.e. the percentage of members who do not renew their member
Slide 29: Awards
2) Awards SMWS’s Scotch Malt Whisky and other spirits have won almost 200 awards from seven of the leading bodies in less than three years. SMWS venues have won multiple awards & recognition including being shortlisted for the 2019 Icons of Whisky “Bar Group of the Year” Page 29
Slide 30: Venues & partner bars
3) Venues & partner bars Direct to consumer – wherever they are Award Winning Venues: – Four UK venues (Glasgow, London, Leith & Queen Street – Edinburgh) – Multiple awards & recognition including being shortlisted for the 2019 Icons of Whisky “Bar Group of the Year”. Partner Bars: A network of over
Slide 31: Non-executive board
4) Non-executive board An experienced team with a proven track record Paul Skipworth Lesley Jackson Helen Page Gavin Hewitt, CMG Mark Bedingham NED & Deputy Chair NED & Audit Committee NED & Remuneration NED NED Chair Committee Chair ASC Chair 2015-21. Former CFO for Stock Chief Brand Officer for CE
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