Pfizer, Inc. · NYSE:PFE
Pfizer — First Fridays Webinar Series (June 2011)
14 slides from Pfizer's conference presentation, Jun 3, 2011
Slide 1: First Fridays Webinar Series: Medical Education Group (MEG)
6/13/2011 First Fridays Webinar Series: Medical Education Group (MEG) June 3rd, 2011 Provide Insights into MEG Operations Share Share Up-To-Date Best Practices Information Webinar Series Goals Respond to How Can Outstanding Pfizer Improve Questions Processes? From Providers 1
Slide 2: Agenda and Today's Objectives
6/13/2011 Agenda • Welcome • Review of Grant Request Scorecard – Betsy S Woodall PharmD Woodall, PharmD, MBA • Q and A • Closing Remarks Today’s Objectives (3) Upon completion of today’s call, participants should be able to: 1. Describe how the processes of MEG are designed to support the Mission, V
Slide 3: Who is MEG? Mission, Vision, and Goals
6/13/2011 Who is MEG? MEG Strategy MEG Operations Maureen Doyle-Scharff, MBA, FACME Ericka Eda, MBA, CPA Senior Director, Team Lead Director, Team Lead Susan Connelly, PharmD, MBA Helen Choi (temporary) Education Director, Specialty Grant Manager, Specialty Robert E. Kristofco, MSW, FACME Laura Bart
Slide 4: Why Does MEG exist?
6/13/2011 Why Does MEG exist? • MEG exists to provide educational grant support to the medical community in a compliant and effective manner • Effective education accelerates the adoption curve of evidence-based clinical skills and practices • By funding good education, commercial support improves t
Slide 5: Call for Grant Application FAQs
6/13/2011 Hospital and Health Care System Integration of CME/CE and Quality Improvement • Clinical Areas of Interest – Bacterial Infections – Cardiology (cardiovascular risk reduction, primary and secondary prevention, lipids, hypertension, smoking cessation, anti- coagulation/thrombosis l ti /th b
Slide 6: Overview of MEG Scorecard
6/13/2011 Outcomes are Now Part of LOA • ACCME, under Essential Area 3, Element 2.4: Evaluate the effectiveness of its CME activities in meeting identified educational needs [or as indicated in the original grant proposal] • Submit with reconciliation materials Overview of MEG Scorecard EVERY Reques
Slide 7: First Pass Review: Our World of Compliance
6/13/2011 First Pass Review Our World of Compliance • All educational content should be balanced and representative of all treatments, where data exist faculty may also review investigational therapies – The FDA Guidance for Industry-Supported y pp Scientific and Educational Activities – The AMA CME
Slide 8: Alignment
6/13/2011 Alignment Resource Center Clinical Areas Clinical Area Goals Alignment Examples of Quality Indicators 8
Slide 9: Short-Dated
6/13/2011 Short-Dated Most Recent Grant Window Qualifications/Experience of Provider and Educational Partner Financial Reconciliation Now includes receipt of outcomes data Outcomes Data Past Performance Matters May include activity monitoring Activity Execution 9
Slide 10: Needs Assessment
6/13/2011 Needs Assessment • The needs assessment is minimal or does not exist • The needs assessment has a literature review but does not go beyond articulating the science area of need and/or includes only broad generalized data • Goes beyond basic literature review and begins to link the science
Slide 11: Educational Design
6/13/2011 Educational Design • One-off traditional education with no evidence of innovation or incorporation of adult learning principles, no pre-activity or follow-up. Online activity with no interactivity such as written text or power point slides. • One-off activity but with some degree of intera
Slide 12: Outcomes Measures and Educational Innovation
6/13/2011 Outcomes Measures • None or measurements N t lilimited it d to t participation ti i ti and/or d/ satisfaction. • Measurements include acquisition of knowledge, skills or attitude change. • Follow up with learners will ask about self-reported change in practice or use methodology like case
Slide 13: Societal/External Impact and Summary
6/13/2011 Societal/External Impact • Proprietary information • Publication of results • Education is lost in a sea • Education on a critical of similar educational disease area where little initiatives education is available • One-size-fits-all approach • Impact on disparities in care Summary • A se
Slide 14: Until Next Time…
6/13/2011 Until Next Time… • Please join us for our next webinar – – Common Errors in Developing Educational Programs: CSI, Alignment, and the Three-Legged Stool, Robert Fox, EdD – Friday, Friday July 8 8, 2011 – 11am ET • The next open grant window is June 1 – July 15 for activities occurring Octob