Snipp Interactive Inc. · TSXV:SPN
Snipp Interactive — IPM Webinar: Global Perspectives on Loyalty (June 2016)
39 slides from Snipp Interactive's conference presentation, Jun 23, 2016
Slide 1: Global Perspectives on Loyalty
GLOBAL PERSPECTIVES ON LOYALTY
Slide 2: Speakers
SPEAKERS Carey Christian Mark Mike Trevill Hausammann Spicer Ptak Managing Director VP, Loyalty Director, Loyalty VP, Loyalty IPM Snipp Solutions Snipp UK Germany, Snipp USA Switzerland, Austria UK
Slide 3: Your IPM
Your IPM The IPM celebrates outstanding promotional marketing across the UK, Europe and the world. As the only trade association that truly represents brands, agencies and service agencies engaged in promotional marketing across all media channels, the IPM strives to protect, promote and progress th
Slide 4: Your IPM
Your IPM As part of our Effectiveness Series, we are bringing together a series of webinars and conferences, starting with Loyalty, to help our brands and agencies deliver more effectively through shared knowledge and insight. . Protect. Promote. Progress.
Slide 5: About
About Snipp is a global sales promotion and loyalty disrupter that helps brands and agencies inspire trial, engagement and loyalty to collect meaningful customer data. We bring together a full suite of next- gen technology solutions – including our unique receipt validation engine – and best- in-cla
Slide 6: True loyalty?
True loyalty? Protect. Promote. Progress.
Slide 7: Trends in Loyalty Today
TRENDS IN LOYALTY TODAY
Slide 8: Trend: Great Consumer Landscape Shift
TREND: GREAT CONSUMER LANDSCAPE SHIFT
Slide 9: Single Customer View
SINGLE CUSTOMER VIEW “…Businesses that adopt an omni-channel CEM strategy far outpace their peers that lack this strategy. They achieve 91% greater year-over-year increase (6.5% vs. 3.4%) client retention rates, compares to businesses that fail to incorporate omni-channel as a key customer engagemen
Slide 10: Lancome Case Study
LAN LANCOME PARIS COME CAS . PURCHASE Consumers can send in their receipt showing they purchased any Lancome products to earn points toward rewards Beauty Advisors can text in the campaign keyword and register that they are a Beauty Advisor. When a consumer texts or uploads their receipt they will b
Slide 11: Single Customer View
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Slide 12: Leder & Schuh
LEDER & SCHUH
Slide 13: Big Data Personalizes Loyalty for Me
BIG DATA PERSONALIZES LOYALTY FOR ME There is a wider variety among consumers now than at any time in the past. 33% of customers are disappointed in the lack of personalization found in loyalty schemes.
Slide 14: Types of Data from Receipts
TYPES OF DATA FROM RECEIPTS • Full Demographic Data (including age, gender, geographic location, preferences & habits) • Purchase Time • Purchase Location • Retailer • Close Rate by Channel • Basket Analysis • Drop-Off Rate • Facebook Login Data • Device • Return Visits
Slide 15: Big Data Personalizes Loyalty for Me
BIG DATA PERSONALIZES LOYALTY FOR ME 40% of shoppers indicate trust outstripped other considerations such as freebies, discounts or tailored offers, suggesting that brands are better off being reputable than cheap.
Slide 16: Applegreen
APPLEGREEN “Best New Loyalty Program” for 2013 from The Loyalty Awards.
Slide 17: Leder & Schuh Loyalty
LEDER & SCHUH LOYALTY Snipp revamped the existing loyalty program to cover 350 stores across Europe. With the new loyalty program LSAG now has an instant gratification system for customers, including vouchers upon sign up, and a new points system By the end of first launch more than 183,000 people s
Slide 18: Trend: Mobile and Intelligent Devices
TREND: MOBILE AND INTELLIGENT DEVICES
Slide 19: Before You Tackle the Internet of Everything, Master the Smartphone
BEFORE YOU TACKLE THE INTERNET OF EVERYTHING, YOU MUST MASTER THE SMARTPHONE US PERSPECTIVE According to Deloitte, shoppers that use their smartphone during their shopping journey convert at a 40% higher rate than those that do not. 67% use social networking as a shopping tool while in-store, up fro
Slide 20: Kellogg's
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Slide 21: Before You Tackle the Internet of Everything, Master the Smartphone
BEFORE YOU TACKLE THE INTERNET OF EVERYTHING, YOU MUST MASTER THE SMARTPHONE “10% of UK shoppers used their phone as a payment method (mobile wallet)”
Slide 22: Mobile Adoption Rates in Europe
MOBILE ADOPTION RATES IN EUROPE PEW Research, 2016* UK – 88% Spain – 87% Germany – 85% France – 75% Italy – 72% Russia – 72% Turkey – 72% Ukraine – 60%
Slide 23: Walgreens Fitbit Tracker
WALGREENS FITBIT TRACKER _ z& Let’s get moving. Walk with Walgreens is now Steps with Balance* Rewards / \ &oaa oi DH, (@ BR for healthy choices
Slide 24: Wearables in the UK
WEARABLES IN THE UK In 2015, 63% of wrist- worn wearable devices sold were fitness bands, compared to 37% which were smartwatches.
Slide 25: Wearable Landscape Different for the Rest of Europe
WEARABLE LANDSCAPE DIFFERENT FOR THE REST OF EUROPE Europeans show a preference for smartwatches (55.2%) over fitness wearables.
Slide 26: Trend: The Sharing Economy
TREND: THE SHARING ECONOMY
Slide 27: The US Social Landscape
THE US SOCIAL LANDSCAPE 93% of shoppers’ buying decisions are influenced by social media. For online merchants, the average order value influenced by social media in last year was $143.46. When people follow a brand on Twitter, 72% are more likely to make a future purchase from that brand.
Slide 28: Social Activation with Heineken
SOCIAL ACTIVATION WITH HEINEKEN SOLUTION • Consumers who purchase at least (1) qualifying product at Walmart can submit a picture of their receipt to the provided short code for validation. They then spurred to share on social media.
Slide 29: UK Social Stats
UK SOCIAL STATS Purchases from social media grew 202% last year in the UK. eBay predicted that the value of social media within the retail sector will more than double from £1.5bn to around £3.3bn over the next two years. 43% of consumers revealed that they specifically browse through platforms such
Slide 30: Predicted Social Penetration in Europe
PREDICTED SOCIAL PENETRATION IN EUROPE
Slide 31: Predicted Social Penetration in Europe
PREDICTED SOCIAL PENETRATION IN EUROPE
Slide 32: Innovation in Rewards
INNOVATION IN REWARDS Price promotions, especially deep- discount scale programs, have hurt brands and not benefited retailers – London Business School
Slide 33: Verizon Freebee Perks
VERIZON FREEBEE PERKS CHALLENGE al Shop» Support » My Verizon + Verizon wanted a system developed where they could ee OE EES SSNS launch promotions for their NEW Lscucuroinst0 odd dtato customers, offering data as a lie le le reward.
Slide 34: Digital Rewards in the UK
DIGITAL REWARDS IN THE UK In 2016, digital media consumption will pass a milestone, accounting for just over half (50.07%) of total media consumption in the UK for the first time. Mobile use, particularly smartphone use, is behind much of this growth.
Slide 35: Growing Opportunity in Europe
GROWING OPPORTUNITY IN EUROPE
Slide 36: Summary
SUMMARY 1. THE GREAT CONSUMER LANDSCAPE SHIFT 2. MOBILE AND INTELLIGENT DEVICES 3. THE SHARING ECONOMY
Slide 37: Send in your questions now
Send in your questions now Protect. Promote. Progress.
Slide 38: Presentation will be issued to all webinar delegates
The presentation you have seen today will be issued to all webinar delegates within the next few days. If you’d like to talk more to the Snipp! Interactive Team, please contact them on [email protected] If you’d like to talk to the IPM team, contact us on [email protected] Protect. Promote. Pr
Slide 39: Global Perspectives on Loyalty
GLOBAL PERSPECTIVES ON LOYALTY
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