Baozun, Inc. · NASDAQ:BZUN
Baozun — Q2 2019 Earnings Presentation
10 slides from Baozun's earnings presentation, Aug 21, 2019
Slide 1: Baozun 2Q 2019 Results
Baozun 2Q 2019 Results August 21, 2019
Slide 2: Disclaimer
Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in
Slide 3: We are at the forefront of a new era in brand e-commerce
We are at the forefront of a new era in brand e-commerce We are at the forefront of a new era in brand e-commerce Phase 2.0 Phase 1.0 Omni-channel, Store operations-oriented technology-enabled & ROI-driven digital marketing Full scenario coverage Technology ROI-driven digital marketing Empowers Proc
Slide 4: 2Q 2019 Highlights
2Q 2019 Highlights GMV(1) Revenue RMB9.7 bn RMB1.7 bn 60% YoY Growth 47% YoY Growth $$ Brand Partners (2) Non-GAAP Income from Operations(3) 212 RMB103 mn Across 8 categories 30% YoY Growth (1) Gross merchandise volume for the second quarter of 2019, includes value added tax and excludes (i) shippin
Slide 5: Accelerating Customer Acquisition and Solid GMV Growth
Accelerating Customer Acquisition and Solid GMV Growth 212 brand partners (1) Total GMV(2) RMB mn 29,426 212 185 152 19,112 133 17,557 113 26,524 11,265 11,027 16,492 9,726 15,896 6,735 8,731 6,084 9,825 8,774 4,472 5,418 2,263 2,534 2,620 2,902 1,202 1,661 666 952 (3) 2015 2016 2017 2018 1H 2018 1H
Slide 6: Increasing Revenues and Gross Margin Expansion
Increasing Revenues and Gross Margin Expansion Total net revenues Gross profit(1) RMB mn RMB mn 62.3% 60.3% 59.5% 59.9% 60.1% 53.8% 5,393 43.3% 33.2% 3,358 4,149 2,876 3,390 1,891 2,991 2,231 2,598 1,214 1,803 658 2,080 1,524 1,468 1,704 1,237 1,043 1,025 1,159 863 2,517 855 2,176 2,258 695 1,940 58
Slide 7: Optimizing Cost Structure to Accelerate Long-Term Growth
Optimizing Cost Structure to Accelerate Long-Term Growth Non-GAAP operating expenses(1) breakdown (as % of total GMV) Non-GAAP income from operations(2) RMB mn 12.4% 7.6% 8.0% 12.0% 6.0% 5.6% 6.8% 6.1% 1.0% 3.7% 0.7% 1.3% 0.8% 0.8% 10.4% 10.2% 10.0% 10.2% 9.5% 0.5% 9.7% 433 0.5% 0.4% 0.5% 0.7% 0.5%
Slide 8: Sustained Profitability
Sustained Profitability Non-GAAP Net Income Basic and Diluted non-GAAP Net Income attributable to Ordinary Shareholders of Baozun(1) attributable to Ordinary Shareholders of Baozun Inc. per ADS (2) RMB mn RMB 6.4% 6.4% 6.11 4.3% 4.6% 5.0% 4.9% 3.6% 1.0 % 5.79 4.95 346 4.55 267 2.42 2.21 137 121 1.45
Slide 9: Appendix – Reconciliations of GAAP and non-GAAP results
Appendix – Reconciliations of GAAP and non-GAAP results For the year ended For the Six Months ended For the Three Months ended December 31, June 30, June 30, RMB in thousands 2015 2016 2017 2018 2018 2019 2018 2019 Income from operations 8,451 90,066 256,332 355,773 86,707 131,636 58,287 85,796 Add:
Slide 10: Thank You!
Thank You!