China Yida — Rodman & Renshaw Conference (March 2011)
28 slides from China Yida's conference presentation, Mar 11, 2011
Slide 1: Seg
2 % Seg March 2011
Slide 2: Forward-looking statements disclaimer
The information contained in this slide presentation is summary information that is intended to be considered in the context of SEC filings and other public announcements made by China Yida Holding, Co. (the Company"), by press release or otherwise, from time to time. The Company undertakes no duty
Slide 3: Closing Price (February 23, 2011)
Closing Price (February 23, 2011) Total Shares Outstanding Net Income attributable to China Yida (ttm) Trailing P/E ‘ttm: Twelve months ended September 30, 2010 $8.05 19.55 million $ 26.34 million 6.2x
Slide 4: Investment highlights
Sm ORG e en powernil Business model leveraging prem medis\and taurtsm assets P29 Positioned to benefit from rapidly growing consumer spending on leisure activities in China [39% Replicating proven tourist attraction management mode! with high returns and multi-year visibility Media synergies results
Slide 5: Company Overview
Company Overview A leading diversified entertainment enterprise focused on China’s fast-growing media and tourism industries in China Media Tourism and Entertainment FETV (Comprehensive provincial TV Channel) Great Golden Lake (Global Geopark, “Journey Through China on the Train” World Natural Herit
Slide 6: Travel seasonality and tourism growth drivers
INA Travel Seasonality - 2008 Visits to tourist attractions are predicted to « increase at CAGR of 8% between 2008 and” 2013, with annual average growth in value ” of 13% . a 6 (Source: Euromonitor Intemational 2009) 4 ° teismn Wine koe ie Hell DA Grenameecss Jen Fob. ch Art Moy Jon ul Aug Sept Oct
Slide 7: China's Booming Tourism Market
China’s Booming Tourism Market 9 grow dramatically over the next four years RMB rrillion 2008 2009 2010 2011 2012 2013 Art galleries Casinos Circuses 701.2 746.0 883.1 1,019.0 1.2267 = 15258 CAGR (2008-2013) % 165290 17,8370 IS National parks/areas of t_— fatural beauty > Theatres 385023 41,8420 270
Slide 8: China Media Industry
“Ege NS ==. China Media Industry Le (China's Media Market Overview Media (Millon of USD) 2001 2002 20089 (€ Rago 2 501 64 1 Newspaper Li 1.521 20202621 2764 297932303451 3622 Magazine & 100 178 28 22 ‘7 431 Si6 ed uteo0r 1078 1,290 1468 1sié 19922461 2.733 3,086 3,898 ‘Internet 0 79 169 303 527 7395
Slide 9: Great Golden Lake — Global Geopark, World Natural Heritage Site
Great Golden Lake — Global Geopark, World Natural Heritage Site Zhuangyuan Rock, Luohan Mountain and Taining Old Town SS => _ .” includes five primary scenic spots: Golden Lake, Shangging River, (Sit + Awarded exclusive management rights from government from 2001 to 2032 + Total initial investment -
Slide 10: Hua'an Tulou Cluster — World Cultural Heritage Site
Hua’an Tulou Cluster — World Cultural Heritage Site + Ancient architectural attractions built hundreds of years ago + Tulou source + Includes Fujian Tulou Museum + Management right effective from 2008 to 2048 + Total initial investment — $7.5 million + Revenue generated from entrance fee, restaurant
Slide 11: Yunding
Yunding + Large natural tourism & recreational park + Opening: September 28, 2010 + Management right effective from 2008 to 2048 + Total investment consideration — $70 million + Revenue to be generated from entrance fee, hotel, shopping, cable car and other recreational projects ¥ 1.5 hour driving a
Slide 12: Tourist Attractions: Bengbu
Tourist Attractions (4) = Bengbu Large historical tourism & recreational park based on the theme of Ming Dynasty Premium location: more than 200 million” population within the 3-hour economic circle No expiration on management right - 60% ownership on the new project company Revenue to be generated
Slide 13: China Yang-sheng Paradise - under construction
ing Life) Paradise - under construction + Large tourism & recreational park based on the theme of Yang-Sheng (Nourishing Life) + The only natural Salt Water Hot Spring destinations in south of China + Premium location: 1 hour by car to Jiangxi’s provincial capital city Nanchang and on the major tour
Slide 14: City of Caves - under construction
City of Caves - under construetion 2%, Tourist Attractions (6)— \anyu & One of the largest and most characteristic karst land underground caverns in China Approximately 18 miles from Xinyu downtown, the most industrialized city in Jiangxi Province Three-hour driving circle covers a population of app
Slide 15: Tourist Attractions: management rights
=. Tourist Attrac Name of Management | Inception of Up-front Destination Rights Management Payment to Rights Government Great Golden Lake 31 Years 2001 40M RMB Tulou 40 Years 2008 0 Yunding 40 Years 2008 10) Bengbu co 2010 0 Zhangshu °° 2010 0 Xinyu 40 Years 2010 L0) Major Breakthrough -Expansion to
Slide 16: FETV
FETV + Brand vy) Streamer mS a et NL Bins Before: 2003 % A After: 2009 + Product - Covering Fujian Province with a population over 35 million Provincia ranking: #41 Provincial ranking: #4 - Broadcast 24 hours a day Daly average we Dalyaveage ~ Prime time period (19:00-21:00): 15% borin vais % audien
Slide 17: Distinguished Programs Win High Profile Advertising Clients
Distinguished Programs WIN High Profile Adverting Clients oS peas ery eae te a x mG i Mobil Sx#+ Pm lovin’it ease
Slide 18: Introduction of Tourist Destination infomercial
Introduction of - ‘Tourist Destination Tourist Destination Infomercial Income wo: Two: Sponsor Tag-in ‘Advertising Income ‘Shopping center our: = Agreement effective from 2009 to 2016 = Broadcasted on (1) Train lines into Tibet; (2) High-speed trains; (3) Closed cable TV channels within national rai
Slide 19: Strong Synergies Between Tourism and Media Assets
Strong Synergies Between: Tourism and Media Assets Tourism resources make Yida’s Yida’s media platforms raise media platforms stand-out from the profile of its tourism competitors. destinations = Tourism resources provide rich * Yida produces programs content and attractive to market its tourism bac
Slide 20: Experienced Management Team
=st, Experienced Management teams Minhua Chen - Chairman of Board of Directors, President and Chief Executive Officer + 30 years of experience in television media and tourism space in China + News journalist from 1978 -1992 + Part-time university professor at university of Tourism + Vice-chairman of
Slide 21: Experienced Management Team
= Experienced Management leam Yongxi Lin— Financial Controller + Financial controller with Yida since 2003 Former Chief Financial Director with Fujian Furi Group + Professional member of CICPA, + BA\in Accounting in 1994 Jinghua Huo - Vice President, Media + More than 20 years of experiences in Chin
Slide 22: Financial Highlights
Financial Highlights Annual revenue growth greater than 70% over the past four years to $61.2M in 2009 Exceptional margin structure: = EBITDA margin of 71% for the first nine months of 2010 = Operating margin of 64.6% for the first nine months of 2010 = Net margin of 47.2% for the first nine months
Slide 23: Revenue and Gross Profit
Revenue — US$ (In thousand) Gross Profit - US$ (In thousand) 56,000 54,229 - 72.84 CAGR: 71.2% CAGR: 72.4% 30,599 14578 Blccsed = a a 927 a 2006 2008 2008 20106 2008 2008 Orde Marg 718% 85.8% 74.9% 79.3%
Slide 24: EBITDA and Net Profit
EBITDA - US$ Net Profit — US$ (In thousand) {In thousand) 26,000 CAGR: 81.6% CAGR: 63.7% Ase 18,291 10,987 i921 5247 e240 2006 2007 2008 2000 2008 2007 2008 2008 20108 EBITDA Margin Net Margin 614% 81.4% 773% 72.9% 560% | 752% | sa8% | 464%
Slide 25: Income Statement Highlight
“= Income Statement Highlight™ Consolidated Income Statement Nine Months ($in thousand ) ci 30, Year Ended December 31, 2010 Advertisement $ 27,821 $ 31,519 $ 23,319 $ 12,246 Tourism 14,383 19,710 7,280 2,330 Total net revenue 42,204 61,229 30,699 14,877 Gross profit 33,391 40,649 22,916 12,506 Gros
Slide 26: Solid Balance Sheet
Solid Balance Sheet As of September 30, 2010 Assets (USI Cash and Equivalents 31,398,497 PP&E 89,272,142 Accounts Receivable 2,038 Construction in progress 5,860,801 Total Assets 148,271,740 Debt/Equity Ratio: 0.02 Current Rati 4.27 Book Value /Share: 6.78 Current Liabilities 9,006,343 Debt, room to
Slide 27: Contact
Contact China Yida Holding Company CCG Investor Relations, Inc. George Wung, CFO 1325 Avenue of the Americas +1(626) 379-2019 Suite 2800 E-mail: g. [email protected] New York, NY 10019 NY Office: +1(646) 213-1915 Wei Zhang, IR Manager +1 (626) 241-5036 Crocker Coulson, President. E-mail: w.zhang@yidac
Slide 28: Seg
2 % Seg March 2011
China Yida Holding — Rodman & Renshaw Conference (March 2011) on 6ix