Gk Rbk · RUS:RBCM
Gk Rbk — RBC — Investor Presentation (July 2011)
22 slides from Gk Rbk's investor presentation, July 2011
Slide 1: RBC - Russia's leading media company
RBC - Russia Russia’ss leading media company Presentation July 2011
Slide 2: Market environment
SECTION 1 Market environment 1
Slide 3: Russian media market - the fastest growing among the largest
Russian media market - the fastest growing among the largest Top-10 global advertising markets in 2013F, $ bln Growth of Russian advertising market, RUB bln 500 468 165.9 400 375 44.2 295 304 300 250 34.0 215 26.4 20.0 200 16.3 14.8 14.4 11.7 11.2 7.5 100 0 2008 2009 2010 2011F 2012F 2013F CAGR (201
Slide 4: Internet is the driving force of the ad market's growth
market’ss growth Internet is the driving force of the ad market USA’s advertising market in 2010 Russian advertising market in 2010 11% 5% 1% 5% TV 13% TV 37% Internet Internet Print Print 52% 18% 32% Outdoor Outdoor Radio Radio 15% 11% Other Russian ad market vs. North American in 2013F • In the US
Slide 5: Main trends in the global Internet advertising (USA as example)
Main trends in the global Internet advertising (USA as example) USA’s Internet ad formats in 2009-2010 Share of largest Internet companies in total revenues 1% 6% 100% 10% Top-50 2009 47% 80% Top-25 35% 60% Search Display* 40% 5% 1% Top-10 10% Classifieds & Directories 20% 46% 2010 Lead Generation 3
Slide 6: Business overview
SECTION 2 Business overview 5
Slide 7: RBC at a glance
RBC at a glance A leading Russian media •The only Russian public media company with exposure to three media segments company presentt in i the th • Ranks among the top-4 largest Internet companies in Russia (presents in the Internet since 1995) Internet, TV and print media • Boasts the largest busin
Slide 8: Diversified business structure
Diversified business structure RBC Television Интернет Internet Print Media 9 titles: business titles RBC TV - the largest and design & business channel in construction Russia Advertising Services magazines holding Available to more than leading positions More than 20 online resources Info
Slide 9: Large client base – 5,500 companies
Large client base – 5,500 5 500 companies RBC’s client base by segment in 2010 Auto 2% 13% Financial services 3% 30% Reall estate R t t & construction 12% Telecom & hi-tech PR & IR 15% 25% Luxury goods Other (incl. FMCG) 9 RBC RBC’s s targeting of high high-end end audience brings a large share of p
Slide 10: Internet
Internet 9
Slide 11: RBC's Internet business
RBC’s Internet business Largest Internet companies in Russia Resource Russian audience/ month 9 RBC is the 4th largest player on the Russian Internet (000’ people) (000 market Yandex 28 378 Mail.ru 27 808 s business model: 9RBC’s 9RBC Vkontakte 23 490 • ~ 70% of RBC’s Internet revenue – advertising
Slide 12: Television
Television Y YINLIPS BEA We Search | Bandwidth [1 Bandwidth 7 Name [ Bitatetkbps) | County ALEKHBARIYA TV 100K SAUDI ARABIA BBC CHANNEL ISLANDS 225K. UK. CYBERTIKA 250K FRANCE 00 Recent tem> Search Result Intermet TV AFRIKA ALBANIA ALGERIA ANDORRA, ANTIGUASBAR ARGENTINA ARUBA AUSTRALIA AUSTRIA AZERB
Slide 13: RBC TV today
RBC TV today y 9 RBC TV is the largest business channel in Russia (launched in 2003) 9 Partnership P t hi with ith CNBC Europe E and d CNN International I t ti l (content ( t t exchange) h ) 9 95% of content produced in house Coverage in Russia Presence outside Russia Terrestrial broadcasting, bro
Slide 14: RBC TV's audience
RBC TV’s audience RBC TV’s all-Russia monthly audience, mln viewers РБК-ТВ сегодня Competitive environment 17 Monthly reach Daily reach 16.5 TV channel 16.1 (000’ people) (000’ people) 15.8 15.5 16 14.9 14.8 15.0 14.9 RBC TV 16 527 2 278 15 14.6 14.3 13.7 14 Daily audience – 2.4 mln Expert TV 1 754
Slide 15: Print Media
oO = as) S i= ‘o Qu 14
Slide 16: RBC's print media – supplement to the Internet in ad packages
RBC’s p print media – supplement pp to the Internet in ad ppackages g RBC daily business newspaper №1* business newspaper in the Internet and №3 in Moscow Combined audience of RBC daily Online version Online Printed Total ¾ Integrated into social version version audience networks and available on Mo
Slide 17: RBC's print media: increasing online presence
RBC’s p print media: increasing g online ppresence Business and hi-tech magazines Publishing House Salon-Press 9 №1 business title in Moscow 9 50% market share of the design & 9 №2 business title in Russia construction press: ¾ IVD – most popular thematic title in y audience of > 1mln readers 9Month
Slide 18: Company's objectives
SECTION 3 Company’ss objectives Company 17
Slide 19: RBC's growth drivers
RBC’ss growth drivers RBC • In 2010-2013, Russian media market ‘s CAGR is projected at 23% Focus on the segments with strong growth potential • Internet will continue increasing its share of the total ad market: from 11% to 16% in 2010-2013 • TV’s share is to grow from 52% in 2010 to 55% in 2013 • H
Slide 20: Corporate strategy
Corporate strategy Our strategic goal is to maximize the value of RBC’s business for shareholders: Considerably increase revenue and profitability of the business Increase Internet’s share in revenue Combine organic growth with M&As in the Internet Substantially decrease RBC’s debt Obtain
Slide 21: Financial results
SECTION 4 Financial results 20
Slide 22: Financial performance in Q1 2011
Financial c performance pe o ce in Q1 Q 2011 RBC’s financial performance in Q1 2011, RUB mln Q1 2010 Q1 2011 Revenue 650 853 % change 31% Internet 414 525 % change h 27% TV 72 114 % change 58% Business Print 43 85 % change 98% Salon-Press 121 129 % change 7% Source: based on management accounts 9 To