Bjorn Borg Ab · OMXSTO:BORG
Bjorn Borg Ab — Q3 2026 Earnings Presentation
15 slides from Bjorn Borg Ab's earnings presentation, Oct 23, 2026
Slide 1: Björn Borg – train to live
BJORN BORG @ train to live
Slide 2: Björn Borg AB Q3 2026
BJÖRN BORG AB Q3 2026 Henrik Bunge, CEO Jens Nyström, CFO
Slide 3: The third quarter was our best ever, with record sales and record operating profit
“The third quarter was our best ever, with record sales and record operating profit” Henrik Bunge, CEO BJÖRN BORG AB
Slide 4: A very strong quarter, with record sales and profit
A very strong quarter, with record sales and profit Net sales Gross profit Operating profit SEK 308 m 54.6% SEK 53 m +2.8% +2.1 pp +17.8% vs Q3 2025 vs Q3 2025 vs Q3 2025
Slide 5: Our mission, business strategy, and long-term financial objectives are clearly set
Our mission, business strategy, and long-term financial objectives are clearly set Mission Financial objectives Business strategy Strengthen online presence, We inspire people to be more, increase share of online sales through our belief that 10% Sales growth and business with e-tailers. sports can
Slide 6: Strong sales Q3, with own E-commerce continuing to deliver strong growth
Strong sales Q3, with own E-commerce continuing to deliver strong growth together with a solid performance in wholesale. BJÖRN BORG AB – NET SALES DEVELOPMENT BY QUARTER [SEK M] 1 044 990 872 238 835 +2% 235 768 +19% 705 198 198 0% +10% 181 300 +13% +3% 308 160 285 +5% 262 +9% 249 +5% 240 +4% 225 +7
Slide 7: Underwear and Sports apparel back to growth; Socks good momentum, Footwear a challenge
Underwear and Sports apparel back to growth. Good momentum for Socks, while Footwear still a challenge. BJÖRN BORG AB – CATEGORY DEVELOPMENT Q3 2026 Underwear Sports Apparel Footwear Socks +5% +6% -9% +48%
Slide 8: Strong quarter in all own subsidiaries with growth in all markets
Strong quarter in all own subsidiaries with growth in all markets. Norway continues with growth BJÖRN BORG AB – TOTAL SALES DEVELOPMENT Q3 2026 BY COUNTRY OWN SUBSIDIARIES +6% SWEDEN +0% NETHERLANDS +34% GERMANY +2% FINLAND +21% BELGIUM +31% DENMARK DISTRIBUTORS +5% NORWAY -15% OTHER Source: BB AB I
Slide 9: Own e-commerce continues with strong growth, while wholesale bounced back
Own e-commerce continues with a strong growth, while wholesale bounced back. Norway back to growth. BJÖRN BORG AB – CHANNEL DEVELOPMENT Q3 2026 WHOLESALE OWN E-COM OWN RETAIL DISTRIBUTORS +3% +16% -13% +0% vs Q3 2025 vs Q3 2025 vs Q3 2025 vs Q3 2025 • Wholesale e-tailers increase • Own e-commerce wi
Slide 10: Higher gross margin and operating income YoY
Higher gross margin and operating income YoY, driven by FX, channel mix, lower discounts and cost control BJÖRN BORG AB – BOTTOM LINE KPIs Q3 2026 Gross margin [% NS] EBIT [SEK m] +2.1 pp +18% 54.6% 53.2 52.5% 45.1 Q3 2025 Q3 2026 Q3 2025 Q3 2026
Slide 11: A solid sales increase, positive gross margin development and disciplined cost management
A solid sales increase, positive gross margin development and disciplined cost management drive profitability improvement BJÖRN BORG AB – P&L Q3 2026 SALES GROSS OPERATING EBIT EBIT MARGIN EXPENSES MARGIN Q3 2026 Q3 2026 Q3 2026 Q3 2026 Q3 2026 308 54.6% 121 53 17.2% SEK m SEK m SEK m VS Q3 2025 VS
Slide 12: All balance sheet KPIs in balance and on good levels
All balance sheet KPIs in balance and on good levels. Net debt decreasing vs previous year BJÖRN BORG AB – BALANCE SHEET KPIs AS PER Q3 2026 Equity [% of assets] Net debt [SEK m] Working capital [% of GS] -2.0 pp SEK -38 m -1.2 pp 51.1% 136 21.7% 20.5% 49.1% 98 Q3 2025 Q3 2026 Q3 2025 Q3 2026 Q3 202
Slide 13: Key take-aways
Key take-aways BJORN BORG @
Slide 14: Our third quarter of the year is our best ever
Our third quarter of the year is our best ever B J Ö R N B O R G A B – K E Y TA K E - A W AY S Q 3 2 0 2 6 1 Strong underwear HIM 2 Own e-commerce growing 3 Record profit for the performance, growing +5% +16% vs Q3 last year, with quarter and year to date, up vs Q3 last year apparel the main growth
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