General Motors Company · NYSE:GM
General Motors — Corporate Update (October 2011)
14 slides from General Motors's corporate update, October 2011
Slide 1: Chris Perry, Vice President Global Chevrolet Marketing & Strategy
| ESS SSE SDS SERETE DIES Chris Perry Vice President Global Chevrolet Marketing & Strategy,
Slide 2: 100 Years of Chevrolet
'e2) YEARS OF CHEVROLET
Slide 3: Chevrolet North America
Chevrolet North America Main countries: U.S., Canada and Mexico u U.S. is world’s second-largest vehicle a LS market and largest Chevrolet market a Canada is fourth-largest Chevrolet market = Mexico is sixth-largest Chevrolet market ae Nearly 46 million Chevrolets on the road in North America
Slide 4: Chevrolet North America Top Products
Chevrolet North America Top Products United States | Canada | Mexico ia SS Finer Cruze
Slide 5: North American Challenges
GCG YEARS OF CHEVROL — — North American Challenges = Continued economic uncertainty = Upcoming CO2/CAFE requirements = Increased competition from domestic, European and Asian brands = Brand perception lags reality
Slide 6: North American Opportunities
North American Opportunities a Industry growth driven by pent-up demand once the economy improves a Introducing Chevrolet to new, younger and diverse consumers = Leveraging new, fuel-efficient Chevrolet cars and crossovers (Volt, Spark, Sonic, Cruze, Malibu, Orlando, Equinox, Traverse)
Slide 7: United States Market
| United States Market Chevrolet has more than 36 million owners in America, providing a broad base from which to earn repeat business m Average vehicle is nearly 11 years old u Largest market segments: Midsize and Compact Cars = Aggressive competition from European and Asian brands = Younger buyers
Slide 8: United States Customer
United States Customer m Renewed appreciation for American products with value = Authentic... like Chevrolet = Generous = “Everyday heroes” to their families and the community = Works hard, but likes to have fun = Large and broad middle class — small cars to luxurious SUVs to heavy-duty pickups for
Slide 9: Canada Market
Canada Market u Largest market segments: Compact Car, Large Pickup and Compact Crossover = Growing favourable perception of cars and crossovers * Double-digit sales increases in 2011 for Equinox and Cruze * Strong growth in consumer opinion based on success of Cruze = Focus on growing share in key c
Slide 10: Canada Customer
Canada Customer = Urban a Multicultural a Family- and friends-oriented = Socially responsible a Environmentally aware
Slide 11: Mexico Market
Mexico Market = One of the most competitive markets globally with nearly 40 brands = Small Cars are #1 segment = Huge growth potential = 5 million used vehicles imported since 2005 creates pent-up demand
Slide 12: Mexico Customer
Family-minded and tradition-oriented } Seek value and practicality Aspirational and ambitious Youth growing in importance and changing established rules
Slide 13: U.S. and Canada defend and conquest market; Mexico growth opportunity
U.S. and Canada defend and conquest market * Continue to provide new technology and improved fuel efficiency * Diversify customer base Mexico growth opportunity * Industry-leading products in key volume segments ¢ Engage younger customers with Chevrolet brand
Slide 14: Slide 14
General Motors Company — Corporate Update (October 2011) on 6ix