Leifheit Ag · XETR:LEI
Leifheit — H1 2025 Earnings Presentation
44 slides from Leifheit's earnings presentation, Aug 7, 2025
Slide 1: Investor Presentation 6M 2025
Investor Presentation 6M 2025 7 August 2025
Slide 2: Disclaimer
Disclaimer This presentation contains forward-looking statements which are based on the management’s current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit’s ability to control or estimate precisely, such as statements o
Slide 3: Executive Summary: Major boost in efficiency while headwinds from consumer restraint
Executive Summary: Major boost in efficiency while headwinds from consumer restraint in non-food categories impact turnover Strategic optimisation project with 2 m€ annual savings: consolidation of entire injection molding operations at high-productivity Blatná/CZ site initiated in June Group EBIT b
Slide 4: Consumer climate: Consumer restraint in non-food categories rebounding due to high uncertainty
Consumer climate: Consumer restraint in non-food categories rebounding due to high uncertainty Consumer confidence indicator (CCI) GfK consumer climate index June 2025, EU-27 July 2025, Germany 10,0 5,0 0,0 -5,0 -10,0 -15,0 -20,0 -25,0 -30,0 -35,0 Jan 21 Jul 21 Jan 22 Jul 22 Jan 23 Jul 23 Jan 24 Ju
Slide 5: Group turnover below expectations – consumer restraint & portfolio adjustments
Group turnover below expectations – consumer restraint & portfolio adjustments Group turnover by segment, region in m€ Group Household Wellbeing Private Label • Turnover development burdened by consumer Turnover 123.4 104.9 5.9 12.6 restraint in non-food in m€ categories, high inventories in Growth
Slide 6: E-commerce with great potential, traditional non-food sales channels under pressure
E-commerce with great potential, traditional non-food sales channels under pressure Distribution channels Turnover 6M 2025 in % (previous year’s figures) Electro Cash & Carry 2 (2) Others 3 (3) 5 (5) • E-Commerce affected by low consumer sentiment in European markets, but generally with attractive g
Slide 7: Group turnover impacted by spending restraint, customer insolvency and portfolio adjustments
Group turnover impacted by spending restraint, customer insolvency and portfolio adjustments • Pronounced spending Group turnover development by quarters restraint, portfolio adjustments in m€ and insolvency of an important customer resulted in a significant decline of sales 300 +6.2% • Growth initi
Slide 8: Strategy Update
Strategy Update
Slide 9: Strong Vision: Leading with focus – creating sustainable value
Strong Vision: Leading with focus – creating sustainable value Investor Presentation August 2025 9
Slide 10: Strategic Production Optimisation project drives efficiency
Strategic Production Optimisation project drives efficiency Project ▪ Consolidation of entire injection molding operations at the main production site Blatná/CZ Strategic Benefits ▪ Consolidate technological expertise and increase efficiency ▪ Improved capacity utilization, enhanced competitiveness
Slide 11: Growth drivers of the Leifheit Group
Growth drivers of the Leifheit Group Stronger European focus New New brand markets outside innovation e-commerce/ positioning Germany strategy digital model Investor Presentation August 2025 11
Slide 12: Strong focus on innovation: BLACK LINE dryers and ironing boards drive incremental growth
Strong focus on innovation: BLACK LINE dryers and ironing boards drive incremental growth in their product groups +23% H1 2024 H1 2025 Standard products BLACK LINE Investor Presentation August 2025 12
Slide 13: Strong focus on Innovation to drive growth and profitability
Strong focus on Innovation to drive growth and profitability Power Clean July 2024 New Leifheit Innovation Strategy will fuel the pipeline: 4in1 Window • consumer focused Cleaning • defined Innovation fields Feb 2025 • launch / relaunch cycle • sustainability targets Superduster July 2025 Investor P
Slide 14: Market for dust cleaning with promising growth potential
Market for dust cleaning with promising growth potential Significant category: Market for hand dusters: 70% dust surfaces Core Europe2 at least once a week1 220 m€ 1 Monheimer Institut 2018-2021 (Dusting Frequency (surface) in Europe, incl. RO, PL, NL, AT, F, CZ, B, CH, DE, DK) | 2 retail panels Cir
Slide 15: Leifheit enters the dusting segment with its innovative SUPERDUSTER product
Leifheit enters the dusting segment with its innovative SUPERDUSTER product Super sustainable • reusable, machine-washable dust cover • Wash – don‘t trash! Environmentally friendly handle made from 96% recycled plastic for the SUPERDUSTER Sustainable dusting made easy! Investor Presentation August 2
Slide 16: Strongest POS Impact across European markets
Strongest POS Impact across European markets • Impactful displays: Strong, eye-catching displays with shopper driven communication • Visibility: 9.000 displays placed for launch in Europe – new Leifheit record • Consistent Branding: strong branding and newness across all POS touchpoints • Localized
Slide 17: Successful expansion of D2C business: example Kaufland
Successful expansion of D2C business: example Kaufland • Expansion into new online marketplaces in close cooperation with retail partners • Combination of direct listings and seller activities to increase presence in online marketplaces • Scalable business model with adoption potential in European c
Slide 18: E-Commerce to drive growth and profitability: Pilot France D2C
E-Commerce to drive growth and profitability: Pilot France D2C • Efficient logistics from new D2C logistic hub • New distribution via additional marketplaces 09 / 2024 – 06 / 2025 • Intensification of our marketing activities D2C E-Commerce in • Expansion of our D2C range France increased by 143% vs
Slide 19: 6M 2025 Financials
6M 2025 Financials
Slide 20: Decline in sales and special items weigh on EBIT, increase in gross margin
6M 2025 Financials Decline in sales and special items weigh on EBIT, increase in gross margin1 reflects impact of efficiency measures Group earnings development 6M 2021 – 6M 2025 in m€ 6M 2024 6M 2025 ∆ 14 13.6 Group turnover m€ 135.0 123.4 -8.6% 12 Gross margin % 44.4 43.8 -0.6 pps 10 9.5 Gross mar
Slide 21: Continuous efficiency improvements
6M 2025 Financials Continuous efficiency improvements YOY +0.9 pps H1 2022 H1 2023 H1 2024 H1 2025 Gross Margin % 45.3 before special items 38.6 40.9 44.4 Gross Margin % 43.8 • Improvement in gross margin before special items to 45.3% in 6M 2025 (6M 2024: 44.4%) because of - productivity and efficie
Slide 22: Cash flow under pressure from lower sales, liquidity position still solid
6M 2025 Financials Cash flow under pressure from lower sales, liquidity position still solid in m€ 6M 2024 6M 2025 ∆ Cash flow from operating activities 11.7 -0.4 -12.0 Cash flow from investment activities -1.8 -3.7 -1.9 Cash flow from financing activities -11.0 -14.9 -3.9 Free cash flow1 9.9 -4.1 -
Slide 23: Leifheit has robust liquidity to implement the new corporate strategy
6M 2025 Financials Leifheit has robust liquidity to implement the new corporate strategy Group liquidity 31/12/2024 vs. 30/06/2025 in m€ • Free cash flow decreased in H1 2025 to -4.1 m€ 4.0 3.0 mainly due to a decrease in 41.4 1.0 operating income and increased 1.4 investments -5.0 -4.7 -0.4 -3.8 •
Slide 24: Focus on shareholder value
Unchanged commitment to shareholder value and capacity for dividend payment Attractive • Solid liquidity position dividend Promoting policy: innovation without any liabilities to Share + preserve ~75% banks buybacks investment • Strong equity ratio of free cashflow capability or net result for the p
Slide 25: Outlook 2025
Outlook 2025
Slide 26: Leveraging our strengths to realize mid-term potential and long-term vision
Leveraging our strengths to realize mid-term potential and long-term vision Vision 2030+ Mid-term potential: European Sales growth: ~3-6% CAGR branded leader in EBIT margin: ~7-10% mechanical cleaning and Adj. Forecast 2025: drying Sales decline: 5-8% EBIT: 9-11 m€ Sales: >300 m€ FCF: mid single-dig
Slide 27: 2025 forecast adjusted – measures for more resilience and renewed growth in place
2025 forecast adjusted – measures for more resilience and renewed growth in place Forecast 2025 Group turnover 5 % to 8 % below previous year Turnover Household decline in the mid-single-digit percentage range Turnover Wellbeing decline in the lower double-digit range Turnover Private Label decline
Slide 28: Investment Highlights: sustainable, profitable growth and shareholder value
Investment Highlights: Leifheit stands for sustainable, profitable growth and shareholder value Strong vision & focus strategy: Potential to expand: become European branded leader strong brand, growth potential in and specialist in strong core Europe, growth from Innovation and business new e-com |
Slide 29: Your questions, please.
LEADING WITH FOCUS. CREATING SUSTAINABLE VALUE. Your questions, please.
Slide 30: Annex
LEADING WITH FOCUS. CREATING SUSTAINABLE VALUE. Annex
Slide 31: Experienced Management Board
Annex Experienced Management Board Alexander Igor Iraeta Marco Reindler Munduate Keul CEO COO CFO Previous experience Previous experience Previous experience • Brings more than 25 years of • Many years of experience as CTO at • Responsible for Controlling, international experience in leading Igus Gm
Slide 32: Leifheit Group structure
Annex Leifheit Group structure Household Wellbeing Private Label Kitchen Standing Laundry Care Cleaning Kitchen Goods Kitchen + Personal Scales Goods Dryers Wellbeing 5% Rest of Kitchen Goods World 12% 1% Germany Laundry Care Eastern 41% 50% Europe Turnover by 14% Turnover product by region category
Slide 33: Spending restraint and low consumer sentiment contributed to sales decreases across all segments
Annex Spending restraint and low consumer sentiment contributed to sales decreases across all segments Group turnover by segment Group turnover by segment in m€ 6M 2025 10.2% 160 Household 4.8% 135 Wellbeing 140 123 14 Private Label 120 8 13 6 100 85.0% 80 • Household segment -7.3% 60 113 due to por
Slide 34: Strong consumer restraint in the non-food segment weighs on sales in all regions
Annex Strong consumer restraint in the non-food segment weighs on sales development in all regions Group turnover by region Group turnover by region in m€ 6M 2025 160 1.4% 13.5% 135 41.3% Germany 140 123 3 Central Europe 120 18 2 17 Eastern Europe 100 43.8% Rest of world 59 80 54 • Germany -5.5% 60
Slide 35: Successful distribution expansion drives growth in DIY and Discounter channels
Annex Successful distribution expansion drives growth in DIY and Discounter channels Blue Chip client base Distribution channels Turnover 6M 2025 in % (previous year’s figures) Electro Cash & Carry 2 (2) Others 3 (3) 5 (5) Top 10 Discounter Hypermarkets Customers 9 (8) 25 (24) account for 50% of Lei
Slide 36: Reduction in number of employees
Annex Reduction in number of employees Employee development* Employees by region* Average 6M 2025 Average 6M 2025 Private Label 1.200 Wellbeing 7.4% 1.030 Germany 1.014 37.6% Household 15.1% Czech Republic 1.000 138 132 France 25 24 Other countries 800 600 39.9% 867 858 400 200 0 6M 2024 6M 2025 * O
Slide 37: Long-term financial overview
Annex Long-term financial overview 2020 2021 2022 2023 2024 Group turnover m€ 271.6 288.3 251.5 258.3 259.2 Profitability ▪ Gross margin % 45.0 42.3 38.7 42.1 44.5 ▪ Cash flow from operating activities m€ 4.0 16.4 14.0 20.8 28.5 ▪ Free cash flow m€ -5.5 9.6 8.8 12.1 14.2 ▪ EBIT m€ 18.8 20.1 2.8 6.0
Slide 38: Long-term financial overview
Annex Long-term financial overview 2020 2021 2022 2023 2024 Per share Net result for the period, EPS1 € 1.32 1.49 0.13 0.34 0.85 Free cash flow € -0.57 1.00 0.92 1.27 1.51 Dividend € 1.05 1.05 0.70 0.95 1.152 Special dividend € -- -- -- 0.10 0.052 Investments m€ 9.6 7.3 5.4 8.9 14.5 Depreciation m€
Slide 39: Our European production and logistic footprint ensures efficient and reliable supply
Annex Our European production and logistic footprint ensures efficient and reliable supply to customers Paris/F (Leifheit/Birambeau) Nassau/D (Leifheit/Soehnle) • About 20 employees • About 270 employees • Marketing, sales • Marketing, sales, development, quality and administration assurance, centra
Slide 40: Leifheit – 65 years of passion for housework
Annex Leifheit – 65 years of passion for housework 2010 1984 • Sale of the business unit • IPO of Leifheit AG ‘bathroom’ including the brands Spirella, Kleine Wolke and Meusch 1988 2008 • License agreement for 2024 Dr Oetker Bakeware • Takeover of • New corporate 60% of Herby/F • Acquisition of Spir
Slide 41: European competitors by category
Annex European competitors by category Cleaning Laundry care Spontex Brabantia Vileda Artweger Rival Tonkita Swiffer Juwel Wenko Gimi Stewi Vileda Metaltex Rörets Kärcher Blome Kitchen goods Wellbeing Tescoma WMF Gefu Bosch Laica Tanita Zyliss Rösle Oxo Lurch ADE Homedics Fackelmann Sanitas Beurer B
Slide 42: Significant free float and international investors
Annex Significant free float and international investors Shareholder structure August 2025 MKV Verwaltungs GmbH, Grünwald (GER) 10.03% 10.03% Ruthild Loh, Haiger (GER) 8.26% 8.26% Leifheit AG Nassau (GER), treasury shares 8.71% 8.01% Employee shares subject to a lock-up period 0.05% 0.05% Alantra EQ
Slide 43: Financial calendar and contact
Annex Financial calendar and contact Financial calendar 2025 Contact 13 August 2025 Corporate Communications / Investor Relations mwb Research Roundtable, online register: mwb research | Digital ResearchHub | Equity Research Phone: +49 2604 977-218 22 September 2025 E-Mail: [email protected] Baader In
Slide 44: Aktiengesellschaft Postfach 11 65 D-56377 Nassau
Aktiengesellschaft Postfach 11 65 D-56377 Nassau