China Harmony Auto Holding Limited · HKEX:3836
China Harmony Auto — FY2024 Earnings Presentation
30 slides from China Harmony Auto's earnings presentation, April 2025
Slide 1: 2024 Full Year Results Presentation
2024 全年业绩演示材料 Full Year Results Presentation 中国和谐汽车控股有限公司 China Harmony Auto Holding Ltd. 股票代码 Stock Code : 03836.HK
Slide 2: Disclaimer
DISCLAIMER This presentation material is prepared by China Harmony Auto Holdings Ltd.(the “Company”) solely for your information only. All or any part of this presentation material may not be taken away, reproduced, redistributed, or retransmitted in any manner. You agree to be bound by the above co
Slide 3: Content
Content Business Overview Financial Analysis Development Strategies 3
Slide 4: Highlights of 2024 Full Year Results
Business Overview丨Highlights of 2024 Full Year Results Total revenue RMB 16.1 billion (incl. commission income) in 2024, down by 5.4% from last year. Among them, revenue from Hong Kong and overseas operations amounted to approximately RMB1,788.5 million, representing an increase of around 108.7 time
Slide 5: Mainland China Brand Portfolio
Business Overview丨Mainland China Brand Portfolio 9 luxury brands 5 ultra-luxury brands 5
Slide 6: Hong Kong and Overseas Brand Portfolio
Business Overview丨Hong Kong and Overseas Brand Portfolio 6
Slide 7: Overview of Sales Network
Business Overview丨Overview of Sales Network As of 31 Dec 2024, a total number of 79 authorized distribution outlets across 40 cities in 17 provinces in Mainland China As of December 31, 2024, there are 53 operational authorized distribution outlets • 46 outlets across 10 countries and regions in Asi
Slide 8: New Outlets in Mainland China
Business Overview丨 New Outlets in Mainland China Ford Zongheng Launched Four Stores simultaneously in Zhengzhou, Luoyang, Wuhan, and Guangzhou. Zhengzhou Ford Luoyang Ford Wuhan Ford Guangzhou Ford 8
Slide 9: New Outlets in Asia-Pacific
Business Overview丨New Outlets in Asia-Pacific Hong Kong BYD Yau Tong Service Center Hong Kong BYD Tsuen Wan 4S Flagship Store Tokyo, Japan BYD Meguro Flagship Store Jakarta, Indonesia BYD South Quarter Store 9
Slide 10: New Outlets in Asia-Pacific (Continued)
Business Overview丨New Outlets in Asia-Pacific (Continued) Hong Kong Denza Flagship Store Bangkok, Thailand Four BYD and Denza Stores Malaysia BYD Skudai Store Singapore BYD Robinson Store 10
Slide 11: New Outlets in Europe
Business Overview丨New Outlets in Europe London, the United Kingdom BYD Canary Wharf Store Paris, France BYD Champs-Elysees Flagship Store 11
Slide 12: Outlet Distribution in Mainland China
Business Overview丨Outlet Distribution in Mainland China 40 cities in 17 provinces 10
Slide 13: Outlet Distribution in Hong Kong and Overseas
Business Overview丨Outlet Distribution in Hong Kong and Overseas 10 countries and regions in Asia-Pacific 3 countries in Europe 10
Slide 14: Awards 2024
Business Overview丨Awards 2024 Henan 2024 BMW M Best Marketing Content Award Zhongdebao Ferrari Dealer of the Year 2024 Zhengzhou Western Region Dealer G68 Social Media Suzhou Yijun Ferrari After-Sales Service Manager of the Year 2024 Huadebao Communication Incentive – Outstanding Case Zhengzhou 2024
Slide 15: Awards 2024 (Continued)
Business Overview丨Awards 2024 (Continued) At the BYD 2025 Asia-Pacific Dealer Conference, Harmony Auto won 31 awards spanning across all business areas including sales, after-sales service, and channel expansion, fully demonstrating BYD's recognition of Harmony Auto's capabilities. 15
Slide 16: New Car Sales
8 Business Overview丨New Car Sales Historical New Car Sales Unit: car +4.6% 45,000 40,791 38,475 40,247 40,000 36,573 35,506 35,000 32,796 30,000 26,988 25,000 20,000 15,000 10,000 5,000 - 2018 2019 2020 2021 2022 2023 2024 Luxury Brands Ultra Luxury Brands Overseas NEV Brands Unit: car Unit: car Uni
Slide 17: Volume Analysis of Key Brands
Business Overview丨Volume Analysis of Key Brands Retail volume in China Harmony’s sales volume 714,530 24,115 -13.4% yoy -15.3% yoy (Incl. Mini) 181,906 +0.3% yoy +6.6% yoy 4,547 1,162 -22.0% yoy -20.0% yoy 175 10,643 -21.5% yoy -2.0% yoy 246 417,204 +71.9% yoy +14,490.7%yoy 6,274 17 Note: as of 31 D
Slide 18: After-sales and Quality Services
8 Business Overview丨After-sales and Quality Services Revenue from aftersales service Repaired units Unit: RMB Million Unit: Car -5.1% -0.8% 2,500 2,326 2,320 2,201 500,000 452,441 448,897 2,000 1,937 450,000 1,818 1,686 400,000 350,000 1,500 1,280 300,000 250,000 1,000 200,000 150,000 500 100,000 50
Slide 19: Value-added Services
8 Business Overview丨Value-added Services Revenue from value-added service Penetration of auto financing Unit: RMB Million 84.0% 81.5% +9.5% 82.0% +6.7pts 500 473 80.0% 432 450 421 412 400 78.0% 350 320 342 300 300 76.0% 74.8% 250 74.0% 200 150 72.0% 100 50 70.0% - 2023 2024 2018 2019 2020 2021 2022
Slide 20: Financial Analysis
Financial Analysis Financial Performance Cost Management and Debt Analysis Breakdown of Gross Profit Analysis on Key Indicators 20
Slide 21: Financial Performance
Financial Analysis丨Financial Performance Comprehensive Revenue Revenue from new cars sales (incl. commission income) and aftersales services Unit: RMB Million Unit: RMB Million -5.4% 16,000 -5.9% 20,000 14,209 14,000 13,374 New car sales 17,011 16,090 12,000 15,000 10,000 After-sales service 8,000 1
Slide 22: Cost Management and Debt Analysis
Financial Analysis丨Cost Management and Debt Analysis SG&A Expense Ratio Financial Expense Ratio Liability-To-Asset Ratio 9.0% +0.9pts 1.2% +0.3pts +9.4pts 1.1% 8.1% 8.0% 60.0% 57.1% 7.2% 1.0% 7.0% 47.7% 50.0% 0.8% 6.0% 0.8% 40.0% 5.0% 0.6% 4.0% 30.0% 3.0% 0.4% 20.0% 2.0% 0.2% 10.0% 1.0% 0.0% 0.0% 0.
Slide 23: Breakdown of Gross Profit
Financial Analysis丨Breakdown of Gross Profit Breakdown of Gross Profit for 2024 Breakdown of Gross Profit for 2023 Commission Commission 30.9% 40.3% After-sale service 63.0% After-sale service 63.2% Financial Lease 3.6% Financial New car sales Lease 3.7% 2.3% New car sales -7.0% 23
Slide 24: Analysis on Key Indicators
Financial Analysis丨Analysis on Key Indicators Inventory Turnover Days Inventory Turnover Days by brands Unit: Day Unit: Day +6.3 Days Luxury brand Ultra luxury brand 50.0 Overseas NEV brand 41.6 40.0 35.3 77 +0 Days 30.0 +4 Days 35 40 39 40 20.0 10.0 N/A 0.0 2023 2024 2023 2024 Absorption Ratio Curr
Slide 25: Industry Outlook
Development Strategies丨Industry Outlook According to projections by the International Monetary Fund (IMF), China's economy is expected to maintain Structural Growth stable growth in 2025, with the potential to sustain moderate growth through structural optimization, while the passenger vehicle marke
Slide 26: Three Focuses
Development Strategies丨Three Focuses Focus on the core business Focus on the Keep dominant brands improving return on equity Focus on efficiency and quality growth 26
Slide 27: Focus on the Core Business
Development strategies丨Focus on the Core Business Vigorously expanding the Strengthening leadership in the overseas NEV market domestic luxury car market 27
Slide 28: Focus on the Dominant Brands
Development Strategies丨Focus on the Dominant Brands Overseas NEV brands Domestic luxury brands BYD Denza BMW Lexus Bentley Rolls Royce Ferrari 28
Slide 29: Focus on Efficiency and Quality
Development Strategies丨Focus on Efficiency and Quality Concentrate on core business Continue to enhance operating efficiency • Ride on the trend: NEV | Used cars • One standard：Performance-centric • Broad-based planning: Scale | Users Experience • Two mindsets：Capability | Performance • Execution: M
Slide 30: Thank you!
Thank you! Hong Kong Investor Relation Office Email: [email protected]
China Harmony Auto Holding — FY2024 Earnings Presentation on 6ix