SunMoon Food Co. Ltd. · SGX:AAJ
SunMoon Food — Investor Presentation (February 2017)
26 slides from SunMoon Food's investor presentation, February 2017
Slide 1: Corporate Presentation February 2017
Corporate Presentation February 2017
Slide 2: Content
Content 1. About Us 2. Our Business Model • Asset-light • The SunMoon Equation – ‘N x G x P’ 3. Our Competitive Strengths 4. Growing with Yiguo 5. Partnerships & Programs 2
Slide 3: 1. About Us
1. About Us SunMoon is a global distributor and marketer of nutritious fresh fruits, vegetables and products, delivering to the health-conscious consumer in the most convenient way. Since 2015 – shifted our focus on the ‘Fresh Division’, operating in fruit trading, wholesale distribution, and retail
Slide 4: 2. Our Business Model
2. Our Business Model 4
Slide 5: 2. Asset-light Model
2. Asset-light Model • Sourcing fruits from accredited farmers and packers instead of ownership of assets. • Powered with ERP system NetSuite since January 2017, enabling SunMoon to offer: • An online trading platform • Real-time data on prices and details of product range, accessible by partners an
Slide 6: 2. The SunMoon Equation: Network x Geography x Products
2. The SunMoon Equation Our Business Model Working ( N ( Capital G P NETWORK x GEOGRAPHY x PRODUCTS Growing our Making inroads to new Work collaboratively with a procurement and territories, with a view of global network of suppliers to sales network expanding networks develop innovative, natural, s
Slide 7: 2. Network
2. Network NETWORK x GEOGRAPHY x PRODUTS The Group aims to be a key global player specialising in fruit-related and fresh producte. We are expanding our network of wholesale and modern trade channels CORPORATE and growing the Group’s customer base. ONLINE RETAILERS Consumer SUPERMARKET Network Aside
Slide 8: 2. Network – Our Clients
2. Network – Our Clients Deepening our presence worldwide Online/ Airlines / Supermarket/Convenience stores Wholesale Food Services SEA/ Greater China Singapore Middle East/ India United States Australia 8
Slide 9: 2. Network – Our Suppliers
2. Network – Our Suppliers A diverse global network of quality suppliers to bring you only the finest China Apples, Citrus, Grapes, Lychees, Melons, Pears United States South Korea Apples, Berries Berries Citrus, Grapes Taiwan Mexico Pineapples Berries Vietnam Peru Dragon Fruits Grapes Thailand Coco
Slide 10: 2. Geography
2. Geography NETWORK x GEOGRAPHY x PRODUCTS Entering new markets, expanding our network. Via our geographical expansion, we aim to bring quality products to new countries to reach out to new consumers, and secure the mindshare of the new sophisticated consumers. 10
Slide 11: 2. Geography
2. Geography Expanding SunMoon’s geographical reach with over 11,000 POS* globally Europe Coming soon! United States China 77 POS 750 POS Philippines 200 POS Singapore 180 POS Thailand India & Middle East 200 POS 2,220 POS Malaysia 240 POS Indonesia 10,000 POS *POS – Points of sales 11
Slide 12: 2. Our Products
2. Our Products NETWORK x GEOGRAPHY x PRODUCTS • Offering over 100 product types, including fresh fruits, vegetables and consumer products • Under SunMoon and EcoFresh brands • Continuous innovation to introduce quality, nutritious products that seek to delight consumers Fresh Fruits Consumer Produc
Slide 13: 2. Our Products – From Farm to Fork
2. Our Products – From Farm to Fork The Mark of Assurance Fruits from certified plantations are selected according to the ‘SunMoon Quality Assurance’ standard, a critical checklist of freshness, quality, safety and traceability as demanded by our discerning customers; a reputation also backed up by
Slide 14: 3. Our Competitive Strengths
3. Our Competitive Strengths 14
Slide 15: 3. Competitive Strengths
3. Competitive Strengths 1. Global reach • Network of over 11,000 point of sales across 9 markets with a presence in 9 geographies 2. Recognised brand • Aspiring to be a global lifestyle and consumer brand • SunMoon brand associated with quality, nutritious products • Our products come with the SunM
Slide 16: 3. Competitive Strengths (cont.)
3. Competitive Strengths (cont.) 3. Wide range of products • Suite of over 100 products under SunMoon and EcoFresh brands, including fresh and packaged fruits and healthy snacks • To help reduce impact of seasonality, our offerings include: i. tropical fruits, which are available all year round, and
Slide 17: 3. Competitive Strengths (cont.)
3. Competitive Strengths (cont.) 5. Asset-light model • Free up cash flow to focus on growing the business 6. Cash basis or short credit terms • (N x G x P) Working Capital 17
Slide 18: 4. Growing with Yiguo
4. Growing with Yiguo 18
Slide 19: 4. Growing with Yiguo
4. Growing with Yiguo Yiguo, backed by Alibaba, is an established online fruit retailer with an extensive geographic presence in China. It supplies over 3,200 products in 7 categories of fresh food, namely, fruit, vegetable, seafood, meat, poultry and eggs, pantry and beverage and dessert. Customers
Slide 20: 4. Growing with Yiguo
4. Growing with Yiguo As the first nation-wide e-commerce supplier of fresh food in China, Yiguo’s presence now covers 48 cities. Yiguo’s commitment is to provide more Chinese consumers in different regions with safe, delicious and convenient catering and cooking solutions, and to be the most truste
Slide 21: 4. Growing with Yiguo
4. Growing with Yiguo SunMoon is poised to leverage on Yiguo’s strengths following the placement exercise which is expected to : • fast-track its expansion plan, based on its “N x G x P” strategy, and to further cement the Company as a global distributor and marketer of branded high quality fruits a
Slide 22: 5. Partnerships & Programs
5. Partnerships & Programs 22
Slide 23: 5. Annual Program Buy
5. Annual Program Buy Annual Program Buy is a programme (launched in April 2016) where the company aims to enter into long-term supply contracts with existing and new clients. March 2016: Secured sales orders with two existing clients: Lulu Supermarket and Carrefour for a 52-week period in relation
Slide 24: 5. SazzyPets SunMoon Products for Kids
5. SazzyPets SunMoon Products for Kids 15 May 2014: Entered into a 3-year licensing agreement with SLS Atelier, a media company owned by First Alverstone Capital Ltd (FACL) to use SazzyPets on the Group’s Fruit Cups, Fruit Crisps and Fruit Juices. • SazzyPets is an animated series shown on Amazon Pr
Slide 25: 5. Licensing Agreement with GLOH Fresh
5. Licensing Agreement with GLOH Fresh GLOH Fresh, which is owned by FACL, a 3-year master global licence (since 15 May 2014) to operate the online e-commerce business SunMoon Direct. 25
Slide 26: @SunMoonFood www.sunmoonfood.com
@SunMoonFood @SunMoonFood www.sunmoonfood.com 26
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