rVue — Investor Presentation (July 2010)
32 slides from rVue's investor presentation, Jul 20, 2010
Slide 1: rVue Investor Presentation, July 19, 2010
Got Startod « rvue.com % July 19, 2010
Slide 2: Forward Looking Statements
Forward Looking Statements rVue Holdings, Inc. (the “Company’) is providing this information as of the date of this presentation and does not undertake any obligation to update any forward looking statements contained in this presentation as a result of new information, future events or otherwise. T
Slide 3: An Advertising Technology Company
[n= An Advertising Technology Company + rVue is the first and only Demand-Side Platform (DSP) for the Digital Out of Home (DOOH) industry. + Placed Based Digital Media * Digital Signage * Digital Billboards Solves Massive Fragmentation + Digitizes the Planning, Buying and Analytics Process “EBay” fo
Slide 4: rVue Milestones
rVUE MILESTONES + API integration with software providers - Building the Ecosystem - 3 finished as of 7/21/10 - potential of an additional 100,000 screens + We already have 180,000 DOOH screens entered into the platform estimated to represent over 20% of the industry + Over 50 networks with $1Billio
Slide 5: Digital Out of Home Media
Digital Out of Home Media ul — fae Digital Out of Home is the fastest growing media in the world Digital Display Screens: Today there are 1 Million digital screens in use domestically with double digit growth forecasted annually. (Source: PQ Media) Billboards are being upgraded to digital platforms
Slide 6: DOOH Spending and Forecast 2009 - 2014
DOOH Spending and Forecast 2009 - 2014 == Global Spending $ 12000 CAGR 10.1% $11 000 $ 10000 mm U.S. Spending $ 9000 CAGR 9.4% $8000 4000 | 9 $ 3000 | et 2009 «201020112012, 2013—2014 5 7000 m= Non U.S. Spending $ 6000 CAGR 10.5 $ 5000 Source: Pa Media
Slide 7: Market Snapshot
Market Snapshot Traditional Media is Down While DOOH is Growing Strong Global All Media Ad Spend Global DOOH Ad Spend $445.6 $858 $4958 $758 $4258 $708 $4158 $6.58 $4050 $000 2008 2009 2010 2008 2009 2010 Source Data: Carat/Aegis Media, October 12009 Source Data: PQ Media, 2009
Slide 8: DOOH Industry Highlights
DOOH Industry Highlights Major Media and Technology Companies Have Entered the Space: * Technology Relationships: Samsung, Cisco, Kodak, NCR * Agency Relationships: Omnicom, WPP, Comcast, Accenture * Developing Sales Channel Partnerships
Slide 9: Industry Timing
Industry Timing * rVue and Digital Out of Home advertising has been in the news regularly + A Wall Street Journal report about SETA Ser oe Digital Out of Home was featured on OQ = April 9, 2010. + An industry white paper was posted in = March 2010 by desilva-phillips, LLC = projecting a bright futur
Slide 10: Industry Activity
Industry Activity MARKETING, INFORMATION & DIGITAL MEDIA INDUSTRIES + Right Media purchased seeing bllionTotls(siniillonsy by Yahoo for $680 Warten) [bipa Million 4/07 ifomaton Too | [Sate | [tavernas * Google acquires Invite Media, a DSP, for Auvertsing $70+MM 4/10 * Eight venture backed technology
Slide 11: Company Overview and Strategy
[ne Company Overview and Strategy
Slide 12: Industry Challenge
Industry Challenge Purchasing DOOH represents a serious challenge to media buyers. There are more than 2,100 outdoor advertising companies in the U.S., but just three firms, Lamar, Clear Channel and CBS Outdoor, earn 85% of traditional billboard revenue. The remaining 15 percent of the market is hig
Slide 13: Our Challenge: Efficient Digital Media Placement
Our Challenge: Efficient Digital Media Placement PLACING A CAMPAIGN
Slide 14: How We Solved the Problem
How We Solved the Problem Suppliers Interface & he a Google A
Slide 15: Our Strategy
Our Strate
Slide 16: We Represent Over 20% of the Industry Inventory
We Represent Over 20% of the Industry Inventory Today 50+ Networks Representing 180,000+ Screens Hi ATA-aDs, o> — AnD Broadsign => tee Ternarenl @ emeve
Slide 17: The Media Planner
The Media Planner Five easy steps to create a cross channel media plan Logino ue and cick on Cresta Media lan Erter Camgsign lvomaton Select artes 2 checes E =" 0. o-—0. a = en, Zp 23318-25 Mles Too DAs
Slide 18: The Media Planner Allows for Efficient Cross Channel Buying
The Media Planner Allows for Efficient Cross Channel Buying and Geo Targeting set eras Target Venues ave , iz ® o- 0-0. o-—0—0— 0. 00.000. pa = =| rw wy iad ss a bh ES i we ae = 22 2 Ome Est Indvcua Offers — 0-00-00 ceseect reste Meca ian
Slide 19: Media Plan and Consolidated Insertion Order
MEDIA PLAN AND CONSOLIDATED INSERTION ORDER FOR REVIEW AND APPROVAL
Slide 20: Media Plans Can Now Be Completely Executed in rVue
Media Plans Can Now Be Completely Executed in rVue One Stop Planning and Buying Agency and Network Profiles are Created and Managed Social Networking Robust Software Suite A Robust and integrated API
Slide 21: Competitive Advantage: DSP vs. Traditional Models
Competitive Advantage: DSP vs. Traditional Models + The DSP model builds on the benefits of an ad exchange network by providing a predictive process. + rVue is the first and only DSP for DOOH today. + Complete transparency through total exposure of pricing and fees, dedicated exchange seats, and dir
Slide 22: Predictable Revenue Model
Predictable Revenue Model + We charge a transaction fee of 4% + The 50+ networks in rVue today currently generating approximately $250 Million of annual revenue + If we sold all the inventory in rVue, it would total approximately $1 Billion + This represents 25% of the participating networks invento
Slide 23: International Expansion Opportunities
International Expansion Opportunities + rVue has licensed its network software suite to Levoip Corporation who partnered with the Italian post office operator, Poste.com, to deploy a 50,000+ screen private DOOH network throughout Italy + Deployment commenced in October 2009 + The largest DOOH networ
Slide 24: Proven Entrepreneurial Team
Proven Entrepreneurial Team Jason Kates, CEO, Director A Digital Out-of-Home powerhouse and pioneer, Jason M. Kates has been paving new ground in the DOOH industry for over 16 years. Kates is the Founder, Chief Executive Officer, and visionary behind rVue, Inc., an advertising technology company off
Slide 25: Management, cont.
Management, cont. David Loppert Chief Financial Officer David Loppert was formerly a Director, Executive Vice President and Chief Financial Officer of Surgical Outcome ‘Support, Palm Beach Gardens, FL. Previously, he was a Vice President and Director of QSGI Inc. (OTCBB: QSGI) in Hightstown, NJ wher
Slide 26: Management, cont.
Management, cont. Robert “Bob” Chimbel, Director For the past ten years Bob Chimbel has held several high-level executive positions for Omnicom Group, Inc. Since January 2008, Chimbel has served as CEO of The Component Group, a consortium marketing communications companies he created which consists
Slide 27: Management, cont.
Management, cont. Richard J. Sullivan, Director, Non Executive Chairman & Advisor Richard J. Sullivan is a true entrepreneur. His first participation in founding a technology company yielded a purchase to French conglomerate Schlumberger for the highest price paid to that date for an OTC stock - $76
Slide 28: Development Strategy
Development Strategy * Financing Goal: Raise $1.0M * rVue has completed a Reverse Merger + First Round of PIPE * Raise to fund company operations for 12 months * Complete development of rvue * Fund sales effort to attract national advertising agencies * Partner with local sales force organization
Slide 29: Market Opportunity & Potential Revenue
Market Opportunity & Potential Revenue 1M screens, growing rVue screen goals at 13% CAGR over 2010 — 200,000 = 20% next 5 years 2011 - 300,000 = 27% 2012 — 400,000 = 35% 2013 — 500,000 = 39% Total Worldwide 2014 - 600,000 = 42% DOOH Ad Revenue Potential rvue Revenue (Source — PQ Media) 2010-$ 584,63
Slide 30: Cash Flow Forecast
Cash Flow Forecast arto 210 310 osr10 Total Actual Actual Proj Proj Revenue! ‘Advertsing s - 8 8 - 3 s ; Licensing 20.480 28840 42260 119,600, Programming & production e260 54315 75000 © 220865 Naswork management 30426 35,025 35025 148.200 (Gross revenue 743,165 149,880 753,165 604.365 Costs and exp
Slide 31: Cap Table
Cap Table Name ‘Argo Digital Solutons, Ine Bridge Note Conversions rst Closing PPM Investors ‘Second Closing PPM Investors Company Shareholders (1) Investor Relations Totat 2010 Equityincentie Plan Total Fully Diluted ‘As af May 15, 2010 (First PPM Closing) Second PPM Closing ‘Amount Shares Percent
Slide 32: Get Started - rvue.com
Got Startod « rvue.com o Vue, Holdings ne. - 100 NE 3rd Ave — Suite 200 - Fort Lauderdale - FL 33810 - PWue.com - on 80s7