Better Collective A/S · OMXCOP:BETCO_DKK
Better Collective A/S — Merger or Acquisition (May 2021)
26 slides from Better Collective A/S's merger presentation, May 2021
Slide 1: Investor presentation: Acquisition of Action Network
Investor presentation Acquisition of Action Network May 2021
Slide 2: Forward looking statement
Forward looking statement This presentation contains certain forward-looking statements and opinions. Forward-looking statements are statements that do not relate to historical facts and events and such statements and opinions pertaining to the future that, for example, contain wording such as “beli
Slide 3: Agenda
Agenda 01 Introduction 02 Better Collective US 03 Action Network Jesper Søgaard Flemming Pedersen 04 Transaction Rationale Co-founder & CEO CFO 05 Q&A Marc Pedersen Patrick Keane CEO US CEO Action Network 3
Slide 4: Welcome to Action Network!
Welcome to Action Network! Better Collective acquires leading US sports betting media, Action Network, for 240 USDm ✓ ✓ ✓ ✓ ✓ Largest Significant Independency Capture US Best-in-breed acquisition to investment and market growth technology date into BC US transparency 4
Slide 5: Who we are
Who we are Better Collective is a leading sports betting media group within the iGaming industry Offices EUROPE USA 2004 600+ Copenhagen, HQ Krakow Lodz Paris Stockholm Stoke-on-trent Fort Lauderdale Nashville Founded Employees London Thessaloniki NiŠ Vienna 2018 >49% Responsible Gambling & Sustaina
Slide 6: Our sports betting media brands
Our sports betting media brands International brands Regional brands Global US ROW 40+ mio 15+ mio 10+ mio Monthly visits Monthly visits Monthly visits 6
Slide 7: Action perfectly fits group strategy
Action perfectly fits group strategy Action perfectly fits the focus areas of Better Collective’s group strategy 7
Slide 8: Transaction terms and updated financial guidance
Transaction terms and updated financial guidance Transaction $240 million for 100% of the share capital in Action Network Consideration Financing BC’s committed debt facilities with Nordea Bank and Better Collective shares Conditions to Customary regulatory approvals. Completion expected in Q2 2021 c
Slide 9: Better Collective US
Better Collective US
Slide 10: Positioned to fully capitalise massive US growth
Positioned to fully capitalise massive US growth State and - YoY growth of ~50% through 2025 for online sports betting national presence with multiple assets - Three significant acquisitions Positioned to capitalise on US - BC US proven track record growth - Numerous growth avenues in the pipeline -
Slide 11: Massive US market potential - especially within Sports Betting
Massive US market potential - especially within Sports Betting Market size forecast - Online Sports and Casino / iGaming (USDbn) 10 13 22 24 25 25 # of states 14 26% CAGR 40 50% CAGR Source: Vixio / Goldman Sachs 11
Slide 12: Unparalleled US foothold
Unparalleled US foothold Increase revenue to 100 USDm revenue by 2022 - with Action on board ◆ Market leading site for +20 ◆ US Leading Daily Fantasy ◆ Highly engaged US ◆ Rapidly growing years Sports site sports bettors brands ◆ Subscriptions and sales of ◆ Strong sports betting ◆ Appeals to both s
Slide 13: Action complements BC US' existing strategy and products
Action complements BC US’ existing strategy and products Appeal to wider Product Intensive sports Increased focus Subscription Audience Independency US sports leadership coverage on broadcasting model growth universe 1 2 3 4 5 6 7 Action envisioned to be acquired as a stand-alone brand with signific
Slide 14: Action Network
Action Network
Slide 15: The premier content and product destination for U.S. sports bettors
The premier content and product destination for U.S. sports bettors CONTENT TECH Award-winning Market-leading content mobile app AUDIENCE Most qualified and highest-intent sports bettors in the U.S. “Reams of data and information” “A must-have subscription for sports bettors” “Wall-to-wall betting co
Slide 16: Pioneering the quickly growing US market
Pioneering the quickly growing US market approaching 40 +60% ~100% 14 Revenue Growth 19-20 million YTD February 2021 Audience Growth Operator Partnerships Expected 2021 Revenues 130m 3.6m* 35* 1.5m Avg Monthly Picks Tracked by Avg Monthly Betting-focused Users Since CRM Database 400,000 Pick Tracker
Slide 17: Award-winning, immersive, original media content
1 Award-winning, immersive, original media content 30+ members of the content team—alumni of ESPN, CBS, CNBC, Golf Channel, MLB and NBA—covering every sport offered in legal markets 50+ Nearly 10,000 betting-focused Pieces of content stories in 2020 a day 500M impressions across social media handles
Slide 18: Leading and highly engaging betting products
2 Leading and highly engaging betting products In-game win probability and live & historical bet tracking Real-time odds Sharp signals for across all sports ticket % and money % 18
Slide 19: Subscription serving as the premier sports betting resource
3 Subscription serving as the premier sports betting resource Betting DFS Action PRO Action Labs Fantasy Labs Expert Insights Professional Grade Tools for the Avid & Premium Tools Betting Terminal DFS Player • PRO Report • Insider • Lineup Optimizer • PRO Projection • Markets • Projection Models • P
Slide 20: Mission critical to online gaming operators
4 Mission critical to online gaming operators Possible Site Traffic Affiliate Marketing Platform Action Network Direct Organic B2C Online Gaming Operators E-mail Cross-Sell Subscribers Other 20
Slide 21: Transaction rationale
Transaction rationale
Slide 22: Action is a highly attractive acquisition for BC
Action is a highly attractive acquisition for BC 1 US sports betting - attractive growth prospects 2 Action’s attractive talent and influencer pool 3 Engaged audience Action will become highly vital component of BC’s US strategy 4 Action’s affiliate business is nascent 5 Build on Action’s commercial p
Slide 23: Combined, Action and Better Collective will become the US powerhouse within sports betting
Combined, Action and Better Collective will become the US powerhouse within sports betting ✓ ✓ ✓ ✓ ✓ Top of ‘Live from… Catering to all Brand value via Users in control customer’s mind everywhere’ types of bettors influencers 23
Slide 24: Pioneering the rapidly growing US market
Pioneering the rapidly growing US market ✓ Fully capitalise attractive US market growth prospects ✓ The timing is Strengthen BC US’ leading position now... Leading position within a liation in the US and ✓ strong foundation to Sports betting exhibits superior growth fully capitalise the attractive U
Slide 25: Q&A
Q&A @ |
Slide 26: Thank you
THANK YOU