Obigo, Inc. · KRX:352910
Obigo — Teleca — Investor Day (September 2003)
47 slides from Obigo's investor day presentation, Sep 24, 2003
Slide 1: Your Connectivity Partner
releca Your Connectivity Partner
Slide 2: Contents
Contents Teleca’s PC Connectivity Vision, Definition & History Our Understanding of the Market Teleca’s Product & Services Teleca’s Strategy, Business Model & Financials Teleca’s Position on the Market Demo
Slide 3: Contents
Contents Teleca’s PC Connectivity Vision, Definition & History Our Our Understanding Understanding of of the the Market Market Teleca’s Teleca’s Product Product & & Services Services Teleca’s Teleca’s Strategy Strategy,, Business Business Model Model & & Financials Financials Teleca’s Teleca’s Posit
Slide 4: Our Vision
Our Vision ”The Leading Provider of Connectivity Solutions” Leading in terms of global leadership in expertise and market share ”Our Mission is to Connect Devices Devices by our definition have data communication capabilities – wireless or by wire. Our role is to get them connected, synchronized and
Slide 5: What is Connectivity?
What is Connectivity? Our Definition of the Market: We percieve your mobile phone as an universal remote control – to leverage the full power of all your devices… Our customers value: – the benefits of expanding their reach into all devices and services that their users use to manage their informati
Slide 6: Our Focus…
Our Focus… Application Application
Slide 7: PC Connectivity User Benefits
PC Connectivity User Benefits A natural extension to the Device For business... ¾ Work from anywhere, at any time, on any device ¾ Re-use your usual contact register and calendar functionality ¾ Use your phone to read and answer your emails ¾ Keep your task lists up to date For convenience and easy-
Slide 8: Crossing the Chasm Now?
Crossing the Chasm Now? Mobility Definition Move from proprietary to industry standard based – Use your phone as a Modem systems – Use of PIMs in mobile – SyncML DS/DM phones – AT commands vesus – … OBEX Ea Ea La In La no te gg r r ly ly va ar M M Ad aj ds t aj or op or or s ity te ity rs Source: Cr
Slide 9: Teleca Entrance into the PC Connectivity Business
Teleca Entrance into the PC Connectivity Business Sony Ericsson Outsourcing to Teleca in September 2001 Cornerstones in Outsourcing Agreement: A complete PC-Connectivity Organisation is Outsourced – Staff, IPR:s, PC-lab Total responsibility for PC-Connectivity for all Sony Ericsson phones – Developm
Slide 10: Contents
Contents Teleca’s Teleca’s PC PC Connectivity Connectivity Vision Vision,, Definition Definition & & History History Our Understanding of the Market Teleca’s Teleca’s Product Product & & Services Services Teleca’s Teleca’s Strategy Strategy,, Business Business Model Model & & Financials Financials T
Slide 11: Our Understanding of the Market
Our Understanding of the Market Battle between a Companies with Device Centric Approach or Service Centric Approach – Who will be the Market Maker for PC Connectivity? • Who will the user trust? • Who can bring bring compelling values to others participating in the ecosystems? – Application Communit
Slide 12: Needs…
Needs… Mobile device OEMs concentrate on core skills… – Handset design – form and functionality – Marketing / Branding …whilst outsourcing non-core software development and integration skills – PC Connectivity is considered as ’non-core’ • Partner to Take on Full Responsibility – ODMs will look to c
Slide 13: Market Drivers for PC Connectivity
Market Drivers for PC Connectivity Camera Phones & Digital Cameras ¾ Need for Utilities for Uploading/ – Strong push from Operators to Downloading and Manage Content use MMS ¾ Need to Back Up & Restore – Mid-range phones during 2003 ¾ Need utility to Install Applications Mobile Multimedia & Video ¾
Slide 14: Who are the Customers?
Who are the Customers? Mobile Device Manufactures / ”OEMs” Mobile Platform Providers – (i.e, TI Riviera, Philips Sysol, Infineon/Comneon APOXI, Qualcomm, EMP, Wavecom…) Operators PCMCIA Providers
Slide 15: Wireless PC Cards
Wireless PC Cards Company Product Operator Geographic Focus Sierra Wireless AirCard 555 Verizon Wireless North America AirCard 550 Sprint PCS North America AirCard 750 Vodafone, North America / Europe /Asia Through StarHub, Guangdong Iscreate Nokia D211 Worldwide SonyEricsson GC75 Worldwide AirPrime
Slide 16: Contents
Contents Teleca’s Teleca’s PC PC Connectivity Connectivity Vision Vision,, Definition Definition & & History History Our Our Understanding Understanding of of the the Market Market Teleca’s Product & Services Teleca’s Teleca’s Strategy Strategy,, Business Business Model Model & & Financials Financia
Slide 17: Teleca PC Connectivity Offering
Teleca PC Connectivity Offering PC Connectivity Product Suite PC Connectivity Services • Synchronisation • Unique Connectivity Competence • Device Management • Unique Mobile Device Integration Competence • Messaging • One of the Worlds largest Symbian Competence Center • Personalization • Series 60
Slide 18: Teleca´s Products
Teleca´s Products PC Connectivity Product Suite PC Connectivity Services • Synchronisation • Unique Connectivity Competence • Device Management • Unique Mobile Device Integration Competence • Messaging • One of the Worlds largest Symbian Competence Center • Personalization • Series 60 Competence Cen
Slide 19: PC Connectivity Suite
PC Connectivity Suite Synchronisation ¾ Teleca SyncML Client ¾ Teleca SyncML Desktop Server Device Management ¾ Teleca Mobile Networking Wizard Product Licensing ¾ Teleca File Manger ¾ Teleca BackUp & Restore Messaging ¾ Teleca MMS Composer ¾ Teleca Phone Book and SMS Manager ¾ Teleca SMS Manager fo
Slide 20: SyncML Synchronisation Area
SyncML Synchronisation Area SyncML Client Infrared – SyncML 1.1 Certified and Tested for Interoperability with Cable Bluetooth SyncML- Compliant Servers – Designed to fit into Obigo™ Framework SyncML Desktop Server – Full PIM Support – Full Windows OS Support – Localisation Chinese (Simplified, Trad
Slide 21: Device Management Area
Device Management Area Local Device Management PC-Software Tools: ¾ Mobile Networking Wizard ¾ File Manager ¾ Back-Up/Restore Remote Device Management PC-Software Tool: ¾ Remote Configuration Utility Complete solution for Device Management using existing standards SyncML Device Management is the glo
Slide 22: Messaging Area
Messaging Area MMS Composer – Preview Player – MMS Manager for Outlook Plug-In Send MMS from PC using Mobile Device as Modem over GPRS – Do not Require MMS support in Mobile Device Phone Book and SMS Manager SMS Manager for Outlook Plug-In
Slide 23: Personalisation Area
Personalisation Area Sound Composer – Tool to Compose Personalised Sound Files on the PC Image Editor – Easy to use editor to edit and download personalised images to the mobile phone
Slide 24: Connectivity Client
Connectivity Area Application Local connection facilitated Connectivity Client Mobile Phone Monitor Terminal Applications PC Software Applications Calendar Mobile Networking Wizard Image viewer Mobile Phone Monitor File Manger Connectivity Client Phone Book Backup & Restore SMS Application MMS Compo
Slide 25: Teleca’s Services
Teleca’s Services PC Connectivity Product Suite PC Connectivity Services • Synchronisation • Unique Connectivity Competence • Device Management • Unique Mobile Device Integration Competence • Messaging • One of the Worlds largest Symbian Competence Center • Personalization • Nokia Serie 60 Competenc
Slide 26: PC Connectivity Services
PC Connectivity Services Development ¾ Adding new functionality on PC and Device Side Development Integration ¾ 3rd Party Application Integration with Internal API Customisation Localisation Integration ¾ Adaptation and Modification to Target Device Customization Testing ¾ Close co-operation with cu
Slide 27: Contents
Contents Teleca’s Teleca’s PC PC Connectivity Connectivity Vision Vision,, Definition Definition & & History History Our Our Understanding Understanding of of the the Market Market Teleca’s Teleca’s Product Product & & Services Services Teleca’s Strategy, Business Model & Financials Teleca’s Teleca’
Slide 28: Market Strategy
Market Strategy Ericsson Mobile Platform
Slide 29: Teleca PC Connectivity Strategy
Teleca PC Connectivity Strategy Leverage on Obigo™ existing Customer Base Leverage on established Partnerships with Mobile Platform Providers Leverage on our ”First Mover Advantage” Build on Partnerships with Symbian, UIQ and Series 60 Build on Outsourcing Capabilities Establish Stronger Relationshi
Slide 30: Priority Segments
Priority Segments Functionality Based on TI Riviera, Infineon APOXI, Philips SySol, EMP, Qualcomm Chipset etc Based on Symbian OS (Series 60, UIQ) Open Platforms Embedded Platforms Price Low – end Mid – end High – end
Slide 31: Pricing Models
Pricing Models Royalty / License Fee Model – Up-front – Royalty per produced unit • Guarantee Royalty Payments – NRE Set-Up Fee and/or Time & Material • Customisation, Integration and Quality Assurance • Support and Maintenance Lump Sum Model – Up-front – A yearly lump sum fee with unlimited duplica
Slide 32: Generic Business Model
Generic Business Model 6. Remuneration Mobile Device 2. Integration Cost Platform Provider 1. Developer License and Support Agreement for application integrated on Platform 3. Reference design on Platform Mobile Device 5. Up-front Fee, Royalty, Support OEMs 4. Software License & Support Agreement
Slide 33: PC Connectivity Product Suite: License Revenue Breakdown 2003
PC Connectivity Product Suite License Revenue Breakdown 2003 ‘Likely’ revenue: ‘Projected’ revenue: Revenue to be generated Revenue to be realised from discussions already by successful sales underway 2003 Rev's 2003 Prospects 2003 Suspects 2003 Leads TBD Total Projected Generated from 2003 Revenue
Slide 34: PC Connectivity Product Suite: Development Cost Capitalisation 2003
PC Connectivity Product Suite Development Cost Capitalisation Breakdown 2003 2003 Q1 2003 Q2 2003 Q3 Prognosis 2003 Q4 Prognosis Total Projected 2003 License Revenue
Slide 35: PC Connectivity Business: Revenue Distribution 2003
PC Connectivity Business Revenue Distribution 2003 Product Revenue Service Revenue
Slide 36: Contents
Contents Teleca’s Teleca’s PC PC Connectivity Connectivity Vision Vision,, Definition Definition & & History History Our Our Understanding Understanding of of the the Market Market Teleca’s Teleca’s Product Product & & Services Services Teleca’s Teleca’s Strategy Strategy,, Business Business Model M
Slide 37: PC Connectivity Benefits
PC Connectivity Benefits OBEX Support (Server + Client) Full support for local connectivity Mobile Phone Monitor: Intelligence between PC and Device Differentiate – Just add More Support and maintenance A world class service organisation Designed to fit into Obigo™ Framework
Slide 38: Our Customer Benefits
Our Customer Benefits We shorten Time To Market & decrease Risk! We provide Differentiation! We increase Product Quality and Performance! We liberate our customers from the Risk and Cost to Build their own Organisation! We have a global reach and presence!
Slide 39: Our Key Differentiators
Our Key Differentiators Strong Experience on Device Side and PC Side – Ability to provide end-to-end solution • Synchronisation • Local Communications Methods (OBEX, HTTP, USB, IrDa, Bluetooth) – PC and Device Application Development and Integration – Quality Assurance – Localisation One Stop Shop –
Slide 40: Our Main Competitors
Our Main Competitors Company Product Customers Others TrueSync ® Motorola Patent holder Intellisync 30th of March: Starfish Synchrologic 15th of September: Synchrologic XTNDConnect Sony Ericsson Strong Enterprise Sync Server PC R300, T39, T60 Strong in PDA segment Series $59.95/$19.95 Time IS Deskto
Slide 41: Our Main Competitors
Our Main Competitors Company Product Customers Others SmartCom SFR Wireless Internet Access, SMS, Bouygues Telecom Phonebook Management 49 Euro ex.VAT Sagem Pocket PC, Mac, Palm Alice Connect Vodafone Group Integration of 3rd party KPN Group applications (MMS, SMS, Data T Mobile Group Synchronisatio
Slide 42: Competitors’ Competitive Edge & Weaknesses
Competitors’ Competitive Edge & Weaknesses Established (products & channels) Patent holders Operator Focus End-User Business Models – No Royalty Drain! Limited Edition & Refund Model – Long Pay-Back!
Slide 43: Our Position Today
Our Position Today Example Phone models using Teleca PC Connectivity Software SonyEricsson T610 Alcatel One Touch SonyEricsson 535 / 735 T68 SonyEricsson SonyEricsson T230 T300 SonyEricsson SonyEricsson SonyEricsson SonyEricsson Z1010 P800 T310 Z600
Slide 44: Our Position Today
Our Position Today We have successfully won customers outside Sony Ericsson! Top 5 Mobile Phone ”Manufactures”/OEMs – Three License Agreements ODMs: Symbian OS/UIQ based device under development Vodafone Live! : Compliant device under development WCDMA phone platform project under development Sync I
Slide 45: Our Position Today
Our Position Today Our Customer Leverage on Our PC Connectivity and Symbian Expertise! Recent Series 60 PC Connectivity development projects – Localisation of Series 60 Connectivity software to provide Chinese language support – Specification, design and implementation of Symbian Connect based PC Co
Slide 46: Opportunities & Risks
Opportunities & Risks PC Connectivity Increase in Importance – Convergence with Mobile Applications & PC Applications – Operators want to extend their reach to the PC • Service Mobility & End-to-End Customer Proposition • 3G Networks Substitutes Fixed Networks • New Business Models Patents… PC Conne
Slide 47: Contents
Contents Teleca’s Teleca’s PC PC Connectivity Connectivity Vision Vision,, Definition Definition & & History History Our Our Understanding Understanding of of the the Market Market Teleca’s Teleca’s Product Product & & Services Services Teleca’s Teleca’s Strategy Strategy,, Business Business Model M