Qualcomm Incorporated · NASDAQ:QCOM
Qualcomm — Investor Presentation (2021)
9 slides from Qualcomm's investor presentation, 2021
Slide 1: The State of Sound report 2021
The State of Sound report 2021 A global analysis of audio consumer behaviors and desires
Slide 2: 2021 State of Sound Research
2021 State of Sound Research Sample size: conducted: Geographies: Demographic: 1,000 per country May 2021 United States, United Kingdom, Germany, China , India, and Japan Smartphone users aged 18-64 years Source: Qualcomm State of Sound report 2021. All percentages, consumer behaviors and attitudes
Slide 3: Sound is more important than ever
Sound is 53% 57% more Globally Globally important Became more reliant on Will continue to use devices more frequently than ever audio devices after the pandemic ends US 62% US 67% Around the world, majority became UK 50% UK 54% permanently more dependent Germany 36% Germany 42% on their audio device
Slide 4: Sound quality and battery life still most fundamental consumer requirements
Sound quality 1 Sound quality and battery life still most 2 Battery life fundamental 3 Price consumer 4 Comfort in the ear requirements 5 Ease of use True wireless earbud 6 Voice call audio quality purchase drivers Global average 7 Active noise cancellation Compatibility with 8 smartphone Source: Qu
Slide 5: Use is increasing across virtually all activities
Use is True wireless earbud use increasing Music listening 2021 2020 69% 75% across 52% virtually all Voice calls 44% activities Video calls 36% 50% Watching TV/ 45% movies/videos 41% Gaming 42% (net PC, Mobile Console) 37% Listening to audio 38% books/podcast 33% Noise 36% cancellation 28% Fitness
Slide 6: Awareness of sound quality differentiation is growing
High resolution audio CD-quality audio Awareness (24-bit, 96kHz) US 46% Lossless audio US 6% (16-bit, 44.1kHz) US 7% of sound UK 34% UK 7% UK 6% quality Germany 28% Germany 23% Germany 9% differentiation Japan China 16% 36% Japan China 9% 35% Japan China 8% 11% is growing India 62% India 9% India 8%
Slide 7: Mobile gaming popularity continues to expand
Mobile gaming 68% smartphone game more popularity continues than 2X per week, and 46% game every day to expand 51% interested in devices with voice backchannel to talk to teammates Consumers using true wireless earbuds when gaming 36% reported experiencing issues with audio Mobile Console latency/de
Slide 8: Shift to remote and hybrid working
Shift to Work remotely and do not remote 59% expect to return and hybrid US 48% working UK 40% Using wireless earbuds or headphones for voice/video calls helps work from home Connected audio Germany 25% devices can play a major role Japan 22% in facilitating voice and video China 42% call quality 54
Slide 9: Thank you
Thank you Follow us on: For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog Nothing in these materials is an offer to sell any of the References in this presentation to “Qualcomm” may mean Qualcomm components or devices referenced herein. Incorporated, Qualcomm Technologies,