Maximus, Inc. · NYSE:MMS
Maximus — Communications Tune Up Webinar Series (July 2014)
47 slides from Maximus's conference presentation, Jul 11, 2014
Slide 1: Getting the Message Out: Planning and Implementing Public Health Campaigns
Getting the Message Out: Planning and Implementing Public Health Campaigns Communications Tune Up Webinar Series Stacie Hogan and Heather Manning MAXIMUS Center for Health Literacy July 11, 2014 1
Slide 2: What is a campaign?
What is a Promoting information campaign? or services 2
Slide 3: Public relations and Digital media
Public relations Digital media 3
Slide 4: MAXIMUS Center for Health Literacy
MAXIMUS Center for Health Literacy 4
Slide 5: Public relations and Digital media
Public relations Digital media 5
Slide 6: Community outreach, Public relations, Digital media
Community outreach Public relations Digital media 6
Slide 7: Why do a campaign?
Get your message out and Why do a help people do something campaign? Meet program goals 7
Slide 8: Our approach
Our approach 6 Steps to Effective Campaigns 8
Slide 9: Our approach: Steps to Effective Campaigns
STEP 1 Understand the problem STEP 2 Create a strategy STEP 3 Develop communications Our approach STEP 4 Test, test, test STEP 5 Implement your plan STEP 6 Evaluate your success 9
Slide 10: The Problem
STEP 1 Problem Audience Behavior The Problem 10
Slide 11: Step 1: Heart disease and high blood pressure example
Heart Disease High blood pressure High blood pressure in women over 65 MAXIMUS Center for Health Literacy
Slide 12: Problem
STEP 1 Look 360 Problem Use existing data Talk to your audience 12
Slide 13: Step 1: Hepatitis C testing example
Learn more. "Get tested, Hf you have ever injected drugs, you may be infected with hepatitis C. ‘Madical care can help prevent serious liver damage To get tested. contact a health care provider or focal clinic For more information, call MAXIMUS Center for Health Literacy
Slide 14: Strategy
STEP 2 Our campaign, aimed at 18-30 year olds in By 2015, health insurance enrollment Target audience in Smith County, offers health insurance to Strategy 18-30 year olds would increase by 5% as Positioning ensure people are able to go after their Goals and objectives measured by your program. dream
Slide 15: Step 2: Health insurance campaign example
Many kinds of families qualify for free or low cost health insurance. Does yours? alth wave ee HEALTHWAVE APPLICATION, atts ane popu Yas dag ech sabre Ht MAXIMUS Center for Health Literacy “1 do everything 1 can to help my fori. Whee | learned my grandchild qualified for free or bow cost health insu
Slide 16: Solution criteria
Solution criteria —”n Tz = ae Ee rey) ee ae sacm=n” THshe sa < s+ MAXIMUS Center for Health Literacy
Slide 17: The 4 P's
STEP 2 6 The 4 P’s Product Price Target Policy Audience Partnership Place Promotion 17
Slide 18: Step 2: Health for Her
Health for Her Physical Exams Blood Pressure Checks Health Education & Counseling Health for Her Referrals to Specialized Care wen in Deut Pit Ov! Breast Exams Birth Control STD & HIV/AIDS Tests Mom, we want you Pregnancy Tests around for a long time. seen the tar lately Health for Her provides high
Slide 19: Development
STEP 3 Messages Development Messenger Creative concept 19
Slide 20: Keep your children safe from falls
STEP 3 Keep your children safe from falls 20
Slide 21: Communication Channels
STEP 3 Communication Channels § Paid and unpaid media § Public relations and special events § Printed materials § Promos § Social and digital media 21
Slide 22: Step 3: Handwashing materials
Massachusetts’ © aT 1] English e Espanol ° Portugués health is in YOUR HANDS. HANDWASHING is the best way to prevent the spread of infection. Important handwashing reminders for foodhandlers. MAXIMUS Center for Health Literacy
Slide 23: Step 3
MAXIMUS Center for Health Literacy
Slide 24: Step 3: Our House, Our Health
Our House, Our Health Seven Steps to a Healthy House! 15 minutes + 2009 MAXIMUS Center for Health Literacy
Slide 25: Step 3: Outdoor game campaign
>» OFFICIAL RULES > EVENTS > FAQ » ABOUT THE GAME > LINKS » REGISTER » ARCHIVES rock climb, fish, hike, bike, kayak, and win great prizes! The game begins on Sunday, May 23rd at Lincoln Woods State Park and continues all summer long. Save the Dates! Check the full 2010 schedule of event: Registratio
Slide 26: Development Process
STEP 3 Development Process 26
Slide 27: New foods, healthier choices
STEP 3 New foods healthier choices. 27
Slide 28: Change is coming
Coming Soon to WIC: New Foods, Healthier Choices Food Variety: What's New? MAXIMUS Center for Health Literacy
Slide 29: Media
New Foods, @ = Healthier Choices ao Many RI fa milies ( What about yours? MAXIMUS Center for Health Literacy
Slide 30: Testing
STEP 4 Audience Testing Timing Methods 30
Slide 31: Assessment Criteria
STEP 4 Assessment Criteria 31
Slide 32: Step 4: Immunization message test
Immunization is a proud badge of honor y 1908e to give to your child. Simple ft. And when they're protected, they're good, They're good to go out into the world and Play with friends. Have adventures Experience Are vacci’ safe?
Slide 33: Step 4: Immunization message test
50 years ago, children die fr Today, you sha Immunization means protection. And when children are protected, they're good. They're good to go out into the world and just be kids. Play with friends. Have adventures. Experience life the way only kids can. baby from by getting all of her vaccinations.
Slide 34: Implementation
STEP 5 Logistics Implementation Partners Monitoring 34
Slide 35: Evaluation
STEP 6 Show success Evaluation Make improvements Meet grant requirements 35
Slide 36: Evaluation
Process Short term outcomes Evaluation Intermediate outcomes Long term impacts MAXIMUS Center for Health Literacy
Slide 37: The Approach in Action
The Approach in Action A Childhood Immunization Campaign 37
Slide 38: Problem
STEP 1 Problem Delaying or Parents of skipping young children vaccinations Safety & Necessity Concerns 38
Slide 39: Strategy
STEP 2 Strategy Benefits Concerns Protection Safety Schedule Necessity Timing 39
Slide 40: Step 2
STEP 2 40
Slide 41: Development
Development KOHL'S VAX KIDS. Center for Health Litera
Slide 42: Step 3: Vaccines for Children
Vaccines for Children 0-9 months old Vaccines protect Experts agree Yaccne protic cen Therecommantad chase The ecarwnandad sched Intact aes cota wocomes scares bs base or protects mm. With the yost ot rmaarch and the mont cater Cron tors ove 16 rtd ga vcr re seer ‘este toy age twa Footing the * Oihr
Slide 43: Testing
Behind on your baby’s 9 immunizations? ; Behind on my immunizations? Protect me when | need Giving certain vaccines at certain times protects babies when they need it most. Talk to yc s.org/kot Vaccines work best to protect babies when given on schedule. I Center for Health Li
Slide 44: Implementation
Implementation KOHL'S VAX KIDS | PROMOTING CHILDHOOD IMMUNIZATIONS A Community Outreach Guide for Southern Maine admission Childhood immunizations keep our community safe. Kohl's Vax Kids invites your family to the ing Ges ion ca mg Bocce pe ag ca bo pe biltions of dollars, Yet, our counties have so
Slide 45: Evaluation
Evaluation Koh!'s Vax Kids Set CORN kohisvaxkids org KohI’s Vax Kids Set CORN Parent Survey 1 Mame you emo a but the Kobe Vax Kt cmpaige? Chace You ee No, Sonal aia ‘Newshtr or oxtemarty expiration (YMCA entoeaee wb et) Cer reuse owe 3 Wren ote you nnd your Beughts en “ (Choon ortyne seawer ' acca t
Slide 46: Audience perspective and Understanding
Audience Understanding Clear process, perspective and evaluation tips, and ideas I work with I don’t really people who do campaigns. I do campaigns. do campaigns. 46
Slide 47: Thank you!
Thank you! 47
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