Barry Callebaut AG · SIX:BARN
Barry Callebaut — Corporate Update (May 2010)
21 slides from Barry Callebaut's corporate update, May 27, 2010
Slide 1: Grand Opening of Barry Callebaut's new chocolate factory in Extrema, MG, Brazil
Grand Opening of Barry Callebaut s new chocolate factory in Extrema, MG, Brazil May 27, 2010 May 27, 2010 Press Conference in Extrema, MG, Brazil 1
Slide 2: Welcome to the world of Barry Callebaut
Welcome to the world of Barry Callebaut Agenda u Barry Callebaut at a glance u International growth strategy u Market potential of Brazil and Latin America u Barry Callebaut in Brazil u Questions & Answers May 27, 2010 Press Conference in Extrema, MG, Brazil 2
Slide 3: Barry Callebaut at a glance
Barry Callebaut at a glance Barry Callebaut FY 2008/09 Net revenue: CHF 4.9 bn / ~ BRL 7.9 bn u World leader in high-quality cocoa and chocolate products with over 1 million tonnes of products sold per year u Has been making chocolate for 160 years Consumer 11 % Cocoa 23 % Products 17% 15% u Global
Slide 4: Barry Callebaut's growth strategy
Barry Callebaut s growth strategy u Heart u Heart and and engine engine of of the the chocolate chocolate industry industry Vision u Chocolate u Chocolate expert expert and and business business partner partner of of choice choice u Number u Number one one chocolate chocolate company company Geograp
Slide 5: BC focuses on major food trends
Innovation: BC focuses on major food trends Health Experience u Organic u Origins u Polyphenols u Chili, honey u Anti-aging u High cocoa content u Memory u Heart and veins u Less sugar u Less fat and still natural u Mycryo Convenience u Food on-the-go u Snacking Ethics u Higher melting point u Corpo
Slide 6: Network of over 40 factories on 4 continents
Geographic expansion: Network of over 40 factories on 4 continents Netherlands Chekhov, Russia Sweden (September 2007) Stollwerck, Germany Luijckx (2004) (2002) (2003) Belgium Canada 1 UK Switzerland Robinson, U.S. Jacques, Belgium (2008) Morinaga, Osaka, Japan (2002) Nappa, U.S. Dijon, France (2007
Slide 7: Capturing the growth markets of South America
Geographic expansion: Capturing the growth markets of South America Robinson, IL (chocolate) American Canyon, CA (Chocolate) St. Hyacinthe, Canada (Cocoa, chocolate) St. Albans, VT (Chocolate) Pennsauken, NJ (Chocolate) Monterrey, Mexico Eddystone, PA (Chocolate) (Cocoa) opened in 2009 Ilheus, Bahia
Slide 8: Extrema enhances BC's strategic positioning
Extrema enhances BC s strategic positioning u Improved strategic positioning of Barry Callebaut in South America u Closer to the main consumption market (Sao Paulo) u Closer to the main national and international customers u Strong presence in the Food Service market in all the region u In Brazil, B
Slide 9: Chocolate consumption in Brazil and LATAM has a high growth potential
Chocolate consumption in Brazil and LATAM has a high growth potential Latin America expects an annual market growth of over 3% in the next 3 years and Brazil still has a big potential to increase consumption per capita. Global Chocolate Market Chocolate Confectionery Consumption per Head (kg) 11.7 9
Slide 10: Barry Callebaut Brazil: Full solution provider from bean to chocolate
Barry Callebaut Brazil: Full solution provider from bean to chocolate As a fully vertically integrated Cocoa and Chocolate company, BC Brazil can act as full solution provider within the South American Region and can offer its customers the full product portfolio of traceable cocoa, semi-finished pr
Slide 11: Chocolate - from the bean to the finished product
Chocolate - from the bean to the finished product May 27, 2010 Press Conference in Extrema, MG, Brazil 11
Slide 12: Trends and taste preferences in Brazil
Trends and taste preferences in Brazil u 2009: chocolate confectionery in Brazil increased 12% in value terms and 2% in volume u Global chocolate market declined by 2.6% in volume u Chocolate with toys were the most dynamic niche in 2009 with current value growth of over 25% u Brazilians like chocol
Slide 13: Purchasing cocoa through 7 buying stations
Cocoa: Purchasing cocoa through 7 buying stations u 6 Buying Stations in Bahia state u 1 Buying Station in Pará state (Altamira City). u 40% of the cocoa is directly bought from farmers. u 60% of cocoa is purchased from 400 small companies (middlemen). KM u BC Brazil is the only provider of traceabl
Slide 14: Organic cocoa project in Brazil
Empowering cocoa farmers: Organic cocoa project in Brazil u Certification program launched in 2001 to empower farmers and to support Brazilian cocoa industry u In 2009, 62 farmers were certified, producing 515 tonnes of organic cocoa u Status/Goal for 2009/10: u Certification in 2009 = 4,160 hectare
Slide 15: Cultural Farm project / Circle of Knowledge
Empowering children: Cultural Farm project / Circle of Knowledge u Aprender para crescer : Cultural Farm project in South Bahia (since 2006) aims at: u Improve of the fundamental education as well as the nutritional value of school-meals u Organic garden : the plantation of vegetables and fruits whi
Slide 16: Transforming cocoa into powder, butter, liquor
Semi-finished products: Transforming cocoa into powder, butter, liquor u Cocoa factory in Ilhéus/ Bahia with grinding capacity of 50,000 metric tons of cocoa per year u Produces powders, cocoa butter and cocoa liquor (including organic and special origin liquors) which are used as ingredients for ch
Slide 17: Chocolate made in Brazil our new factory
Better serving our customers: Chocolate made in Brazil our new factory u Located in Extrema, MG, at 110 km from São Paulo u In proximity to major food manufacturers u Construction of a greenfield factory u Total surface area: 34,000 sq meters u Production building area: 10,000 sq meters u Investment
Slide 18: Two target customer segments
Barry Callebaut in Brazil: Two target customer segments Industrial Customers ArtisanalFood Service Customers / Professional Customers Customer Segment Biscuits and bakery Hotels & Restaurants Products Ice cream (in-store) Bakeries & Pastries Chocolate confectionery Caterers Chocolate dairy Hospital
Slide 19: Strong sales growth expected over 3 years
Barry Callebaut in Brazil: Strong sales growth expected over 3 years u Strong growth for Barry Callebaut is Total chocolate sales Brazil (tonnes) expected in the next 3 years Domestic sales and exports u Product development 16,000 u Liquid & molded chocolate and compounds 13,000 u Local products, ad
Slide 20: A big step for Barry Callebaut
A big step for Barry Callebaut 1. Barry Callebaut to significantly grow sales in Brazil in 3 years 2. Brazil is BC s launching pad to expand across South America 3. Many thanks to our local partners, our international suppliers the Extrema administration and the Minas Gerais state government May 27,
Slide 21: Thank you for your attention.
Thank you for your attention. May 27, 2010 Press Conference in Extrema, MG, Brazil 21