SES SA FDR (Class A) · EURONEXT:SESG
SES SA FDR (Class A) — SES — Investor Day (May 2010)
34 slides from SES SA FDR (Class A)'s investor day presentation, May 2010
Slide 1: Investor Day 2010
Investor Day 2010 Ferdinand KAYSER President and CEO
Slide 2: Agenda
Agenda ASTRA Overview Recent Developments New Growth Opportunities German Analogue Transition HDTV 3D TV Services Update Summary SES proprietary information 2
Slide 3: ASTRA facts & figures
ASTRA facts & figures SES proprietary information 3
Slide 4: SES ASTRA – Facts and Figures
SES ASTRA – Facts and Figures The leading DTH satellite operator in Europe • long-term contractual relationships with many of the leading Pay-TV platforms and Free-TV operators • largest Free-To-Air channel neighbourhood • total ASTRA reach of 125 million homes • ideally positioned to further drive
Slide 5: SES ASTRA - Facts and Figures
SES ASTRA - Facts and Figures YE 2009 financials MEUR ASTRA Segment Infrastructure Services Revenue 992 836 195 (1) EBITDA 707 695 23.9 EBITDA margin 71.2% 83.1% 12.2% Backlog 4,606 (2) 4,189 417 Satellites 12 (1) Total transponders 318 (2) 7 Satellites Under Utilisation rate 85.6% (2) Construction
Slide 6: Substantial Market Reach
Substantial Market Reach Total satellite homes ASTRA satellite homes Every second TV home in Europe receives its signals from ASTRA Total ASTRA reach of 125 million homes Within its footprint, ASTRA is the leading European satellite system for direct-to-home reception • ASTRA reaches 73% of total sa
Slide 7: SES ASTRA Satellite Fleet Today
SES ASTRA Satellite Fleet Today (1) Five premium orbital positions Twelve satellites 306 marketable transponders(2) 85.6% utilisation ASTRA 3B launched on 21 May 2010 – to be brought into use in June Unassigned satellites ASTRA 1F (1) As of 31 December 2009 (2) Available transponders and utilisation
Slide 8: SES ASTRA Satellite Fleet in 2015
SES ASTRA Satellite Fleet in 2015 30%+ increase in marketable transponders Six premium orbital positions 12 satellites 401 marketable transponders Unassigned satellites ASTRA 1F ASTRA 2A ASTRA 2C Growth capacity added SES proprietary information 8
Slide 9: ASTRA fleet expansion
ASTRA fleet expansion # of commercially available 101 incremental transponders transponders (1) on new satellites 21 401 36 23 21 306 0 16 Position 31 Dec 2015 (17) (5) 2009 19.2°E 120 120 Net reduction of 6 transponders 28.2°E 56 72 on existing satellites 23.5°E 56 60 5.0°E 50 86 31.5°E 24 40 52.5°
Slide 10: New Growth Opportunities: Case Study Top TV (South Africa)
New Growth Opportunities Case Study : Top TV (South Africa) SES proprietary information 10
Slide 11: Top TV in SA : Facts
Top TV in SA : Facts New entrant in the Satellite Pay TV market in SA Commercial service of ODM (On Digital Media) SES subscribed ~10 MEUR of Equity (20% Shareholding) SA Government financed ~90 MEUR of Equity and Senior Debt Successful partnership with SA Government/local investors to develop local
Slide 12: Top TV in SA : Launch Success
Top TV in SA : Launch Success Bullet points in logo style Sold Out in 6 hours ! SES proprietary information 12
Slide 13: Top TV in SA : Strategy Execution
Top TV in SA : Strategy Execution Top TV is the first platform developing SES’ African DTH reach from 5°E (ASTRA 4A) Paves the way for follow-on satellites (e.g. ASTRA 4B*) Strategic fit of ASTRA’s satellite capacity with APS’ on-the-ground added value services Valuable end-to-end service to custome
Slide 14: German Analogue Transition
German Analogue Transition SES proprietary information 14
Slide 15: German analogue transition
German analogue transition At end 2007, 43 transponders carried analogue services As at 31 March 2010: • 37 transponders carry analogue services – 35 for German language markets – 2 for pan-European services • 30 transponders deliver digital services for the German market Expected impact of the tran
Slide 16: Analogue transition impact and timing
Analogue transition impact and timing Once the analogue capacity is entirely recontracted, the annual revenue reduction is not expected to be more than EUR 40 million 13 transponders are already resold or are in final negotiation, half of which for the German market Ten of these transponders to star
Slide 17: HDTV
HDTV SES proprietary information 17
Slide 18: HD is becoming mass market
HD is becoming mass market HD ready TV homes vs. HD viewing homes (in 000´s)(1) 225,000 Price points are dropping; HD-Ready 200,000 equipment now a mass consumer 175,000 TV homes in product 150,000 Europe 125,000 of which HD ready, but not 100,000 HD enabled 80% of European TV homes 75,000 of which
Slide 19: HD reach is growing dramatically
HD reach is growing dramatically (1) HD watching households by reception mode (in 000´s) 30,000 Satellite is the leading distribution DTH DTT Cable IPTV technology for HDTV due to extensive 25,000 audience reach and favourable 20,000 economics 15,000 7.5 million HD homes on ASTRA at end 10,000 March
Slide 20: HD channel growth to boost demand
HD channel growth to boost demand The number of HD channels will triple by the end of 2013(1) 94% of available HD channels are broadcast over satellite(2) Majority of SD channels expected to simulcast in HD this decade in order to reach both SD and HD homes Number of HD channels 900 800 700 600 500
Slide 21: HD channel evolution on ASTRA
HD channel evolution on ASTRA ASTRA currently carries 123 HD channels* New target of 150 HD channels by end 2010 Channels 3 7 12 28 64 103 150+ 175+ 225+ Year End 2004 2005 2006 2007 2008 2009 2010 2011 2012 *As of April 2010 SES proprietary information 21
Slide 22: 3D TV
3D TV SES proprietary information 22
Slide 23: 3D TV – current status
3D TV – current status 3D TV is being delivered by SES’ customers today • Sky broadcasts soccer to pubs and clubs • Test transmissions in Europe and U.S. Sky and others planning 3D offerings for domestic consumers Consumer equipment is now available 3D TV standards are being determined Content avail
Slide 24: Why 3D TV now?
Why 3D TV now? All elements for a successful 3D market introduction became available in 2010 Driven by: • Hollywood and Cinemas 3D market introduction • Equipment manufacturers Consumer 3D Flat Displays • Satellite Pay-TV operators Satellite 3D Broadcast Internet 3D content 3D Blu-Ray Players PC-Gam
Slide 25: 3D and SES
3D and SES SES ASTRA has launched a 3D demo channel on its 23.5° East orbital position SES WORLD SKIES set up a 3D “Ecosystem” to test the full delivery chain SES ASTRA participates in standardisation, research and development of 3D SES customers are launching the first commercial 3D channels in 201
Slide 26: Services Update
Services Update SES proprietary information 26
Slide 27: APS commercial highlights
APS commercial highlights Core APS update Germany: • Continued growth of activities driven by HD development in Germany • Positive development of value added services (archiving, Streaming) • Current pull through of 6 transponders • Operation of 26 transponders on 19.2°E and two transponders on 23.5
Slide 28: HD+ commercial highlights
HD+ commercial highlights HD+ update 5 programmes currently contracted 5 additional channels under discussion Distribution-related developments: • 1,675,000 Smartcards ordered (Apr ‘10) • 815,500 Smartcards delivered (Apr ‘10) • CI+ Modules available since April 26th SES proprietary information 28
Slide 29: ABBS Review – commercial highlights
ABBS Review – commercial highlights ASTRA2Connect Residential broadband market update Europe: • 17 resellers, addressing all western Europe and the first belt of central Europe • 60,000 customers; 100% growth rate versus 2009 • Churn below industry reference Geographic expansion outside Europe: • Ag
Slide 30: ABBS Review – commercial highlights
ABBS Review – commercial highlights Enterprise broadband market update Green Energy production plants: • High demand • Smart grid networks for up to 7,000 terminals in Italy signed with GSE • Windmill production control in Germany • Security and survey monitoring Maritime and Oil & Gas: • Broadband
Slide 31: Government Services and Institutions (1/2)
Government Services and Institutions (1/2) ASTRA 3B Middle East beam EGNOS Provides 12 Ku-band transponders for the Two hosted L-band payloads on board Middle East ASTRA 4B & ASTRA 5B Excellent coverage from Lebanon to Pakistan SES ASTRA was selected by the and the Caspian Sea to the Gulf of Aden in
Slide 32: Government Services and Institutions (2/2)
Government Services and Institutions (2/2) ND SatCom Continuation of SATCOMBw Step 2 project for German Armed Forces Key broadcasting and commercial projects include disaster recovery network in China, SNG vehicles in Egypt, broadcasting centre and ground network upgrades in Germany Further Governme
Slide 33: Summary
Summary SES proprietary information 33
Slide 34: Summary
Summary Leading DTH Satellite operator in Europe, with strong financial performance Over 30% increase in marketable capacity by 2015, delivered over the same number of satellites German analogue transition on track Ideally positioned to capture growth from HDTV and 3D TV Service companies deliver "p