Cronos Group Inc · TSX:CRON
Cronos — ESG Presentation (June 2024)
9 slides from Cronos's sustainability presentation, June 2024
Slide 1: Marketing Code
MARKETING CODE
Slide 2: Letter from the Chairman, President and CEO
At Cronos, we believe that those below the legal age of consumption should not be targeted with advertising for adult-use products. We recognize there is a clear need for standards. That’s why we proactively created our own. This Code represents more than words on a page. From our leadership team to
Slide 3: Principles
PRINCIPLES • Our marketing is intended to provide information about our products to adult consumers. The principles in this Code • We define adults as those of the legal age of consumption in the relevant jurisdiction. apply to all marketing • We believe those below the legal age of consumption shou
Slide 4: Advertising: Our advertising will be targeted to adults
ADVERTISING Our advertising will be targeted to adults. • We will advertise in outlets and channels that we reasonably believe have audiences that are primarily composed of adults. • We will take all reasonable steps to avoid proximity of outdoor advertising to elementary and secondary schools, publ
Slide 5: Imagery: responsible consumption and adult depictions
IMAGERY We will highlight responsible consumption and people depicted in any imagery will be adults. • People depicted in our marketing will be at least 25 years old. • Our marketing will respect those who choose not to consume our products. • Our imagery will not promote irresponsible consumption a
Slide 6: Digital: websites and social media designed for adults
DIGITAL Our brand websites and social media will be designed for adults. • Our brand websites will require age-affirmation. • Our social media handles and content will promote responsible consumption. • We will require social media influencers that we a material relationship with Cronos to (i) be at
Slide 7: Packaging: child resistant packaging
PACKAGING All our packaging will be child resistant. We encourage parents to store our products securely in their homes, out of sight and reach of children. • All our packaging will be child-resistant, with cannabinoids, ingredients and potency levels clearly labeled for full transparency. • Parents
Slide 8: Events + Branded Merchandise
EVENTS + BRANDED MERCHANDISE Our marketing events will be targeted to adults and will promote responsible cannabis consumption. • All marketing events associated with Cronos, including virtual marketing events, will be for adults. • Cronos brand representatives must be of the legal age of consumptio
Slide 9: Claims: facts and substantiated claims
CLAIMS We will provide our customers with facts and substantiate our claims. • We won’t make health, disease, or therapeutic claims about our products without the requisite regulatory authorization and data. • For our medicinal products, we will rely on information substantiated by competent and rel