Aviva Plc · LSE:AV.
Aviva — Investor Presentation (2005)
12 slides from Aviva's investor presentation, 2005
Slide 1: Norwich Union website screenshot
“3 Norwich Union UK: Car insurance, Life assurance, Travel insurance, Health insurance, Home insur - Microsoft... SEE File Edit ‘Yiew Favorites Tools Help Bi) NORWICH UNION an AVIVA company All our products: Search the site: Please select... Accessibility | Site map The Norwich Union Summer Extravag
Slide 2: An insight into web
An insight into web ….
Slide 3: Premise
Premise … • Scale of web transformation in NUI is high • Illustrate progress/opportunity using Norwich Union Direct
Slide 4: People love to shop and behaviours don't change much online
People love to shop And behaviours don’t change too much on-line But there’s a revolution going on …
Slide 5: Key dynamics for NUD
Key dynamics for NUD • Consumers say “speed ease price” • Cost of acquiring/servicing a customer • Makes you rethink marketing art/science • Underwriting/pricing discipline Scale Growth Underwriting Low Cost
Slide 6: NUD's Impressive Internet growth
NUD’s Impressive Internet growth 2005 New sales / year 2004 car 2003 home 2002 travel 2001 2000 0 100,000 200,000 300,000 400,000 500,000 600,000 100% Channel Mix, Car 80% Web 60% Telephone 40% 20% 0% Jan 2004 Aug 2005
Slide 7: Market pictures
Market pictures NUD Market Share Annual: 10m unique visitors Car - 13% Home -16% 33m page impressions 21m quotes Internet 500k sales (£650m) Direct £175m premium 70,000 60,000 50,000 NUD Web Sales per month 40,000 30,000 20,000 Car +245% 10,000 Home +390% 0 Jan-99 Jul-99 Jan-00 Jul-00 Jan-01 Jul-01
Slide 8: How?
How? • The revolution - Broadband - Convergence - Consumer control • Quote me Happy/brand investment/pull • Search expertise • On-line advertising spend / on-screen presence • Pricing discipline
Slide 9: Website design, Customer Centre links, infrastructure investment
•Website design •Customer Centre links •Infrastructure investment RAC Insurance and Rescue under-utilised
Slide 10: Internet Technology – benefiting the customer
Internet Technology – benefiting the customer PDA Site: IMode Site: • Key content from • Partnership with consumer site for O2 mobile users • Linked from their • Right size for PDAs portal • Travel quote • Travel quote on mobile Lingubot: • Real-time virtual help Live Chat: • Product and system • On
Slide 11: So …
So … • We are leading in sales • Linking RAC / RAC Insurance • Innovating - Personalisation - PAYD traffic - Short Term Day Insurance - Ask more, pay less - Consumer insight • Shifting and anticipating the marketing future • Building rapidly / learning rapidly
Slide 12: Norwich Union, an Aviva company
NORWICH UNION an AVIVA company