Teleste Corporation · OMXHEX:TLT1V
Teleste — Investor Presentation (2003)
20 slides from Teleste's investor presentation, 2003
Slide 1: Important news from Teleste!
Important news from Teleste!
Slide 2: Teleste is getting a new look
Teleste is getting a new look
Slide 3: The most important part of this new look is the logo
The most important part of this new look is the logo.
Slide 4: Our old logo has served us for over four decades
wy /-//-l- /-m Our old logo has served us for over four decades, and is about to take its place in Teleste histor On the following pages we will talk about the r for this change and our messa
Slide 5: Distinctive features in our old logo
There are 5 distinctive A aynamic, features in our old logo / cursive ront B PANTONE? \ sat letters colour pronounced Joined letters
Slide 6: Ta-dah!
Ta-danh! "Can we get a drum-roll please!”
Slide 7: This is what our new logo looks like
This is what our new logo looks like. It is clearly related to our old logo, as it also displays... A cursive font i“ Jo PaNTONE® Our own Teleste blue The strong, familiar T initial Joint letters
Slide 8: Our new logo is stronger, more dynamic, modern
TELESTE Our new logo Is stronger, more dynamic, modern and more recognisable — jus Teleste itself.
Slide 9: The look is changing, but the identity remains
The look is changing, but the identity remains Even though the look is changing, the pillars of our identity remain — who we are and what we do. From a concrete perspective, our name and main blue colour are the same, of course. We're still Teleste, an innovative company claiming its stake in the wo
Slide 10: Why?
Why? There are clear reasons for the change. Over the course of four decades: > Teleste has changed > Our customers have changed The world has changed > The ability and agility to chan prerequisites for our exist change is permanen ue)
Slide 11: Our message?
11 Our message? We want this change, just like all of our actions, to reflect our aspirations to be the leading CcOmpany in our field — innovative, dynamic, pioneering, modern — while still maintaining our identity: for instance, Our name and our value We want this change - just like all of our — to
Slide 12: Background for the change?
12 Background for the change? A change of this magnitude always raises questions, and the most common one is “why?". There are clear reasons for the change. It is most important to understand the change In methods of operation that are behind the new logo. Teleste has changed, and keeps changing. A
Slide 13: Background for the change?
13 Background for the change? Our customers have changed... the whole world has changed. The significance of the brand and corporate image has grown. We are being measured with the same stick as our biggest competitors, and in that company one cannot look like a hometown boy. When we go on a sales t
Slide 14: Something old, something new: renewing our fonts
Something old 4 Light Pro something ne In addition to the logo, we are also renewing our fonts.
Slide 15: The logo will continue to be the blue we all know
15 The logo will continue to be the blue we all know, but alongside it we will bring... ..new COlours ©
Slide 16: Accent colour orange
PANTONE® | 172¢ ..the accent colours orange....
Slide 17: Accent colour light blue
PANTONE® 297 C - light blue, ...
Slide 18: ...black and silvery gray
...black and silvery gray.
Slide 19: Silvery grey accent colour symbolizing reliability
Slide 20: Thank you for your interest
20 TELESTE Thank you for your interest. We would like to wish you a prosperou new year with a new Teleste!