Barings Emerging EMEA Opportunities PLC GBP · LSE:BEMO
Barings Emerging EMEA Opportunities PLC GBP — BEMO — Seed Pitch Deck (2022)
17 slides from Barings Emerging EMEA Opportunities PLC GBP's pitch deck, 2022
Slide 1: Cybersecurity for SMBs running on Microsoft Cloud
Cybersecurity for SMBs running on Microsoft Cloud The Top 50 Microsoft Partners (39,000 Microsoft Partners ranked)
Slide 2: Quick Facts
QUICK FACTS $4.5M 115% 4% 79 ARR ARR Growth Annual Gross Rev Churn NPS 250 $18,000 117% 88% Customers ARR per customer Net Dollar Retention Support CSAT 36% $162k 9,250 37 users $5,240 Gross Margin LTV Users Avg # users per customer CAC 2
Slide 3: Problem
SMBs accelerate So SMBs flock to Working from digital buy and migrate any whe re , on any transformation to SaaS without devic e , with all the se efforts due to any strategy new tools inc re ases COVID-19 IT complexity and c y be rsecurity risk this leads to SMBs Problem and SMBs don't have the IT
Slide 4: Solution
Solution We are a Managed Security Service Provider (MSSP) developing our own proprietary automation that deploys and maintains a Zero-Trust environment for SMBs running on Microsoft Cloud Resulting in an increase in cybersecurity and IT compliance posture (HIPAA, SOC 2 etc.) See your Microsoft Secu
Slide 5: Customer Journey
Month 13 to 24 Customer Journey Customer has absolute trust in BEMO, Other Security VPN, CISCO, Password Vault etc $30.00 user/mo consolidates all tools Other Microsoft Project, Power Platform etc $5.00 user/mo Microsoft Voice Month 1 to 12 $12.00 user/mo BEMO’s Automation detect 'hack', BEMO custom
Slide 6: Plans
M365 M365 M365 E5 M365 E5 Plans INTRO offers Microsoft Offer Business Premium Business Premium $20 $20 $57 $57 BEMO Cybersecurity Bronze Silver Gold Diamond $9 $25 $39 $55 Our cybersecurity service is Security Monitoring with Email Alerts ● ● ● ● packaged in 4 different tiers, Email Security ● ● ● ●
Slide 7: SMB Market, With Huge Upsell x17
Hunter Benefits Endondontic Practice SMB Market, With Financial 33 people Healthcare 70 people $88,000 ARR $42,800 ARR Huge Upsell $221user/mo United ACA Solutions $51 user/mo Financial 9 people x17 $36,700 ARR FON Holdings $340 user/mo TPA Services Financial Financial 18 people 8 people $38,000 ARR
Slide 8: What are people writing?
What are people writing? 88% 4.8 Support CSAT 521 reviews 74 reviews 79 NPS 53 reviews 8
Slide 9: Size of Market
Size of Market Total Addressable Market (TAM) • 2,485,965 for profit businesses with 5 to 500 employees TAM - $136.6 Billion ARR represent 81M people in the US (Census 2019) • Microsoft 365 occupies 46.85% of the market vs. Google Workspace 46.87% • Customers spend an estimated $300 per user/month o
Slide 10: MSSP Landscape
SaaS MSSP Landscape Electric.ai raised $2M Seed in 2016 and $90M Series D in 2021. Electric is vendor agnostic while BEMO is in Microsoft niche. Enterprise SMB Pax8 raised $5M Seed in 2014 and $96M in Private Equity in 2021. Pax8 is partner re-seller driven while we have a direct relationship with F
Slide 11: Why Customers Choose Us
Why Customers Choose Us 01 03 We accept SMBs Month-To-Month, No Contract Our customers + Microsoft Sales Reps Most partners require annual repeatedly tell us that other MSSPs contracts (some even 3 years) while don’t want to work with (the we offer month-to-month payment customer) because they are “
Slide 12: Built-in Advantages
Built-in Advantages 01 03 88% of our revenue is recurring VS Developing our own PowerShell industry average of 13% (2018) Scripts to automate majority of deployment + maintenance 02 04 BEMO is a Microsoft "Direct Microsoft Security Elite Partner, Partner", meaning we receive 23% Microsoft Gold Partn
Slide 13: Leadership Team
Leadership Team Sylwia Chmielewska Dir. People ex-MSFT Partner, 7 yrs Team: 1 person joined 3 mo ago Steve Gershik VP. Marketing Bruno Lecoq joined 2 mo ago ex-VP of Eloqua, x3 exits CEO, Co-Founder Team: 2 people ex-MSFT, 17 years Carol Bubar Dir. Customer Services ex-MSFT, 21 years joined 18 mo ag
Slide 14: Financials
Financials 2019 2020 2021 2022 2023 2024 2025 2026 2027 INCOME ($ in thousands USD) Migration (non-recurring) $230 $620 $610 $860 $1,840 $3,430 $5,970 $9,530 $13,830 BEMO reccuring (Cyber + Managed IT) $20 $220 $540 $1,280 $3,860 $8,820 $17,050 $29,110 $43,390 Reseller reccuring $820 $1,580 $3,240 $
Slide 15: OPEX Breakdown
OPEX Breakdown OPEX breakdown (in thousands USD) 2022 2023 2024 2025 2026 2027 Total Sales, Marketing and Customer Success $1,690 $2,980 $4,840 $7,680 $11,730 $16,520 % Opex 38% 38% 37% 38% 41% 44% Total Engineering and R&D $980 $2,060 $2,920 $4,480 $5,980 $6,670 % Opex 22% 26% 23% 22% 21% 18% G&A T
Slide 16: The Ask
The Ask $20,000,000 $3M Seed $15,000,000 1. Launch self-service cybersecurity solution 2. 3X Marketing & Customer Success teams $10,000,000 3. 8X Marketing Investment by December 31, 2023 $5,000,000 4. Reach $17M ARR by December 31, 2023 5. OPEX: 38% Growth, 25% R&D, 37% G&A $0 2019 2020 2021 2022 2
Slide 17: Contact Us
Contact Us Bruno Lecoq Joel Lachance Co-Founder & CEO Co-Founder & CFO [email protected] [email protected] +1 425 902 4232 +1 425 952 4345 Gold Security Gold Small and Midmarket Cloud Solutions Gold Cloud Productivity Gold Cloud Platform Gold Project and Portfolio Management Silver Enterprise Mobil