Lamar Advertising Company · NASDAQ:LAMR

Lamar Advertising — Investor Presentation (November 2019)

16 slides from Lamar Advertising's investor presentation, November 2019

  1. Slide 1: City Transit & Media Guide: Salt Lake

    CITY TRANSIT & MEDIA GUIDE © LAMAR SALT LAKE

  2. Slide 2: Why Lamar Transit Advertising

    WHY LAMAR TRANSIT ADVERTISING

  3. Slide 3: Lamar is one of the largest out of home advertising companies

    Lamar is one of the largest out of home advertising companies in the world, with _ over 325,000 displays in North America. mAXY\ : w7mas3 BY UTAH VALLEY _Uearar yy

  4. Slide 4: Reach a Captive Audience

    Reacha Captive Audience The best way to reach your target audience is with Utah Transit Authority’s extensive bus and rail network. Transit goes where people go - where they live, work, and shop - and so does transit advertising. Lamar Transit is everywhere your audience is - telling them stories, g

  5. Slide 5: Market Profile of Salt Lake City

    MARKET PROFILE of Salt Lake City Population: 1,152,633 @ 50% mate 0 50% Female S 27% College Graduates © 42% HHI > $75K Source: Nielsen, Census

  6. Slide 6: Profile of Salt Lake City

    PROFILE of Salt Lake City Population: 1,152,633 70% are Homeowners 27% are Renters 95% Drive Weekly 64% Commute to Work

  7. Slide 7: Transit's mobile nature means a bus can be visible all day

    Transit’s mobile nature means a bus can be visible all day, all over the city. = - Pe TimDahleNissan. com | THINK NISSAN eee i M OME =

  8. Slide 8: On average, 29.2 miles are driven daily

    On average, 29.2 miles are driven daily.

  9. Slide 9: 70% of waking hours are spent away from home

    70% of waking hours are spent away from home.

  10. Slide 10: Transit advertising is a pure advertising medium

    TRANSIT . £ ADVERTISING | - IS A PURE Sy ADVERTISING LA MEDIUM 75% of travelers noticed a transit Z bus in the M7 past week.

  11. Slide 11: Increase your reach

    Cos. VN See » INCREASE YOUR REACH of other media types through out of home TV Social Media yy +18% +212%

  12. Slide 12: Transit reaches your market

    Transit REACHES YOUR MARKET

  13. Slide 13: Salt Lake City transit route map

    Avon, (67) iT 4 No it Lake s Mount Timp a aitilrd Peck fountain Ben Lomond North Ogden Peak aa ay LU il ourtsin ; R = [i ke w Fore: t o. 8 tsvill Sy West Point Morgan > Mosida IB Bus Route ian uth J mn TRAX 0 r ton = Herr hy Wilh 1B FrontRunner Bluff: y} Genola Elk Ridge Camp Williams State 4 Santaq

  14. Slide 14: Buses

  15. Slide 15: Rails

  16. Slide 16: Laden Lt!

    Laden Lt! Ow oc<t - ro gs : = gb e5 aie a RO 2

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