Idp Education Ltd. · ASX:IEL
Idp Education — 28 1130 Int Stu Get Strt Int Tips Schls pres Mitchener
14 slides from Idp Education's investor presentation, Mar 24, 2006
Slide 1: Tony Mitchener, Thailand - Australian Education International
Tony Mitchener Thailand AUSTRALIAN EDUCATION international.
Slide 2: Promotional Materials
Promotional Materials • Different design to those for domestic students • do not emphasise religion. Students likely to be Buddhist, Muslim or have no religious allegiance. Good example for marketing would be: “…ABC School is a Christian school in the Catholic/ Baptist/ Episcopalian tradition and ac
Slide 3: Sport and local-language brochures
• Sport is not very popular in many Asian societies: • Why include unfamiliar sports (ie AFL, rugby league, cricket) • brochures in local language to supplement the main promotional material. Include: • images of students from Thailand • multi cultural images (ensure there is a nationality balance)
Slide 4: Emphasise the school's strengths
• Emphasise the school’s strengths: • music, information technology, creative arts ? • Rhodes Scholars ? • Nobel Prize winners ? • proportion who gain entry to university ? • class sizes • subject choices and special support arrangements for international students • overseas programs
Slide 5: In country support
In country support • have reputable local education agents • have at least 1-2 good Australian agents • have at least 2-3 good non Australian agents (compete against British and US schools) • visit agents regularly (even with good agents, the best school is one that last visited them) • pay commissi
Slide 6: Agent materials and education exhibitions
• ensure agents are well stocked with videos, promotional materials and applications • participate in education exhibitions and interview programs: • Regency Education and Travel (January) • Thai International Education Consultants Association (March and November) • EdNet (March) • IDP Education Aus
Slide 7: In country briefings and Australian Education Centre
• provide in country briefings to parents about their child’s progress at school • work with the Australian Education Centre: • in country information services • let us know who your agents are • market development and market entry facilitation
Slide 8: Marketing Strategies
Marketing Strategies • know the local market • check the Australian Education International website in planning your marketing: • the latest market intelligence • an overview of Thailand, education reform, education system • what are the local laws for recruiting international students ? • what are
Slide 9: Focus on a number of countries for recruiting
• focus on a number of countries for recruiting international students • diversified nationality base able to withstand major changes in regional economies or scandal: • do not focus on one or two countries only • parents want to know that their child is able to mix with students from Australia and
Slide 10: Interviews should focus on the parents
• during interviews, focus on the views and needs of the parents (not the child): • the parents are the final decision maker and they need to be convinced that your school is the right one for their child • use your students as goodwill “ambassadors” • visit countries overseas as part of school curr
Slide 11: Cultural Exchange organizations
Cultural Exchange organizations: • may be “not for profit” foundations, but organisers tend to take a large share of the costs for their overheads • may need the prestige attached to your school to lure other schools and families • unscrupulous practises including paying “spotters” fees to bank tell
Slide 12: Establish linkages with elite schools
• establish linkages with elite public and private schools: • pursue student or staff exchanges • AEI: Thailand can assist in identifying schools • teach English during Australian school holidays ? • give Australian students a cultural experience ? • exposure to your school will increase your profil
Slide 13: Any questions?
Any questions ? [email protected] Australian Embassy 37 Sathorn Tai Road, Bangkok, Thailand 66 2 287 2680 ext 5524
Slide 14: Thank you
AUSTRALIAN EDUCATION a) international Thank you
Idp Education — 28 1130 Int Stu Get Strt Int Tips Schls pres Mitchener on 6ix