Axis Bank Limited · NSE:AXISBANK
Axis Bank — Investor Day (November 2023)
17 slides from Axis Bank's investor day presentation, Nov 23, 2023
Slide 1: Analytics-driven distinction: Future adaptive
Analytics-driven distinction : Future adaptive ANALYST DAY 2023 November 23, 2023
Slide 2: Analytics continue to contribute significantly to Bank's GPS agenda
Analytics continue to contribute significantly to Bank's GPS agenda ... Personal loans via Cards portfolio exposure Individual TDs via database programs via database programs database programs Disbursal value Portfolio exposure Term deposits booked x 1.3x 1.8x x 1.8x 3.5x NA x 1.6x FY22 FY23 FY24 FY
Slide 3: Keeping sharp focus on 3 key distinctive initiatives helping Bank get future ready
… keeping sharp focus on 3 key distinctive initiatives helping Bank get future ready Partnership and digital public Modern data and tech Personalization infra led lending growth infrastructure Combination of Data Science + Lending decisions backed by Strong data and tech foundation Behavioral Scienc
Slide 4: What does it take to build a best-in-class personalization framework?
Personalization What does it take to build a best-in-class personalization framework? 6 foundational elements Customer Data Nudge library Prioritization Granular understanding of the Enriched nudge library providing one- Optimizing channels and products with customer stop view for all base actions A
Slide 5: Personalization engine live since last 18 months and being scaled up every day
Personalization Personalization engine live since last 18 months and is being scaled up every day 1 3 2 Data – 3000+ rich attributes for Prioritization – machine learning Nudge library – 15000+ 4cr+ customers live model scoring 100% customers live nudge variants live Kusum Pillai • Preferred channel
Slide 6: Personalization is helping get significant lifts across all businesses
Personalization Personalization is helping get significant lifts across all businesses Scaled to all retail businesses with coverage to all product lifecycles … Cross sell 62% increase in Insta Loan booked 61% increase in Term Deposits 2.1x lift in PL campaign efficacy via nudges business booked via
Slide 7: Personalization integrated with channels: direct to customer push
Personalization Personalization now integrated with critical channels fostering an omni- channel experience – direct to customer push SMS MB Push Email WhatsApp Engagement via offers on credit-card spends Deepening via Bill pay service benefits Cross-sell Fixed deposits to customers Ask NRI customer
Slide 8: Personalization integrated with channels: in App
Personalization Personalization now integrated with critical channels fostering an omni- channel experience – in App Just for you Recommended for you Personal finance manager Cross-sell Personal loan based on priority List of recommendations available with the customer One-stop view exhibiting custo
Slide 9: Personalization integrated with channels: relationship manager via Siddhi app
Personalization Personalization now integrated with critical channels fostering an omni- channel experience – relationship manager via Siddhi app Empowering RMs to become smart customer advisor Customers mapped to RMs before the interaction Nudges available to the customer Feedback captured Customer
Slide 10: 2.5X growth in ETB + KTB cross-sell offers leveraging analytical toolkits
Database 2.5X growth in ETB + KTB cross-sell offers, leveraging analytical Program toolkits like personalization, risk-based pricing & digital journeys Enablers towards cross-sell growth ETB customers qualified KTB customers qualified Average #Offers per for cross-sell programs for cross-sell progra
Slide 11: Leveraging alternate data via digital public infra, partnerships and internal capabilities
Leveraging alternate data via digital public infra, partnerships and Alternate data enhanced internal capabilities to fuel lending growth Digital public infra Partnership Data Internal Capability AA Bank Statement : ITR Partnerships Location intelligence Leveraging as orthogonal information Continue
Slide 12: Building proprietary capabilities using alternate data and modern data stack
Building proprietary capabilities using combination of alternate data Alternate data and modern data stack to drive business outcome Example 1 - Recent partnership score to help source Example 2 - Incremental sourcing in PL expected via incremental cards & PL significantly account aggregator info De
Slide 13: What defines the modern data stack – key components and capabilities
What defines the modern data stack – key components and Modern data stack capabilities 1 2 3 Data ingestion batch Data quality and Data engineering & real-time discovery workloads Extraction and loading of raw data Framework to clean the data, profile Ability to transform and model the from core sys
Slide 14: We have built modern data stack enabling 1000+ use cases go-live
Modern data stack We have built modern data stack enabling 1000+ use cases go-live and continue to invest in enhancing the same 1 Data ingestion- batch & real-time 30 Cr + 200+ records ingested real-time events daily 2 Data quality and discovery 40+ 5000 + products covered DQ rules configured 3 Data
Slide 15: We continue to benchmark ourselves to become best in class globally
We continue to benchmark ourselves with a view to become best in class globally; good progress for personalization and alternate data initiatives How are we doing as compared to our peers? How have we done wrt last year? 1 2 3 4 5 6 7 8 9 10 Metrics FY23 FY24 (YTD) # nudge variants 10,000 15,000+ Pv
Slide 16: We have added 2 new initiatives in our distinctive journey
Basis internal and external factors, we have added 2 new initiatives in our distinctive journey Monetizing Revenue uplift via Generative AI & LLM balance sheet optimisation • Pricing optimisation • Monetize GenAI for employee o Risk-based granular pricing knowledge management for assets and LTV base
Slide 17: Thank you
Thank you A's BANK