Prosiebensat.1 Media Se · XETR:PSM
Prosiebensat.1 Media — Investor Day (December 2017)
23 slides from Prosiebensat.1 Media's investor day presentation, Dec 6, 2017
Slide 1: Pillar 3: Commerce – NCG NuCom Group
Capital Markets Day – December 6, 2017 PILLAR 3: COMMERCE NCG – NUCOM GROUP Claas van Delden
Slide 2: Our Journey: From Media Investments to Omnichannel Growth Platform
OUR JOURNEY FROM MEDIA INVESTMENTS TO OMNICHANNEL GROWTH PLATFORM GROWTH PLATFORM M&A SCALE Drive consolidation in GSA2) region MAJORITY Invest with bigger Seize European INVESTMENTS ticket sizes in GSA2) opportunity based on VALUE M4R/M4E1) Test business model region growth platform media f
Slide 3: We Built a Portfolio of 10 Market Leaders in GSA
WE BUILT A PORTFOLIO OF 10 MARKET LEADERS IN GSA1) … HOME SERVICES & LEISURE & HEALTH & STYLE MOBILITY RELATIONSHIPS BEAUTY #2 #1 #2 3) #1 5) #1 #1 #2 4) #1 5) #1 2) #2 # = market position 1) GSA = Germany, Switzerland & Austria 2) #1 in lead generation market for investment goods around the house;
Slide 4: Based on Clear Investment Principles
… BASED ON CLEAR INVESTMENT PRINCIPLES … Proven asset- High Significant light business B2C focused defensibility Strong market size, model with businesses against management profit pool strong within our FANGA1) and & operational and growth marketing target group low tech quality potential leverage
Slide 5: With Diversified and De-Risked Revenue Streams
… WITH DIVERSIFIED AND DE-RISKED REVENUE STREAMS BUSINESS MODELS ADJACENT REVENUE STREAMS SUBSCRIPTION AD SALES COMMERCIAL COOPERATIONS DATA SALES3) Ad CPO/CPL1) Online ad integration Monetizing socio- sales with 3rd demographic (display, party CPC2) native ads commerce as well as intent & and video
Slide 6: We Have a Unique Value Playbook in the Industry
WE HAVE A UNIQUE VALUE PLAYBOOK IN THE INDUSTRY Media & Data Commercial Omnichannel Operational brand power contribution cooperations potential excellence 243
Slide 7: Media & Brand Power
Our portfolio companies benefit MEDIA & BRAND POWER from our media & marketing expertise BUDGET SOURCE >12bn TV contacts in 2016 PLAN & … being one of SevenOne Media’s biggest ad clients OPTIMIZE EXECUTE 244
Slide 8: Data Contribution
We leverage a large proprietary data pool DATA CONTRIBUTION together with the P7S1 Group1) DATA MGMT PLATFORM PERSONA- LIZATION >60m P7S1 unique user profiles2) … our large data pool & new log-in alliance provide strong LOG-IN competitive advantage – even more after launch of RETARGETING ALLIANCE GD
Slide 9: Commercial Cooperations
We integrate 3rd party commerce partners COMMERCIAL COOPERATIONS offering different ad components e.g., CO-BRANDED TV SPOT CONTENT MARKETING >20 Number of integrated TV partners in 2017 … source of incremental revenues and HOMEPAGE competitive advantage LISTING INTEGRATION 246
Slide 10: Omnichannel Potential
We build a unique and synergistic omni- OMNICHANNEL POTENTIAL channel ecosystem broadening our >10k distribution channels OFFLINE ONLINE RETAIL Number of offline Point of Sales distributing our products SOCIAL/ HOME- … >5% uplift versus prior year DIRECT SALES SHOPPING 247
Slide 11: Operational Excellence
We improve OPERATIONAL EXCELLENCE operational efficiency across our portfolio BI/ ANALYTICS TECH >250 Number of functional experts within PRODUCT our network SEO PERFORMANCE … already >25 optimization projects successfully MARKETING PRICING executed in 2017 … 248
Slide 12: Our Platform Enables Outstanding Growth of Our Acquired Assets
OUR PLATFORM ENABLES OUTSTANDING GROWTH OF OUR ACQUIRED ASSETS 1.6x 2.0x Revenue Q3 2017 LTM EBITDA Q3 2017 LTM vs. LTM at entry vs. LTM at entry Note: Excl. Käuferportal and Jochen Schweizer; adjusted EBITDA excl. airtime 249
Slide 13: Multiple Growth Opportunities Going Forward
MULTIPLE GROWTH OPPORTUNITIES GOING FORWARD Existing Extend market Drive leadership & benefit from European expansion underlying market via M&A Markets growth in GSA1) Extend product, service & distribution offerings New New Products & Services Existing 1) GSA = Germany, Switzerland & Austria 250
Slide 14: Verivox with a Strong Consumer Proposition
VERIVOX WITH A STRONG CONSUMER PROPOSITION VERIVOX CASE STUDY “YOUR TARIFF EXPERTS. AWARD-WINNING TRUSTED EUROS SAVED BY COMPARE WITH US & SAVE.” CONSUMER BRAND CONSUMERS USING VERIVOX1) 64x HONORED SINCE 2008 >2.0bn EXPERIENCED RELIABLE TRANSPARENT 1) Estimated savings vs. assumed previous contract
Slide 15: Significant Opportunity in Local OPC Market
SIGNIFICANT OPPORTUNITY IN LOCAL OPC MARKET VERIVOX CASE STUDY German Online Price Comparison (OPC) market [2016 and 2021E by segment] Market in 2021E: EUR ~1.0bn Active1) since: >16 yrs >10 yrs >3 yrs >2 yrs Other Market in 2016: EUR ~0.6bn Energy TelCo Insurance Banking 1) EUR >1m revenues 252 Sou
Slide 16: UK Confirming Verivox' Significant Growth Potential
UK CONFIRMING VERIVOX’ SIGNIFICANT GROWTH POTENTIAL VERIVOX CASE STUDY MARKET COMPARISON ENERGY: OPC REVENUES PER HOUSEHOLD UK VS. GERMANY [in EUR, 2015] # of market x 2.3 players with # of market 34 EUR >80m Year of players with revenues: 41) deregulation 1999 20052) EUR >80m revenues: 2 Switcher i
Slide 17: Add-on Acquisitions Help Verivox Create a Unique Place to Manage Financial Needs
ADD-ON ACQUISITIONS HELP VERIVOX TO CREATE A UNIQUE PLACE TO MANAGE FINANCIAL NEEDS VERIVOX CASE STUDY GERMANY’S LEADING #2 CROSS-VERTICAL LEADING INDEPENDENT ONLINE CANCELLATION ONLINE COMPARISON MULTI-BANKING APP SERVICE PORTAL Add-on Add-on acquisition acquisition >5m cancellations p.a. “Increase
Slide 18: Opportunity to Build First Pan-European OPC
OPPORTUNITY TO BUILD FIRST PAN-EUROPEAN OPC VERIVOX CASE STUDY OPC PENETRATION BY COUNTRY1) [in %] 52 41 Several M&A 33 targets to 26 25 24 become available in upcoming 24 months 1) Share of purchases using OPC websites 255 Source: Google consumer barometer survey of internet users 2014/15: >1,500 p
Slide 19: And We Know How to Scale OPC Businesses
AND WE KNOW HOW TO SCALE OPC BUSINESSES VERIVOX CASE STUDY BRAND AWARENESS CONVERSION RATE1) DIVERSIFICATION [indexed, 2014 = 100%] ENERGY: Entered SME and +63% industrial segment +37% TELCO: Acquired Preis24 to strengthen TelCo vertical INSURANCE: Built own P&C2) calculators for products beyo
Slide 20: Long M&A Target List and Bolt-on M&A Strategy
WE HAVE A LONG M&A TARGET LIST AND CONTINUE WITH OUR BOLT-ON M&A STRATEGY … Current identified M&A targets HOME SERVICES LEISURE & HEALTH & STYLE & MOBILITY RELATIONSHIPS BEAUTY Potential GSA1) From targets 1-2 deals to 25+ 10+ 10+ 5+ 4+ p.a. enabled by a Potential European partner targets CURRENTLY
Slide 21: To Deliver on Our Ambition
… TO DELIVER ON OUR AMBITION Become the #1 omnichannel platform for consumer services & lifestyle brands in Europe 258
Slide 22: Three Things to Remember
THREE THINGS TO REMEMBER PARTNER WILL UNIQUE PORTFOLIO ALLOW US TO VALUE OF 10 MARKET ACCELERATE OUR PLAYBOOK IN THE LEADERS IN GSA1) GROWTH PATH IN INDUSTRY EUROPE #1 & #2 1.6x EBITDA & LONG M&A LIST OF MARKET 2.0x REVENUE 50+ TARGETS POSITIONS VS. ENTRY2) IDENTIFIED 259 1) GSA = Germany, Switzerla
Slide 23: Disclaimer
DISCLAIMER This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objecti