Adidas Ag · XETR:ADS
Adidas — Investor Day (2002)
82 slides from Adidas's investor day presentation, 2002
Slide 1: adidas Brand Strategy and New Products
adidas Brand Strategy and New Products Erich Stamminger Executive Board Member responsible for Global Marketing 1 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 2: Passion
Passion 2 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 3: adidas Brand Values
adidas Brand Values • Authentic and Passionate • Innovative and Inspirational • Committed and Honest 3 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 4: Presentation Topics
Presentation Topics • Innovation and design leadership • Our three divisional structure now in place • It is producing results and uniquely positions us for growth in the future 4 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 5: Leadership
Leadership Leadership in innovation and design 5 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 6: Consumer Orientation
Consumer Orientation Our three divisional structure is in place 6 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 7: adidas Mission
adidas Mission To be the leading sports brand in the world • Design • Innovation • Performance • Volume • Value 7 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 8: Results
Results 8 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 9: adidas' Three Divisions
adidas’ Three Divisions 9 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 10: Sport Performance Division
Sport Performance Division • Serious athletes • Regular athletes • Occasional athletes • Involved in • Inspired by Sport Performance 10 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 11: Sport Heritage Division
Sport Heritage Division • Trend-setters and youth • Streetwear with an authentic origin • Inspired by adidas genuine and unparalleled Sport Heritage 11 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 12: Sport Style Division
Sport Style Division • Cosmopolitan consumers • Seeking exclusive, style-leading product • A unique blend of sport and style Sport Style 12 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 13: Benefits of three divisional approach
Benefits of three divisional approach • Sharpen our brand profile • Create better product • Better distribution • Better communication 13 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 14: adidas' Three Divisions
adidas’ Three Divisions • Sport Performance • Sport Heritage • Sport Style 14 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 15: FOREVER SPORT
adidas’ Three Divisions FOREVER SPORT 15 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 16: Three divisional structure is producing results
Results Three divisional structure is producing results 16 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 17: Sport Performance Initiatives
Sport Performance Initiatives • Largest division • Over 80% of adidas brand business • Products are “Engineered to Perform” 17 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 18: Sport Performance Initiatives
Sport Performance Initiatives • Innovation • Key categories • Functional Apparel • Key account partnerships • Retail 18 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 19: Innovation
Innovation 19 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 20: 1,000,000 pairs in 2002
1,000,000 pairs in 2002 20 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 21: 2003
2003 21 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 22: Premium priced at $100
Premium priced at $100 Range extended into killzone: $75 - $90 2,000,000 pairs Marketing support including TV 22 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 23: a3 Energy Management System
a³ Energy Management System Cushions, Guides and Drives 23 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 24: Independent tests confirm technology
Independent tests confirm technology Highest rankings in shoe reviews 24 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 25: Over 400,000 pairs
Over 400,000 pairs US $ 130 - 140 60% above plan 25 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 26: Forefoot a3
Forefoot a3 26 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 27: Heel and Forefoot a3
Heel and Forefoot a3 27 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 28: a3 Range
a3 Range Extend range into US $ 100 - 110 retail price At least 50% from Premium Priced Product (~ $ 130 - 140) 600,000 pairs in 2003 28 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 29: a3 Energy Management System
a³ Energy Management System Cushions, Guides and Drives 29 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 30: Basketball
Sport Categories Basketball 30 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 31: Basketball sales are up 60%
Basketball 37% Sales are up 60% June 2001 vs June 2002 2000 2001 31 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 32: Tracy McGrady
Tracy McGrady 32 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 33: T-MAC I
T-MAC I Number 1 selling shoe in the USA 33 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 34: T-MAC 2 Over 700,000 pairs
T-MAC 2 Over 700,000 pairs T-MAC I 750,000 pairs 34 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 35: Shell Toes
Basketball Platform Shell Toes 35 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 36: Investor Day 2002 - adidas Brand Strategy and New Products
36 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 37: Investor Day 2002 - adidas Brand Strategy and New Products
37 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 38: Shell Toes 2003
Shell Toes 2003 38 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 39: Antoine Walker and Jay Williams
Antoine Jay Walker Williams 39 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 40: Running
Sport Categories Running 40 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 41: Investor Day 2002 - adidas Brand Strategy and New Products
41 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 42: Running Growth
Running Growth Significant growth over 2001 42 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 43: ADISTAR
ADISTAR 43 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 44: SUPERNOVA
SUPERNOVA 44 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 45: RESPONSE
RESPONSE 45 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 46: Running: high growth in 2003
Running • High growth in 2003 • 18 million pairs targeted 46 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 47: Football
Sport Categories Football 47 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 48: Football sales volumes
Over 6 million footballs Over 1.5 million replica jerseys Over 500,000 Predator Manias 48 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 49: Partnerships
Partnerships 49 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 50: Investor Day 2002 - adidas Brand Strategy and New Products
50 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 51: Investor Day 2002 - adidas Brand Strategy and New Products
51 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 52: Investor Day 2002 - adidas Brand Strategy and New Products
52 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 53: Football
Football 53 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 54: 2006 FIFA World Cup Germany
Football 2006 FIFA World Cup GermanyTM 54 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 55: Sport Performance Apparel
Sport Categories Sport Performance Apparel 55 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 56: ClimaCool
ClimaCool™ • Functional Sport Specific Apparel • Families with ClimaCool Footwear • 1 million pieces 2002 • 2 million pieces 2003 56 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 57: adidas Colours
adidas Colours 57 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 58: Investor Day 2002 - adidas Brand Strategy and New Products
58 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 59: Over 1 million pieces in 2003
Over 1 million pieces in 2003 59 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 60: Key Account Partnerships
Priorities Key Account Partnerships 60 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 61: Foot Locker Inc.
Foot Locker Inc. 61 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 62: Footaction
Footaction 62 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 63: adidas own retail
Priorities adidas own retail Objective: 10% of adidas net sales 63 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 64: Investor Day 2002 - adidas Brand Strategy and New Products
64 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 65: Investor Day 2002 - adidas Brand Strategy and New Products
65 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 66: Investor Day 2002 - adidas Brand Strategy and New Products
66 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 67: Investor Day 2002 - adidas Brand Strategy and New Products
67 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 68: 2002 - Brand Investor Day Investor 2002 - Day
68 Investor DayInvestor 2002 -Day 2002 -Brand adidas adidas Brand Strategy Strategy andand NewNew Products Products
Slide 69: Sport Heritage Division
Sport Heritage Division Sport Heritage Division Once innovative, now classic, always authentic 69 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 70: Investor Day 2002 - adidas Brand Strategy and New Products
70 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 71: Sport Heritage Division
Sport Heritage Division 1.000 750 500 million € 2000 2001 ... 2003 71 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 72: Sport Heritage Division
Sport Heritage Division • Soon: 20% of brand adidas sales • Medium Term: 25 – 30% of brand adidas sales 72 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 73: Sport Heritage distribution
Reigned in distribution in Athletic Specialty Grew Fashion distribution to over 1000 doors Double-digit Footwear growth in 2002 10% of total net sales Apparel & Accessories 2003 73 Investor DayInvestor 2002 -Day 2002 -Brand adidas adidas Brand Strategy Strategy andand NewNew Products Products
Slide 74: Berlin Tokyo New York Osaka
Berlin Tokyo New York Osaka 74 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 75: Barcelona Milan London San Francisco Moscow
Barcelona Milan London 75 San Francisco Moscow Investor Day 2002 - adidas Brand Strategy and New Products
Slide 76: Sport Style Division Global Launch
Sport Style Division Global Launch October 7, 2002 Paris 76 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 77: Yohji Yamamoto
Yohji Yamamoto 77 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 78: Sport Style Division
Sport Style Division • The future of Sportswear • Premium Sportswear and Style Market • Retail introduction Spring 2003 78 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 79: Range
Range • Complete – Footwear, Apparel, and Accessories • Balanced – Men’s and Women‘s Styles • Select Distribution – 150 Accounts / 200 Doors • 1st Season: Europe and North America • 2nd Season: Extend to Japan 79 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 80: Benefit
Benefit • Favorable impact for entire brand • Profitability 80 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 81: Summary
Summary • Passion for sport inspires us • Innovation and design leadership • Three divisions in place • Excellent results now and uniquely positioned for growth 81 Investor Day 2002 - adidas Brand Strategy and New Products
Slide 82: Thank you
Thank you 82 Investor Day 2002 - adidas Brand Strategy and New Products