Zurich Insurance Group Ltd · SIX:ZURN
Zurich Insurance — Zurich Financial Services — Investor Presentation (June 2007)
21 slides from Zurich Insurance's investor presentation, Jun 5, 2007
Slide 1: Zurich Brand Aesthetics: Online Design Guidelines
Zurich Brand Aesthetics Online Design Guidelines Hanspeter Gsteiger, Gerhard Schauer Brand Development June 05 2007
Slide 2: How customers see us: some quotes
How customers see us: some quotes Just another They’re insurance Swiss company Serious, but I think they are expensiv something to do e with banking I don’t really know much about them © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 2
Slide 3: Spontaneous awareness in 2006
Spontaneous awareness in 2006 © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 3
Slide 4: Consideration in 2006
Consideration in 2006 © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 4
Slide 5: Purpose
Purpose » Ensure consistency of any web based and Zurich owned or controlled user or customer interfaces world wide. » Ensure that our web sites around the world use the corporate design to create one strong defined brand. » Ensure that the value of the Zurich brand is maintained » All markets prese
Slide 6: ZODG – More than Guidelines
ZODG – More than Guidelines Design Design Patterns Templates » Usability tested » Accessibility AA tested » Best practices Zurich » Cross Browser compliant Online » Knowledge sharing Design Guidelines Marketer Prototypes Technology » 100% CD compliant » Ready for publishing © Zurich Financial Servic
Slide 7: Design Governance - vertical scope
Design Governance - vertical scope Zurich Online Design Guidelines Access Web interface interaction layers Presentation Layout Behaviour Structure Content © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 7
Slide 8: Design Governance
Design Governance Reference sites MCMS sites Other sites » Site owners participate » MCMS implements » Sites using other in CD development ZODG templates technical engines to » 95 - 100% consistent » Country domain sites publish data or with templates content » Product sites » Design support by CC »
Slide 9: What if something changes? – Mayor changes
What if something changes? – Mayor changes » Zurich Mark » Page width » Number of layouts » Flexibility in Box design » Visual hierarchy © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 9
Slide 10: Home page layouts
Home page layouts Layout A Layout A Layout C2 Layout C1 © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 0
Slide 11: Home page layout - Grids
Home page layout - Grids Layout C1 Layout A Layout C2 © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 1
Slide 12: Home page layouts – Visual hierarchy
Home page layouts – Visual hierarchy Layout C1 Layout A Layout C2 © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 2
Slide 13: Home page layouts – Main scan path
Home page layouts – Main scan path Layout C1 Layout A Layout C2 © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 3
Slide 14: Design elements – Brand / Campaign promotion
Design elements – Brand / Campaign promotion © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 4
Slide 15: Tab home page layouts
Tab home page layouts Layout E Layout D Layout F © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 5
Slide 16: Tab home page layouts - Grids
Tab home page layouts - Grids Layout E Layout D Box Design C A, B Box A, B Design C Layout F Box Design C A, B © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 6
Slide 17: Design elements – Box designs
Design elements – Box designs © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 7
Slide 18: Follow up page layouts
Follow up page layouts Layout H Layout G Layout I © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 8
Slide 19: Follow up page layouts - Grids
Follow up page layouts - Grids Content Layout H Layout G design A, B A, B Content element design s element s Layout I Content design A, B element s © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 1 9
Slide 20: Design Processes
Design Processes New site design process » Marketers » Information Designer » (For Reference sites only: Online Brand Manager) » Publisher New design elements design process » Information Designer » Creative Designer » Online Brand Manager © Zurich Financial Services - Brand Development, gsteigerh,
Slide 21: Zurich Online Guidelines
Zurich Online Guidelines http://w3.zurich.com/zurichonlineguidelines2007/home/home.htm © Zurich Financial Services - Brand Development, gsteigerh, Mai 31 2007 2 1
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