Nestle S.a. · SIX:NESN
Nestle — ECR Europe Conference 2012
27 slides from Nestle's conference presentation, May 9, 2012
Slide 1: Laurent Freixe, Nestlé Europe CEO
Laurent Freixe Nestlé Europe CEO Brussels, 9th May 2012 1
Slide 2: Disclaimer
Disclaimer This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements.
Slide 3: Our mission, Our Objective
Our mission, Our Objective: Consumers to trust Nestlé to always offer the tastiest and healthiest choices 3
Slide 4: Nestlé in Europe
Nestlé in Europe € 21.5 billion in sales in 2011 95 000 employees 88 factories in 19 countries Brands and Products for every age, every occasion 215 000 Customers 4
Slide 5: Our passion for Consumers
Our passion for Consumers Shoppers is at the heart of all what we do, everyday 5
Slide 6: Our passion for our Customers
our passion for our Customers is at the heart of our engagement and commitment to collaboration, everyday, everywhere 6
Slide 7: A Global Initiative with Local Implementations
A Global Initiative with Local Implementations SHOPPER & CUSTOMER EXCELLING IN CUSTOMER FACING CATEGORY RELATIONSHIPS EXECUTION SUPPLY CHAIN 7
Slide 8: Nestlé Shopper Insight Centres
Nestlé Shopper Insight Centres Setting the stage for engagement and collaboration 8
Slide 9: The power of alignment
The power of alignment.... Nestlé Customer Strategy Strategy Trade & Industry Best Practices & Standards ...for a sustainable collaboration 9
Slide 10: Engagement with Industry & Trade Organisations
Our engagement with Industry & Trade Organisations to drive collaboration along the value chain The Consumer Goods Forum GS1 Global Industry & Trade Collaborative Platforms (ECR Europe, ECR Asia Pacific, etc.) Manufacturer Associations Regional (GMA, AIM, FoodDrink Europe, FCPC, FIA, etc)
Slide 11: Innovative practices, Advanced practices, Foundations
Innovative practices Advanced practices Foundations 11
Slide 12: A New Reality
A New Reality Challenging times may slow down efforts for collaboration and implementation 12
Slide 13: Europe is increasingly challenging
Europe is increasingly challenging Debt exposure without borders Results in austerity measures increasing Debt in euro-zone countries in 2010, as a percentage of GDP UK £ 150 bio cuts in 2016 France € 114 bio cuts by 2016 Netherlands € 18 bio cuts by 2015 Germany € 80 bio cuts by 2014 Italy € 74 bio
Slide 14: Understanding the needs and consequences of ageing populations
Understanding the needs and consequences of ageing populations 14
Slide 15: The Middle Class on the move in CEE
The Middle Class “on the move” in CEE 2010-2015 CAGR 2,247.0 B 5% 70M+ 1,769.5 B 640.6 4% 2005-2015 1,316.2 B 532.6 446.8 1,172.1 5% 940.1 667.7 296.7 434.3 8% 201.7 2005 2010 2015 Middle Class Consumption: Middle Class Consumption: Middle Class Consumption: CEE* Russia CIS ex Russia Source: AC Niel
Slide 16: Increasing time spent online
Increasing time spent online 290 270 TV Minutes/day 250 230 Internet and Mobile 210 190 170 150 2008 2009 2010 2011 Source: eMarketer (March 2012) 16
Slide 17: Internet access increasingly Mobile (and Smarter)
Internet access increasingly Mobile (and Smarter) Shopper Purchase / Retailer Sales In-Home On-the-Go In-Store Digital GPS QR codes coupons Mobile RFID Retailer search Paperless websites Mobile sites coupons SEO/SEM Shopping Mobile E-commerce apps scanner Shopping Kiosks/
Slide 18: E-commerce: Consumer Online Purchase is booming
Consumer Online Purchase is booming E-commerce sales growing by more than 19% a year and will be almost $1.4 trillion by 2015 Note: Numbers in Billions USD, Source: Forrester (2011) 18
Slide 19: New Realities, New Opportunities
New Realities, New Opportunities 19
Slide 20: Focus collaboration on value creation and waste elimination
Focus collaboration on value creation and waste elimination along the supply chain Innovating Adapting shopper solutions Capitalising the Knowhow to excel in execution 20
Slide 21: Innovation is a game changer
Innovation is a game changer Customized Solutions Addressing increasingly complex consumer needs Standardised Products Systems Services 21
Slide 22: Collaboration is a game changer
Collaboration is a game changer Step 1 Jointly Agreed Growth (JAG) Review the economic and shopper environment Step 2 Review performance and agree growth strategy – Approach focused on Shopper Value Step 5 Monitor & adapt Conditions for success – 3 year + joint category development plan Step 3 Defin
Slide 23: LEAN Supply Chain
LEAN Supply Chain • Design and execute the most optimal and efficient value stream Raw Material Packaging Manufacturing Distribution Customer Consumer • Mapped material and information Eliminate Non Value Added activities flows from orders to store shelf • Identified non value added activities in th
Slide 24: Sustainable Supply Chain
Sustainable Supply Chain • Reducing the overall environmental footprint – Transport – Packaging – Warehousing – Etc. • Example of Sustainable Packaging – Leverage The Consumer Goods Forum work in Europe – One language for common understanding and metrics – “Reconcile” the requirements for Shelf Read
Slide 25: Open perspectives for the future
Open perspectives for the future 25
Slide 26: Manufacturers and Retailers collaborating
Manufacturers and Retailers collaborating… Trade & Industry Agenda EU 2020 agenda • Accelerating implementation •Single Market of existing best practices •Digital Market • Product & service Innovation •Innovation to boost • Health & Wellness /Ageing consumption and recover Populations growth •Enviro
Slide 27: Thank You
‘©3\ Nestle Thank You 5 | ECR: THE NEXT 9 & 10 MAY 2012 Libs BS ya GENERATION Suu (E25