Safilo Group S.p.A. · MIL:SFL
Safilo — Investor Presentation (December 2019)
11 slides from Safilo's investor presentation, Dec 11, 2019
Slide 1: Group Business Plan 2020-2024
GROUP BUSINESS PLAN 2020-2024 December 11, 2019
Slide 2: Disclaimer
DISCLAIMER This presentation may contain forward looking statements based on current expectations and projects of the Group in relation to future events. Due to their specific nature, these statements are subject to inherent risks and uncertainties, as they depend on certain circumstances and facts,
Slide 3: Today Agenda
TODAY AGENDA AN ATTRACTIVE EYEWEAR INDUSTRY Safilo 2018-2019 Achievements Our Roadmap to 2024 Financial Targets 4
Slide 4: An Attractive Eyewear Industry with Clear Growth Drivers
AN ATTRACTIVE EYEWEAR INDUSTRY WITH CLEAR GROWTH DRIVERS EYEWEAR MARKET SALES (retail value in Euro billion and CAGR 2018-23) Demographics ~61 ~61 +3-4% +3-4% >2bn people in need of ~51 eyecare solution ~51 +2% +2-3% Consumer behavior Impact of millennials +5% +15-16% Channels Digital overgrowing 20
Slide 5: Eyewear Online Sales: Digital Overgrowing
AN ATTRACTIVE EYEWEAR INDUSTRY WITH CLEAR GROWTH DRIVERS Channels EYEWEAR ONLINE SALES Digital overgrowing (retail value and % incidence on Total Eyewear Sales) of which in 2018 3.5B 0.8B 1.1B 0.6B 1.7B 1.8B in 2018 7% 6% 23% 7% 11% 5% Digital channels represent today around 7% of total eyewear sale
Slide 6: Acquisition: A Disruptive, Digitally Native Eyewear Brand
ACQUISITION A DISRUPTIVE, DIGITALLY NATIVE EYEWEAR BRAND • Founded in 2012 in San Diego by Chase Fisher; • An advance e-commerce business with unique digital and social media skills; • A compelling price-to-value eyewear product offer, appealing to a broad range of consumers with a focus on Millenni
Slide 7: Acquisition: A Key Pillar to Accelerate D2C Capabilities
ACQUISITION A KEY PILLAR TO ACCELERATE D2C CAPABILITIES AND BUSINESS • Rapid growth in high quality traffic, bring conversion to industry-leading levels • Fine-tuned marketing strategy centred on paid digital advertising and sponsored programs, complemented by organic media • Profitable business sin
Slide 8: Today Agenda
TODAY AGENDA An Attractive Eyewear Industry Safilo 2018-2019 Achievements OUR ROADMAP TO 2024 Financial Targets 15
Slide 9: Our Roadmap to 2024
OUR ROADMAP TO 2024 for a modern and successful customer-centric and consumer-oriented business model SALES Customer Consumer NEW DIGITAL TRANSFORMATION STRATEGY GROWTH B2B Digital D2C Ecosystem Marketing E-Com TO ENABLE A MODERN AND SUCCESSFUL CUSTOMER-CENTRIC • Core brands focus • Market opportuni
Slide 10: Our Roadmap to 2024: D2C E-Commerce
OUR ROADMAP TO 2024 SALES NEW DIGITAL TRANSFORMATION STRATEGY GROWTH FOR A MODERN AND SUCCESSFUL CUSTOMER-CENTRIC-CONSUMER-ORIENTED BUSINESS MODEL SMITH KEY DRIVER OF GROWTH, WITH ALREADY A SIGNIFICANT Acceleration of E-COM BUSINESS IN US, NOW TO EXPAND IN EUROPE WITH AN OMNI-CHANNEL APPROACH, POWER
Slide 11: Our Priorities in D2C E-Commerce Business
OUR ROADMAP TO 2024 SALES GROWTH Our priorities in D2C E-COMMERCE BUSINESS BRANDS.COM COMMERCIAL PARTNERSHIPS GRADUAL DEVELOPMENT OF CARRERA AND POLAROID .COMS SPECIALIZED FASHION E.TAILERS ▪ premium and upper premium brands ▪ focus on dedicated assortment and product innovation RE-PLATFORMED SMITHO