Cherry SE · XETR:C3RY
Cherry — Berenberg & Goldman Sachs German Corporate Conference 2025
25 slides from Cherry's conference presentation, Sep 22, 2025
Slide 1: Cherry SE – Berenberg & Goldman Sachs German Corporate Conference 2025
Slide 2: Legal Disclaimer
LEGAL DISCLAIMER This presentation contains forward-looking statements. These statements are based on the current views, expectations and assumptions of the management of Cherry SE and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ
Slide 3: Investment Highlights
INVESTMENT HIGHLIGHTS
Slide 4: Preliminary Q2 and H1 2025 figures
* All Q2 and H1 figures are preliminary; H1 2025 report to be published on 26 September
Slide 5: Financing restructured on solid foundation
CHERRY® INVESTMENT HIGHLIGHTS ENTER EXCELLENCE FINANCING RESTRUCTURED ON SOLID FOUNDATION 22 April 2025: Extended Loan 28 May 2025: Closing of Sale Agreement with UniCredit of Hygiene Peripherals ¢ Term extended by 1.5 years to 31 Dec 2027 ¢ Total purchase price of EUR 21m ¢ Loan amount reduced from
Slide 6: Release of capital driven by efficient inventory reduction
CHERRY® INVESTMENT HIGHLIGHTS ENTER EXCELLENCE RELEASE OF CAPITAL DRIVEN BY EFFICIENT INVENTORY REDUCTION tele ia Group Inventory reduced Successful two year Realistic repositioning DH&S with full control by half since summer 2023 GOP clean-up process of Components over inventories * Peak inventory
Slide 7: Restructuring & footprint
CHERRY® ENTER EXCELLENCE RESTRUCTURING & FOOTPRINT INVESTMENT HIGHLIGHTS 7 ~ PRODUCTS & DEVELOPMENT rc FOOTPRINT & LOGISTICS f ~) ( Centralized product management, product and Auerbach established as new multifunctional logistics hub technology development with ideal geographic location in the heart
Slide 8: Q2 and H1 2025 Financials
Q2 AND H1 2025 FINANCIALS
Slide 9: Q2 and H1 2025 preliminary figures
• • • • • * Preliminary figures. Rounding errors may occur
Slide 10: Preliminary figures
* Preliminary figures. Rounding errors may occur
Slide 11: Significant inventory reduction achieved
CHERRY® Q2 AND H1 2025 FINANCIALS TF ENTER EXCELLENCE SIGNIFICANT INVENTORY REDUCTION ACHIEVED INVENTORIES (in Eur m) Titties Q1 23 Q2 23 Q3 23 Q4 23 Q124 Q2 24 Q3 24 Q4 24 Q125 Q2 25 Peak in summer 2023 German Corporate Conference 22 Sep 2025
Slide 12: DH&S Deep Dive
DH&S DEEP DIVE
Slide 13: E-health terminal sales to be accelerated by regulatory push
CHERRY® DH&S DEEP DIVE 3 ENTER EXCELLENCE E-HEALTH TERMINAL SALES TO BE ACCELERATED BY REGULATORY PUSH SMC-B CARD APPLICATIONS (key Takeaways » (new healthcare professions) ¢ Applications for TI connectivity surged 23.600 +500% YoY * Cumulative applications expected to surpass 100,000 by 2026 « Ever
Slide 14: E-health terminals develop strong momentum and lower return rates
CHERRY® DH&S DEEP DIVE 14 ENTER EXCELLENCE E-HEALTH TERMINALS DEVELOP STRONG MOMENTUM AND SHARPLY LOWER RETURN RATES (‘key Takeaways y Number of eHealth terminals delivered Return Rates C+165% ) * Strong Baseline established: H1 terminal sales in line with PY 2 * H2 acceleration already a visible in
Slide 15: TI for elderly care: only 30% connected by H1
CHERRY® DH&S DEEP DIVE 15 ENTER EXCELLENCE TI FOR ELDERLY CARE: ONLY 30% CONNECTED BY H1 - 70% STILL TO CAPTURE (‘key Takeaways y * 30% of elderly care institutions connected to TI Connectivity Elderly Care TI by H1 * Tl connectivity in this Elderly Care segment to accelerate in Institutions still H
Slide 16: TI-Messenger holds 160x the market potential of Smartlink
CHERRY® DH&S DEEP DIVE ENTER EXCELLENCE 16 TI-MESSENGER HOLDS 160x THE MARKET POTENTIAL OF DISCONTINUED SMARTLINK Total addressable markets comparison: Smartlink vs. TI-M Smartlink Tl-Messenger 1 TAM Potential (Key Takeaways * Strategic focus s to TI-M as highly ~ hifted scalable platform and superi
Slide 17: DH&S poised to lead: strong hardware base & scalable software upside
CHERRY® ENTER EXCELLENCE DH&S DEEP DIVE 17 DH&S POISED TO LEAD: STRONG HARDWARE BASE & SCALABALE SOFTWARE UPSIDE Hardware eHealth Terminal Pr ro 8 © The eHealth Terminal ST-1506 is the market leader among newly sold eHealth terminals in Germany. “we PIN-Pad The PIN pad PP-1516 enables secure eHBA si
Slide 18: Outlook
OUTLOOK
Slide 19: EGM in November in accordance with AktG
CHERRY® OUTLOOK ENTER EXCELLENCE EGM IN NOVEMBER IN ACC. WITH 892 AktG WHY WHAT * Notice of loss pursuant to Section 92 (1) * Noimpact on restructuring plan, which AktG continues to be implemented consistently * SE’s (not: Group's) equity < 50% of the * H1 report to be published on 26 September, reg
Slide 20: Goal: Cherry to become an international provider of agnostic digital ecosystems
CHERRY® OUTLOOK ENTER EXCELLENCE 20 GOAL: CHERRY TO BECOME AN INTERNATIONAL PROVIDER OF AGNOSTIC, DIGITAL ECOSYSTEMS & DH&S plays central role in this strategy * Fundamental paradigm shift * TI-M the key to new identity as platform provider * From project based HW sales to multiple predictable and r
Slide 21: Navigating headwinds with focus and resilience
CHERRY® ENTER EXCELLENCE OUTLOOK NAVIGATING HEADWINDS WITH FOCUS AND RESILIENCE rc Germany in 3 year of recession XY rc L with Office Peripherals Overall German market still over-stocked ) S Declining overall US demand and import tariff woes burden DE exports to US ~ J cr \ CHERRY Americas - distrib
Slide 22: GfK market reporting source data
* Source: GfK Market Reporting Business Keyboards, Panelmarket Germany, Computer Keyboard no Gaming, July 2025 ** Office Equipped Resellers *** Computer Stores
Slide 23: Introducing our new CFO, Jurjen Jongma
CHERRY® ENTER EXCELLENCE OUTLOOK INTRODUCING OUR NEW CFO, JURJEN JONGMA Jurjen Jongma PROFESSIONAL SUMMARY a 1 September 2025 y * Over 30 years of international finance leadership experience ¢ Proven track record in all finance functions incl. M&A, Reporting, Equity and Debt Financing, Tax Optimizat
Slide 24: FY 2025 forecast, updated on 1 July 2025
CHERRY® OUTLOOK oh ENTER EXCELLENCE FY 2025 FORECAST, UPDATED ON 21 JULY 2025 REVENUES 2025 ADJ. EBITDA MGN. c. EUR 100m to 115m of c. 0% to 2% 110.5m 107.5m* +1%* 2024 2025 ~6.3% 2024 2025 * mid point of guided range German Corporate Conference 22 Sep 2025
Slide 25: IR Contact
IR CONTACT NICOLE SCHILLINGER SVP INVESTOR RELATIONS EMAIL: [email protected] PHONE: +49 9643 2061 848 WEB: HTTPS://IR.CHERRY.DE
Cherry — Berenberg & Goldman Sachs German Corporate Conference 2025 on 6ix