Leifheit Ag · XETR:LEI
Leifheit — Q1 2026 Earnings Presentation
46 slides from Leifheit's earnings presentation, May 7, 2026
Slide 1: Investor Call Q1 2026
7 May 2026 INVESTOR CALL Q1 2026
Slide 2: Disclaimer
DISCLAIMER This presentation contains forward-looking statements which are based on the management’s current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit’s ability to control or estimate precisely, such as statements o
Slide 3: Executive Summary: Progress in Strategy Execution Despite Challenging Market Environment
EXECUTIVE SUMMARY: PROGRESS IN STRATEGY EXECUTION DESPITE CHALLENGING MARKET ENVIRONMENT Q1 2026 Overview Group turnover: Gross margin Group EBIT 61.2 m€ 46.4% -2.8 m€ -4.0% +0.8 pps Increased marketing FOCUS program Forecast 2026 confirmed campaigns launched Group turnover with slight as part of Le
Slide 4: Consumer Climate Significantly Worsened
CONSUMER CLIMATE SIGNIFICANTLY WORSENED Consumer confidence index (CCI) GfK Consumer Climate index March 2026, EU April 2026, Germany Source: https://www.oecd.org/en/data/indicators/consumer-confidence-index-cci.html Source: NIM Consumer Climate powered by GfK, co-financed by the EU Commission Iran
Slide 5: Weak Consumer Environment Weighed on Sales in Q1 2026
WEAK CONSUMER ENVIRONMENT WEIGHED ON SALES IN Q1 2026 Group turnover by segment, region in m€ • Group turnover decline Group Household Wellbeing Private Label driven by weak consumer sentiment and challenging Turnover market environment 61.2 52.6 2.7 5.9 in m€ Trend • Positive sales momentum -4.0% -
Slide 6: Weak Consumer Environment Weighed on Sales in Q1 2026
WEAK CONSUMER ENVIRONMENT WEIGHED ON SALES IN Q1 2026 Group turnover development by quarters in m€ Q1 Q2 Q3 Q4 2024 m€ 66 69 66 58 2025 m€ 64 60 56 54 % -3.3 -13.6 -15.5 -8.2 2026 m€ 61 % -4.0 First quarter underlines trend reversal • Further turnover contributions from marketing campaigns and innov
Slide 7: Reliable Core Business: Mechanical Cleaning & Drying
RELIABLE CORE BUSINESS: MECHANICAL CLEANING & DRYING Turnover growth core business in m€ CAGR 2016-2025 4.1% Turnover Q1 2026 YoY: core: -0.5% non-core: -12.1% 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2027 Core categories remain structurally attractive growth markets • Not immune to market
Slide 8: Distribution Channels Show Mixed Picture: Discounter Weak, DIY Strong
DISTRIBUTION CHANNELS SHOW MIXED PICTURE: DISCOUNTER WEAK, DIY STRONG Distribution channels Turnover Q1 2026 in % (previous year’s figures) Cash & Carry 2 (2) • Growth of 9.9% in DIY channel due Electro Others 4 (4) to successful marketing campaigns 3 (3) Discounter • D2C business with a solid start
Slide 9: Q1 2026 Financials
Investor Call Q1 2026 FINANCIALS Investor Presentation May 26 9
Slide 10: Marketing Investments Temporarily Affect Earnings
MARKETING INVESTMENTS TEMPORARILY AFFECT EARNINGS Group earnings development Q1 2025 Q1 2026 ∆ Q1 2024 – Q1 2026 in m€ Group turnover m€ 63.7 61.2 -4.0% 6 Gross margin % 45.6 46.4 +0.8 pps 4 3.4 Foreign currency result m€ -0.2 -0.1 72.6% 3.1 2.2 2.0 EBIT m€ 3.1 -2.8 <-100% 2 EBIT margin % 4.9 -4.6 -
Slide 11: Continuous Improvements in Gross Margin
CONTINUOUS IMPROVEMENTS IN GROSS MARGIN YOY +0.8 pps FY 2022 FY 2023 FY 2024 FY 2025 Q1 2025 Q1 2026 Gross Margin % 38.7 42.1 44.5 Reported 45.7 45.6 46.4 LfL 45.1 Further improvement in gross margin to 46.4% in Q1 2026 (Q1 2025: 45.6%) • productivity and efficiency increase in production and logist
Slide 12: Free Cash Flow Negative in Q1 2026, Unchanged Good Liquidity Position
FREE CASH FLOW NEGATIVE IN Q1 2026, UNCHANGED GOOD LIQUIDITY POSITION in m€ Q1 2025 Q1 2026 ∆ Cash flow from operating activities -5.5 -11.1 -5.6 Cash flow from investment activities -1.7 -0.6 1.1 Cash flow from financing activities -2.0 -0.2 1.8 Free cash flow1 -7.2 -11.7 -4.5 in m€ 31/03/2025 31/0
Slide 13: Solid Liquidity for Continued Strategy Execution
SOLID LIQUIDITY FOR CONTINUED STRATEGY EXECUTION Group liquidity 31/12/2025 vs. 31/03/2026 in m€ 40 • No credit lines and/or debt 35 32.6 2.1 • Strong financial position 30 supports strategy execution -2.3 25 20,7 and dividend capacity 6.1 20 • Seasonally increased 0.0 -0.6 -0.2 working capital 15 -
Slide 14: Attractive Capital Allocation: Clear Commitment to Shareholder Returns
Investor Call ATTRACTIVE CAPITAL ALLOCATION: CLEAR COMMITMENT TO SHAREHOLDER RETURNS Investor Presentation May 26 14
Slide 15: Commitment to Shareholder Value and Capacity for Dividend Payment
COMMITMENT TO SHAREHOLDER VALUE AND CAPACITY FOR DIVIDEND PAYMENT • Solid liquidity position without any liabilities to banks Attractive • Strong equity ratio Promoting dividend policy: innovation • Capital reduction through ~75% Share + preserve redemption of treasury shares in of free cashflow buy
Slide 16: Strategy Update
Investor Call STRATEGY UPDATE Investor Presentation May 26 16
Slide 17: Strong Vision: Leading with Focus – Creating Sustainable Value
STRONG VISION: LEADING WITH FOCUS – CREATING SUSTAINABLE VALUE Investor Presentation May 26 17
Slide 18: 2026: Next Phase of Strategy Execution
2026: NEXT PHASE OF STRATEGY EXECUTION Leifheit Brand Relaunch FOCUS program • Sharper positioning • Optimizing processes and costs • Increased marketing campaigns • Improving operational flexibility • Strong product innovations • Aligning the organization for growth Investing in Growth while streng
Slide 19: Increased Marketing Campaigns for Bestsellers to Drive Growth
INCREASED MARKETING CAMPAIGNS FOR BESTSELLERS TO DRIVE GROWTH Key marketing channels TV + Streaming Online / Social Media, Google & Display Ads Retail Promotions Strong visibility for the Leifheit brand in Q1 2026 across all relevant media channels Investor Presentation May 26 19
Slide 20: Successful Turnaround of Laundry Care Segment in Q1 2026
SUCCESSFUL TURNAROUND OF LAUNDRY CARE SEGMENT IN Q1 2026 Linomatic Turnover growth rotary and standing dryers in Q1 2026 Pegasus +2.4% Investor Presentation May 26 20
Slide 21: Innovations Continue to Contribute to Growth: Superduster
INNOVATIONS CONTINUE TO CONTRIBUTE TO GROWTH: SUPERDUSTER Strong growth in biggest segment of dust cleaning Market growth in last years driven by dust segment; high relevance of in between cleaning for consumers Strong POD within category sustainable solution with reusable, machine- +89% washable du
Slide 22: Innovation Pipeline Strengthened to Continue Driving Growth
INNOVATION PIPELINE STRENGTHENED TO CONTINUE DRIVING GROWTH +12% Moving 03/2025 Moving 03/2026 BLACK DIAMOND BLACK DIAMOND LINE expanded with new products in Q4 2025 Investor Presentation May 26 22
Slide 23: Brand Relaunch: Stronger POS Presence to Increase Sell-Out
BRAND RELAUNCH: STRONGER POS PRESENCE TO INCREASE SELL-OUT New packaging: Clearer shopper orientation and New designs drive purchase impulses at POS communication at POS Investor Presentation May 26 23
Slide 24: Upgrade of Our Bestseller to Drive Growth and Profitability
UPGRADE OF OUR BESTSELLER TO DRIVE GROWTH AND PROFITABILITY Upgrade with meaningful benefit for consumers Investor Presentation May 26 24
Slide 25: Strong Innovation in H2 to Drive Growth and Profitability Beyond 2026
STRONG INNOVATION IN H2 TO DRIVE GROWTH AND PROFITABILITY BEYOND 2026 Additions Black Diamond Line Upcoming Innovations: H2 2026 • consumer focused • promising innovation fields Laundry Care • launch / relaunch cycle H2 2026 Investor Presentation May 26 25
Slide 26: Strategic Measures Increase Operational Efficiency & Resilience
STRATEGIC MEASURES INCREASE OPERATIONAL EFFICIENCY & RESILIENCE 2024 2025 2026 Start of Consolidation New marketing Lean Central of injection Implement- Performance Program and sales production for European ation of organization D2C business logistics hub moulding at CZ site SAP S/4HANA FOCUS Struct
Slide 27: Outlook: Return to Growth, Earnings Stable Due to Investments
Investor Call OUTLOOK: RETURN TO GROWTH, EARNINGS STABLE DUE TO INVESTMENTS Investor Presentation May 26 27
Slide 28: 2026: More Challenging Environment – Clear Strategic Response
2026: MORE CHALLENGING ENVIRONMENT – CLEAR STRATEGIC RESPONSE CHALLENGING INVESTMENTS GROWTH: ACTIVELY EFFICIENCY AND ECONOMIC WEIGH ON DRIVING DEMAND RESILIENCE ENVIRONMENT EARNINGS • Middle East conflict • Clear focus on core • Higher marketing • Efficiency impact remains highly business mechanica
Slide 29: Leveraging Our Strengths to Realize Mid-Term Potential and Long-Term Vision
LEVERAGING OUR STRENGTHS TO REALIZE MID-TERM POTENTIAL AND Vision 2030+ LONG-TERM VISION Mid-term potential: European branded leader in Sales growth: ~3-6% CAGR mechanical EBIT margin: ~7-10% cleaning and Forecast 2026: drying Slight sales growth Sales: >300 m€ EBIT: flat YoY EBIT: >10% FCF: flat Yo
Slide 30: 2026 Forecast Confirmed: Slight Growth in Turnover with Earnings at 2025 Level
2026 FORECAST CONFIRMED: SLIGHT GROWTH IN TURNOVER WITH EARNINGS AT 2025 LEVEL Forecast 2026 Group turnover slight growth (2025: 232.6 m€) Turnover Household slight growth (2025: 193.0 m€) Turnover Wellbeing mid single-digit decrease (2025: 12.6 m€) Turnover Private Label high single-digit growth (2
Slide 31: Leifheit Positioned for Profitable Growth and Attractive Shareholder Returns
LEIFHEIT POSITIONED FOR PROFITABLE GROWTH AND ATTRACTIVE SHAREHOLDER RETURNS Strong vision & focus strategy: Potential to expand: become European branded leader and strong brand, growth potential in Europe, specialist in strong core business growth from Innovation and new e-com | digital acceleratio
Slide 32: Your Questions, Please.
Investor Call YOUR QUESTIONS, PLEASE. Investor Presentation May 26 32
Slide 33: Annex
ANNEX Investor Presentation May 26 33
Slide 34: Experienced Management Board
Annex EXPERIENCED MANAGEMENT BOARD Alexander Igor Iraeta Marco Reindler Munduate Keul CEO COO CFO Previous experience Previous experience Previous experience • Brings more than 25 years of • Many years of experience as CTO at Igus • Responsible for Controlling, IT/Business international experience i
Slide 35: Leifheit Group Structure
Annex LEIFHEIT GROUP STRUCTURE Household Wellbeing Private Label Kitchen Standing Laundry Care Cleaning Kitchen Goods Kitchen + Personal Scales Goods Dryers Wellbeing 5% Rest of Kitchen Goods World 13% 2% Germany Laundry Care Eastern 39% Turnover by 48% Europe 14% Turnover by product region category
Slide 36: Increased Marketing Activities Bolstering Core Business
Annex INCREASED MARKETING ACTIVITIES BOLSTERING CORE BUSINESS Group turnover by segment Group turnover by segment in m€ Q1 2026 70 64 9.7% 61 Household 4.4% 60 6 6 Wellbeing 4 3 50 Private Label 40 85.9% 30 54 53 • Household segment -3.0% 20 due to weak market sentiment, but positive momentum driven
Slide 37: European Core Markets Under Pressure at Short Term, but Offer Attractive Potential
Annex EUROPEAN CORE MARKETS UNDER PRESSURE AT SHORT TERM, BUT OFFER ATTRACTIVE POTENTIAL Group turnover by region Group turnover by region in m€ Q1 2026 70 64 1.5% 61 13.7% 1 42.0% Germany 60 1 9 8 Central Europe 50 Eastern Europe 40 27 26 42.8% Rest of world 30 • Germany -6.4% due to a particularly
Slide 38: Successful Distribution Expansion Enables Future Growth
Annex SUCCESSFUL DISTRIBUTION EXPANSION ENABLES FUTURE GROWTH Blue Chip client base Distribution channels Turnover Q1 2026 in % (previous year’s figures) Cash & Carry Electro 2 (2) Others 3 (3) 4 (4) Discounter 7 (9) Hypermarkets 25 (24) Top Customers Importers/Exporters 5 (6) Retail-/Whole sale, De
Slide 39: Reduction in Number of Employees
Annex REDUCTION IN NUMBER OF EMPLOYEES Employee development* Employees by region* 31 Dec. 31 Dec. 2025 993 Private Label 1.000 965 Wellbeing 8% 134 Germany 136 38% 27 Household 16% Czech Republic 800 20 France Other countries 600 809 832 39% 400 200 0 FY 2024 FY 2025 * Only own staff, without tempor
Slide 40: Long-Term Financial Overview
Annex LONG-TERM FINANCIAL OVERVIEW 2021 2022 2023 2024 2025 Group turnover m€ 288.3 251.5 258.3 259.2 232.6 Profitability Gross margin % 42.3 38.7 42.1 44.5 45.1 Cash flow from operating activities m€ 16.4 14.0 20.8 28.5 15.6 Free cash flow m€ 9.6 8.8 12.1 14.2 6.4 EBIT m€ 20.1 2.8 6.0 12.1 10.0 EBI
Slide 41: Long-Term Financial Overview
Annex LONG-TERM FINANCIAL OVERVIEW 2021 2022 2023 2024 2025 Per share Net result for the period, EPS1 € 1.49 0.13 0.34 0.85 0.68 Free cash flow € 1.00 0.92 1.27 1.51 0.70 Dividend € 1.05 0.70 0.95 1.15 0.502 Special dividend € -- -- 0.10 0.05 0.702 Investments m€ 7.3 5.4 8.9 14.5 9.6 Depreciation m€
Slide 42: European Production & Logistic Footprint Strengthens Resilience
Annex EUROPEAN PRODUCTION & LOGISTIC FOOTPRINT STRENGTHENS RESILIENCE Paris/F (Leifheit/Birambeau) Nassau/D (Leifheit/Soehnle) • About 20 employees • About 270 employees • Marketing, sales • Marketing, sales, development, quality and administration assurance, central administration • Manufacturing o
Slide 43: Leifheit – Over 65 Years of Ideas That Make Life Easier
Annex LEIFHEIT – OVER 65 YEARS OF IDEAS THAT MAKE LIFE EASIER 2010 1984 • Sale of the business unit ‘bathroom’ • IPO of Leifheit AG including the brands Spirella, Kleine Wolke and Meusch 1988 2008 • License agreement for 2024 Dr Oetker Bakeware • Takeover of 60% New corporate strategy of Herby/F • A
Slide 44: European Competitors by Category
Annex EUROPEAN COMPETITORS BY CATEGORY Cleaning Laundry care Spontex Brabantia Vileda Artweger Rival Tonkita Swiffer Juwel Wenko Gimi Stewi Vileda Metaltex Rörets Kärcher Blome Kitchen goods Wellbeing Tescoma WMF Gefu Bosch Laica Tanita Zyliss Rösle Oxo Lurch ADE Homedics Fackelmann Sanitas Beurer B
Slide 45: Significant Free Float and International Investors
Annex SIGNIFICANT FREE FLOAT AND INTERNATIONAL INVESTORS Shareholder structure March 2026 MKV Verwaltungs GmbH, Grünwald (GER) 10.94%3 10.94% Ruthild Loh, Haiger (GER) 9.01%3 0.40% Leifheit AG Nassau (GER), treasury shares 0.40% 9.01% 0.11% Employee shares subject to a lock-up period 0.11% 45.82% Al
Slide 46: Financial Calendar and Contact
Annex FINANCIAL CALENDAR AND CONTACT Financial calendar Contact 11-12 May 2026 Corporate Communications / Investor Relations German Spring Conference, Frankfurt Phone: +49 2604 977-218 3 June 2026 E-Mail: [email protected] Annual General Meeting 6 August 2026 Half-year report 2026 www.leifheit-group.c