Adux Sa · EURONEXT:ALDUX
Adux Sa — DigitasLBi — Investor Presentation (April 2015)
23 slides from Adux Sa's investor presentation, April 2015
Slide 1: Connected Commerce
Slide 2: Methodology
METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. We aim to better prepare brands for the future of retail. So for the second consecutive year, DigitasLBi has conducted a groundbreaking global survey into the emerging trends of multi-
Slide 3: Usage
USAGE SMARTPHONES ARE INCREASINGLY IMPORTANT DURING ALL STAGES OF THE CUSTOMER JOURNEY. What devices do people own and how do they use them?
Slide 4: Which devices do people use?
USAGE WHICH DEVICES DO PEOPLE USE? Ownership of mobile devices is now widespread in all countries SMARTPHONE TABLET LAPTOP DESKTOP WEARABLE DEVICES 85% in 2015 60% in 2015 84% in 2015 71% in 2015 17% in 2015 70% in 2014 39% in 2014 76% in 2014 58% in 2014 What devices do you personally use?
Slide 5: Tablets and smartphones
USAGE TABLETS AND SMARTPHONES Penetration rate of total population SMARTPHONE BASES: GLOBAL IN % TABLET
Slide 6: Multi-device behaviours
USAGE MULTI-DEVICE BEHAVIOURS Anytime, anywhere, any device ON AVERAGE PEOPLE USE 5 DEVICES 6 in India and UAE 2.7 in 2014 What devices do you personally use?
Slide 7: E-commerce
E-COMMERCE WHENEVER, WHEREVER, HOWEVER. This is the way new connected consumers shop.
Slide 8: Shopping behaviour by device
ECOMMERCE SHOPPING BEHAVIOUR BY DEVICE Online shopping has become common in all countries, although there are some differences in terms of maturity 75% of people have purchased an item online in the last 30 days. SMARTPHONE TABLET LAPTOP DESKTOP 90% in China. 84% in the USA. 68% in Australia. 28% 20
Slide 9: Interest in personalisation
ECOMMERCE INTEREST IN PERSONALISATION Impact of personalized experience through a personal account PERSONALISATION When shopping online, 86% of shoppers expect special offers or discounts – and they’re important for 39% of all shoppers. For 65% of shoppers, offers tailored to their previous purchase
Slide 10: E-commerce log-in habits
ECOMMERCE E-COMMERCE LOG-IN HABITS Personalization is a key driver of performance 75% NORMALLY LOG IN TO THEIR E-COMMERCE ACCOUNT WHEN SHOPPING ONLINE. 21% always do. MAIN REASONS FOR NOT LOGGING IN: AND AMONG THEM : Those who purposefully don’t log in / log off believe it is ‘militant’ behaviour. T
Slide 11: Retail
RETAIL THE BRICKS AND MORTAR STORE IS BACK. But it needs to evolve; be more agile, more digital, and more connected to consumers’ lives.
Slide 12: Sources of information
RETAIL SOURCES OF INFORMATION Main sources of information used INTERNET APPEARS AS THE MAIN SOURCE OF INFORMATION: - retailer websites or apps are the first digital source of information in all countries, notably in the USA, UK and the Netherlands - price comparison services are next (47%), more wid
Slide 13: Use of mobile devices in-store
RETAIL USE OF MOBILE DEVICES IN-STORE 85% OF SMARTPHONE OWNERS HAVE USED THEIR MOBILE PHONE IN-STORE; 72% IN 2014. DIRECT IMPACT OF MOBILE USE IN- Mobile usage in-store is even more developed in UAE and Asia STORE ON THE PURCHASING PROCESS (China, Hong Kong, Singapore and India), where the figure is
Slide 14: New digital services in store
RETAIL NEW DIGITAL SERVICES IN STORE 71% 39% 58% 83% Of U.S consumers are willing Of UK consumers are willing to Of shoppers in Spain would Of UAE consumers are willing to receive personalised use a virtual reality helmet (i.e.: try on clothes virtually using to use a loyalty card on their money-off
Slide 15: New digital services in store
RETAIL NEW DIGITAL SERVICES IN STORE 77% 43% 46% 81% Of Singaporean consumers Of Dutch consumers would like Of shoppers in Germany Of Indian consumers are are keen to find out which sales assistants to be able to would be willing to pay via interested in accessing products are most popular process p
Slide 16: Mobile
MOBILE MOBILE IS STILL DRIVING CHANGE. Being the personal shopping assistant for consumers.
Slide 17: Smartphone addicts
MOBILE MOB SMARTPHONE ADDICTS 77% of smartphone users use their smartphones to connect to the internet at least once a day. In the last 3 months, have you used your mobile Internet? (to read your emails, use an app, download something, search for information, etc.) ?
Slide 18: The smartphone gate
MOBILE MOB THE SMARTPHONE GATE Smartphones are playing a key role in the relationship between consumers and stores IN-STORE SEARCH PURCHASE 85% 48% 33% of smartphone owners have of smartphone owners have of smartphone owners have used their mobile in-store searched online using their bought through
Slide 19: Mobile payments
MOBILE MOB MOBILE PAYMENTS Mobile purchasing has increased, but is still far behind in terms of total online purchasing (80%) 33% 62% of smartphone users have bought through of smartphone users would be ready to use their mobile in the last 30 days their device to pay in-store Mobile shopping is mor
Slide 20: Social
SOCIAL SOCIAL MEDIA IS INFLUENCING AN INCREASING NUMBER OF PURCHASES ON AND OFFLINE.
Slide 21: Social media influence
SOCIAL SOCIAL MEDIA INFLUENCE Across all 17 countries INFLUENCE ON PURCHASE AMONG USERS PER SOCIAL NETWORK USED STRONG USAGE AND INFLUENCE ON PURCHASE -> KEY PLAYERS MEDIUM INFLUENCE ON PURCHASE AND GROWING USAGE -> NEW LEADERS? MEDIUM INFLUENCE ON PURCHASE AND LOW USAGE -> CHALLENGERS LOW USAGE AND
Slide 22: Influence of social networks on the purchasing process
SOCIAL INFLUENCE OF SOCIAL NETWORKS ON THE PURCHASING PROCESS Facebook and Sina Weibo in China are the social networks most likely to influence purchases 53% of Sina 52% of 46% of Pinterest 43% of 36% of Twitter Weibo users Facebook users claim to Instragram users claim to be claim to be users claim
Slide 23: Social purchase
SOCIAL SOCIAL PURCHASE Social media platforms are not yet a major purchasing channel. MARKET MATURITY DIFFERS COUNTRY 28% OF SOCIAL NETWORK USERS HAVE BOUGHT AN ITEM DIRECTLY FROM A SOCIAL MEDIA PLATFORM IN THE LAST 30 DAYS. BY COUNTRY, ESPECIALLY IN ASIA VS THE REST OF THE WORLD. 32% in the USA, 56