Sega Sammy Holdings Inc. · TSE:6460
Sega Sammy — Investor Presentation (June 2015)
31 slides from Sega Sammy's investor presentation, Jun 29, 2015
Slide 1: Meeting Material
Meeting Material June 29, 2015
Slide 2: Course of Action for SEGA Holdings Co., Ltd.
Course of Action for SEGA Holdings Co., Ltd. Newborn SEGA Group ＜Common philosophy＞ ・CREATION IS OUR LIFE Creation is not products or services themselves but is experiencing excitement offered through them ＜Backdrop of video-making＞ ・The video was made as a message to employees upon opening a new
Slide 3: Changes to Business Segment of SEGA SAMMY HOLDINGS
Changes to Business Segment of SEGA SAMMY HOLDINGS Changes to Business Segment FY ended March 2015 FY ending March 2016 Pachislot and Pachinko Pachislot and Pachinko Machines Machines Entertainment Contents Amusement Machine Sales Business Digital Games Packaged Games Amusement Machine Sales (includ
Slide 4: Business Domain of Entertainment Contents Business
Business Domain of Entertainment Contents Business Entertainment Contents Business SEGA HOLDINGS Digital game Amusement Amusement Center Animation / Toy Packaged game Machine SEGA Interactive SEGA Games SEGA TOYS DARTSLIVE Sammy Networks SEGA ENTERTAINMENT TMS ENTERTAINMENT SEGA LOGISTICS SERVICE MA
Slide 5: Major Index for Digital Titles (Entire Digital Business)
Major Index for Digital Titles (Entire Digital Business) FY Ended March 2015 Outlook for this fiscal year 1Q Results 2Q Results 3Q Results 4Q Results Average MAU（Thousands, 3 months average）*1 6,690 5,750 5,510 5,430 ・Significant increase in MAU on the 1 million scale with release of “MONSTER GEAR”
Slide 6: SEGA SAMMY HOLDINGS: Digital game Q-Q Gross Sales
SEGA SAMMY HOLDINGS：Digital game Q-Q Gross Sales （億円） その他のデジタルゲーム売上高 Sales of Other digital game セガネットワークス売上高 Sales of SEGA Networks Sales of entire digital business to increase substantially in line with SGN SGN increase in sales ratio of SEGA Networks Share 60％ Share 52％ Copyright(c) SEGA NETWORKS
Slide 7: SEGA Networks Company Fiscal Year Ending March 2016
SEGA Networks Company Fiscal Year Ending March 2016 Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015 Summer ©SEGA 6
Slide 8: Forecast of this fiscal year
Forecast of this fiscal year
Slide 9: SEGA Networks: Q-Q Gross Sales Y-Y 186% growth
SEGA Networks：Q-Q Gross Sales Significant growth is expected for fiscal year ending March 2016 with release of new titles in addition to underlying support from existing titles. （JPY billion） 20.0 FY2016 17.1 Y-Y 186％ growth 16.0 15.0 11.8 10.0 8.6 7.8 7.7 8.0 8.0 6.7 7.1 5.0 4.3 Copyright(c) SEGA N
Slide 10: SEGA Networks: Growth in Overseas Sales
SEGA Networks: Growth in Overseas Sales Increase in sales is expected for fiscal year ending March 2016 by significantly increasing sales in Asia, Europe and the U.S as well as in Japan over previous fiscal years Composition ratio YoY Growth Rate of sales （JPY billion） Asia 海外 Overseas 国内 Domestic +
Slide 11: Domestic Market
Domestic Market
Slide 12: Domestic Market Environment (1)
Domestic Market Environment (1) The level of titles in the TOP 50 sales ranking continues to rise along with expansion of the market size. 2012 2013 2014 2015 Sales Ranking 50 million ～ 200 million ～ 1 billion yen ～ 2 billion yen ～ 1st -5th 100 million yen 1 billion yen Sales Ranking 30 million ～ 10
Slide 13: Domestic Market Environment (2)
Domestic Market Environment (2) Growth in the number of downloads in the domestic market has been stagnant or on a declining trend for more than a year. Units： Million of Downloads 102 87 86 93 90 88 86 93 83 81 79 83 81 Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Jan,2014 Jan,2015 S
Slide 14: Hit Rate (1)
Hit Rate (1) (Number of TOP 50 sales titles: May 2015) Multiple titles continue to be ranked in top 50 even in the market which has been intensifying. Google play App store 0 2 4 6 8 10 12 0 2 4 6 8 10 12 14 A 10 A 13 B 8 SEGA 8 SEGA 7 B 7 C 5 C 6 D 3 D 5 E 2 E 4 F 2 F 3 G 2 Copyright(c) SEGA NETWOR
Slide 15: Hit Rate (2) Number of Hit Titles
Hit Rate (2) Number of Hit Titles ・ On top of already-solidified existing titles, addition of new hit titles has formed one of industry’s deepest and most diversified lineup with 9 titles surpassing sales of 100 million yen, out of which 5 have recorded sales of over 500 million yen. ・ Release of ev
Slide 16: Domestic Business Sales Plan for Current Fiscal Year
Domestic Business Sales Plan for Current Fiscal Year ・Form a base with lineup of solidified existing titles as did in the previous fiscal year. (The plan conservatively expects a 20% decrease.) ・Further accumulate sales of the same size with about 20 new titles including “MONSTER GEAR” and “Hortensi
Slide 17: Overseas Market
Overseas Market
Slide 18: SEGA Networks: Growth in Overseas Sales
SEGA Networks: Growth in Overseas Sales 463％ Asia Asia growth Europe and 256％ Asia U.S. Europe and U.S. Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. growth Europe and U.S. Full通期実績 Year Results Full通期計画 Year Forecast FY2015 FY2016 FY2015 FY2016 ©SEGA 17
Slide 19: Plans for Current Fiscal Year (1)
Plans for Current Fiscal Year (1) Europe and the U.S. Asia ・Focus on development by local development lines ・ Thoroughly localize and proactively provide Japanese ・Implement localization of Japanese titles as needed titles that have high affinity with Asia ・ Also put forth efforts to develop complet
Slide 20: Plans for Current Fiscal Year (2)
Plans for Current Fiscal Year (2) Europe and the U.S. Asia ・New titles are planned to be released sequentially in and ・Localized titles are planned to be released in three Asian after 2Q regions (regions using traditional Chinese, Hangeul, ・Sales of existing titles to be kept around the same level s
Slide 21: Map of Overseas Bases
Map of Overseas Bases SEGA PUBLISHING KOREA LTD. Beijing SEGA Mobile Entertainment Technology Co., Ltd. Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. ©SEGA 20
Slide 22: Slide 22
Slide 23: Major Index (1)
Major Index (1) Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015 Summer ©SEGA 22
Slide 24: Major Index (2)
Major Index (2) Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015 Summer ©SEGA 23
Slide 25: Major Index (3)
Major Index (3) Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015 Summer ©SEGA 24
Slide 26: Three New Services Launched
Three New Services Launched Advertising service (monetization) Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. ©SEGA 25
Slide 27: Dashboard
Dashboard ・Initiative to evolve marketing activities of the entire industry into collective intelligence ・Possibility of becoming a BtoB platform that conducts matching with a new service Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015
Slide 28: Party
Party ・Enable user-initiated event operations ・Further support evolution of UGC, which continuously accelerates/expands Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015 Summer ©SEGA 27
Slide 29: Party
Party Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015 Summer ©SEGA 28
Slide 30: Monetization of Noah Pass (1)
Monetization of Noah Pass (1) Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015 Summer ©SEGA 29
Slide 31: Monetization of Noah Pass (2)
Monetization of Noah Pass (2) Copyright(c) SEGA NETWORKS Corporation All Rights Reserved. Source: SEGA Networks Company Media Conference 2015 Summer ©SEGA 30
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