Cliq Digital Ag · XETR:CLIQ
Cliq Digital — FY2024 Earnings Presentation
31 slides from Cliq Digital's earnings presentation, Feb 20, 2025
Slide 1: FY 2024 Results Presentation
FY 2024 Results Presentation 20 February 2025
Slide 2: Disclaimer
Disclaimer This presentation is for information purposes only and does not constitute a are incorrect, the actual results, performance, and achievements of CLIQ Digital public offer to buy or sell or a public call for the purchase or sale of CLIQ Digital (both negative and positive) may differ mater
Slide 3: CLIQ | 2024 at a glance, before special items
CLIQ | 2024 at a glance, before special items 9% in millions of € EBITDA margin*▼ 243 40 Operating countries▼ 196 132 Employees▼ 26 21 2024 was a very tough year for CLIQ as our business faced tougher market conditions and the new sales growth initiatives progressed slower than expected. Sales Cost
Slide 4: CLIQ | 2024 at a glance, reported
CLIQ | 2024 at a glance, reported 4% in millions of € EBITDA margin▼ 243 26.6m Goodwill impairment 197 -€4.75 EPS▼ 36 10 35 3 -28 Sales Cost of sales Operating expenses EBITDA Amortisation Financial Net result result & tax 44
Slide 5: Business Model
Business Model
Slide 6: Vision Mission
Vision Mission Building an all-in-one digital content world We are a data-driven online performance people love. marketing group that sells digital products to consumers worldwide. 6
Slide 7: Business model | our pillars
Business model | our 4 pillars Customer Digital Acquisition Products Monetisation Technology • Content • Licensed • Revenue • Proprietary hookups entertainment collection platform • Ad space content • Third party • Artificial buying • AI-driven adverting intelligence • Omnichannel services income •
Slide 8: Business model | our value chain
Business model | our value chain Business Model Licensing Bundling Selling CLIQ is expert in We license We bundle the We sell the turning content from content to digital products consumer partners digital via interest into across products. performance sales by multiple marketing. monetising categori
Slide 9: Business model | our content
Business model | our content Numerous subscription services, one platform. Movies & Series Music stations & Audiobooks Games Sports Software (incl. documentaries) concerts & audio plays Library of over 2,000 Over 100 constantly Including live More than 200,000 >500 cloud, 50+ premium full feature fi
Slide 10: Business model | our competitive advantages
Business model | our competitive advantages MARKETING • Approaching consumers via omnichannel online marketing • Analysing consumer trends CONTENT & demand, esp. regarding ECONOMICS • Licensed, not owned streaming • Key focus on profitability • More local than global • Proprietary predictive • Net c
Slide 11: Business model | our positioning
Business model | our positioning Data-powered & performance-driven. Our Our focus: Our market: Our product: advertising: Our aim: Our focus: CONVERSIONS GLOBAL DIGITAL ONLINE & MORE REACH MASS MARKET CONTENT OMNICHANNEL 11
Slide 12: Strategic Growth
Strategic Growth
Slide 13: Strategy | The CLIQ way forward
Strategy | The CLIQ way forward • increase outreach with an omnichannel marketing approach (“Magnificent Seven”) • improve customer acquisition via better content SALES CHANNELS hookups and more effective ad space buying With the help of a • introduce more digital products in addition to dedicated,
Slide 14: Omni(sales)channels | our "Magnificent Seven"
Omni(sales)channels | our “Magnificent Seven” Performance Publishing Portals: Search marketing Placing attractive through high-performing contextual publisher portals shoppable ad banners, with proprietary content, links and articles. which spark the interest of impulse-buying customers to subscribe
Slide 15: Strategy | "Fit For Future" transformation programme
Strategy | “Fit For Future” transformation programme Cost efficiencies Productivity gains Cost Efficiencies Productivity Gains Austerity measures Catalysing growth potential by Austerity measuresincluded included Catalysing growth potential by • target • CPA target lowered CPA lowered new • • new sa
Slide 16: Financials
Financials
Slide 17: FY 2024 | at a glance
FY 2024 | at a glance Sales▼ Key metrics 9% in millions of € EBITDA margin* ▼ 326 243 €3m Operating FY 2023 FY 2024 free cash flow▼ EBITDA▼ in millions of € €12m Net cash position▼ 50 21* 10 FY 2023 FY 2024 *before special items 17 17
Slide 18: FY 2024 | regional sales breakdown
FY 2024 | regional sales breakdown in millions of € North America €326m Europe Latin America ROW €243m 60% €173m €150m 69% 33% 50% 33% 59% 42% 22% 2021 2022 2023 2024 • 97% of Group sales generated with bundled-content services • 0.7m customers per 31 December 2024 (cf. 1.2m at end of 2023) • expect
Slide 19: FY 2024 | income statement
FY 2024 | income statement FY 2024 FY 2024 Special in millions of € Before Reported items special items Sales 243.0 243.0 Cost of sales (ex CAC for the period) -100.2 1.3 -98.9 CAC for the period -97.1 -97.1 Operating expenses -35.5 9.9 -25.6 EBITDA 10.2 11.2 21.4 margin 4.2% 8.8% Depreciation & amo
Slide 20: FY 2024 | customer acquisition costs
FY 2024 | customer acquisition costs in millions of € FY 2024 FY 2023 Δ 3 Total customer acquisition costs -75.1 -135.4 -45% of which capitalised and amortised in the period: Capitalised customer acquisition costs (contract costs) 74.8 133.2 Amortised contract costs -96.8 -123.6 Customer acquisition
Slide 21: 2024 | EBITDA stabilised
2024 | EBITDA stabilised in millions of € EBITDA margin 7% 8% 11% 10% before special items 73 68 54 48 29 24 10 11 5 6 6 5 2 3 3 3 1Q 2Q 3Q 4Q Total customer acquisition costs Sales Special items EBITDA, reported 21 21
Slide 22: 2024 | "Fit For Future" cost savings
2024 | “Fit For Future” cost savings 1Q 2Q 3Q 4Q in millions of € FY 2024 FY 2023 Δ 2024 2024 2024 2024 Operating expenses, reported 11.2 8.8 7.9 7.6 35.5 34.3 +3% Special items 3.1 2.0 2.5 2.2 9.9 Operating expenses before special items 8.1 6.7 5.4 5.4 25.6 34.3 -25% Between 1Q and 4Q 2024: • perso
Slide 23: FY 2024 | cash conversion & cash position
FY 2024 | cash conversion & cash position in millions of € FY 2024 FY 2023 EBITDA 21.4* 50.3 • cash in from Special items -11.2 - operating activities ∆ Contract costs 22,0 -9.6 included €10.4m ∆ Other working capital -18,5 9.4 corporate tax payments (2023: Taxes, financial result & others -5,0 -1.0
Slide 24: Share buyback programme completed
Share buyback programme completed from 28/02/2024 until 31/12/2024: • 642,246 shares repurchased 646,871 • 99% of maximum programme amount treasury shares • €8.51 average purchase price • €5.5m invested from 01/01/2025 until 03/01/2025 (incl.): • 4,625 shares repurchased at an average share price of
Slide 25: 31/12/2024 | balance sheet
31/12/2024 | balance sheet ASSETS 31/12/2024 31/12/2023 EQUITY & LIABILITIES 31/12/2024 31/12/2023 in millions of € Goodwill 20.9 47.5 Equity 71.1 103.1 (In)tangible & financial assets 12.1 18.1 Deferred tax liabilities 8.6 14.3 Contract costs 27.2 49.2 Bank borrowings - - Deferred tax assets Other
Slide 26: Goodwill | impairment
Goodwill | impairment in millions of € 48 Annual impairment test performed with the support of an external valuator. 27 • challenging market conditions 21 • significant decline in Group’s market value • impairment loss of €26.6 million 31/12/2023 Impairment 31/12/24 26 26
Slide 27: LTVCB | expected sales from existing customers
LTVCB | expected sales from existing customers €164m €136m €128m €97m €94m €49m €47m €44m €33m €27m 31/12/2023 31/03/2024 30/06/2024 30/09/2024 31/12/2024 Contract costs Lifetime Value of Customer Base (LTVCB) 27 27
Slide 28: Outlook
Outlook
Slide 29: Outlook
Outlook in millions of € % +16% CAGR 326 276 243 180-220 150 135 107 112 75 50-75 54 50 44 34 27 16 10 10-15 2020 2021 2022 2023 2024 2025e Total customer acquisition costs Sales EBITDA 29
Slide 30: Q&A
Q&A Luc Voncken Ben Bos CEO Management Board member
Slide 31: FY 2024 Results Presentation
FY 2024 Results Presentation 20 February 2025