trivago N.V. · NASDAQ:TRVG
trivago — Q2 2019 Earnings Presentation
30 slides from trivago's earnings presentation, Jul 24, 2019
Slide 1: Earnings Call Q2 2019
Earnings Call Q2 2019 24 July 2019
Slide 2: Disclaimer
Disclaimer All of the information herein has been prepared by the Company solely for use in this presentation. The information contained in this presentation has not been independently verified. No representation, warranty or undertaking, express or implied, is made as to, and no reliance should be
Slide 3: Agenda
Agenda Company update Financial performance Guidance 2019 Appendix: Financial statements 3
Slide 4: Agenda
Agenda Company update Financial performance Guidance 2019 Appendix: Financial statements 4
Slide 5: Q2 2019 – Financial Update
Q2 2019 – Financial Update 2018 2019 YoY Total Revenue Adj. EBITDA1 Net Income / (Loss) Return on Advertising Spend (€mm) (€mm) (€mm) (%) 39.4 18.5 13.7 5.9 494.4 432.2 (17.7) (20.7) (39.6) (42.5) 130% 133% Q2 H1 Q2 H1 110% 109% 235.0 223.4 (% of Total Revenue) (% of Total Revenue) 8.3% 9.1% 2.6% 3.
Slide 6: We continued to improve our contribution year-on-year leading to a significantly higher Adjusted EBITDA margin
We continued to improve our contribution year-on-year leading to a significantly higher Adjusted EBITDA margin Change in ROAS contribution YoY (€mm) Change in Adj. EBITDA1 margin YoY (ppts) 50 25% 21% 38 37 18% 40 34 20% 16% 29 30 15% 12% 20 10% 10 5% 0 0% Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2
Slide 7: Return to positive Referral Revenue growth in June 2019 at higher marketing efficiency
Return to positive Referral Revenue growth in June 2019 – at higher marketing efficiency Advertising Spend Referral Revenue ROAS YoY growth rates (%) 1 YoY growth rates (%) 1 YoY growth rates (%) 1 Apr'19 May'19 Jun'19 Apr'19 May'19 Jun'19 Apr'19 May'19 Jun'19 Source: Internal data 7 1. Based on una
Slide 8: In Q2 2019, our advertiser mix was more balanced
In Q2 2019, our advertiser mix was more balanced Option 2 Advertiser revenue share as % of total revenue 17% 24% 26% All others 49% 38% 39% Booking Holdings 34% 38% 35% Expedia Group Q2 2017 Q2 2018 Q2 2019 Source: Internal data 8
Slide 9: Development of trivago Marketplace
Development of trivago Marketplace Closed Market Pricing Model Introduction of Marketplace Bid Modifier2 Transition Cost per Cost per Cost per Click Item Level Relevance to RA 2.0 acquisition Click per platform Bidding Assessment1 Rate accuracy score Joint optimization for seamless user experience 2
Slide 10: Q2 2019 Highlights
Q2 2019 Highlights To be updated Fourth consecutive quarter with a significant improvement in our profitability Returned to positive Referral Revenue growth in June 2019 Dynamics on our marketplace remain stable Source: Internal data 10
Slide 11: Agenda
Agenda Company update Financial performance Guidance 2019 Appendix: Financial statements 11
Slide 12: KPI – Global
KPI – Global 2018 2019 YoY ROAS (%) Referral Revenue (€mm) 487.0 424.9 130% 133% 231.1 219.9 110% 109% Optimization and recalibration of Advertising Spend Q2 H1 Q2 H1 20 ppts 24 ppts (5)% (13)% Qualified Referrals (mm) RPQR1 (€) 366.6 Optimization and 1.67 1.63 Optimization and 1.30 1.33 260.6 recal
Slide 13: KPI – Developed Europe
KPI – Developed Europe 2018 2019 YoY ROAS (%) Referral Revenue (€mm) • Primarily driven by 149% 127% 144% 128% optimization and 197.3 183.3 recalibration of our 92.8 93.2 Advertising Spend Q2 H1 Q2 H1 17 ppts 21 ppts flat (7)% Qualified Referrals (mm) RPQR1 (€) 1.89 1.88 • Negatively impacted 1.46 1
Slide 14: KPI – Americas
KPI – Americas 2018 2019 YoY ROAS (%) Referral Revenue (€mm) • Primarily driven by 126% optimization and 112% 124% 108% recalibration of our 181.3 152.9 Advertising Spend 84.1 81.8 Q2 H1 Q2 H1 12 ppts 18 ppts (3)% (16)% Qualified Referrals (mm) RPQR1 (€) 2.34 2.07 1.79 1.70 • Negatively impacted • I
Slide 15: KPI – Rest of World
KPI – Rest of World 2018 2019 YoY ROAS (%) Referral Revenue (€mm) • Primarily driven by 119% optimization and 115% recalibration of our 87% 87% 108.4 88.8 Advertising Spend 54.2 44.9 Q2 H1 Q2 H1 28 ppts 32 ppts (17)% (18)% Qualified Referrals (mm) RPQR1 (€) • Negatively impacted • Improvement driven
Slide 16: Opex development: Increased cost discipline in three main areas further contributing to increased profitability
Opex development: Increased cost discipline in three main areas further contributing to increased profitability Cost and expenses Q2 2018 Q2 2019 ∆ YoY H1 2018 H1 2019 ∆ YoY Drivers (€mm) 1 Cost of revenue 1.3 2.0 0.7 2.9 3.9 1.0 1 TV spots More focused and efficient 1,2 Other selling & marketing 16
Slide 17: Agenda
Agenda Company update Financial performance Guidance 2019 Appendix: Financial statements 17
Slide 18: Guidance for 2019
Guidance for 2019 Adjusted • FY 2019 Adj. EBITDA1 expected to be between €60mm – €80mm EBITDA • Total Revenue expected to increase in H2, with positive growth in Q3 and Q42 Total Revenue and Advertising Spend • Advertising Spend is expected to increase in Q3 and Q42 1. Adj. EBITDA is a non-GAAP meas
Slide 19: Appendix
Appendix 19
Slide 20: Consolidated Financials H1 2019, trivago N.V.
Consolidated Financials H1 2019, trivago N.V. in €k H1 2019 H1 2018 Abs Δ vs. H1'18 Δ vs. H1'18 Comments Referral revenue 424,912 486,984 (62,072) (12.7)% Other revenue 7,279 7,379 (100) (1.4)% • Overview of P&L under US GAAP Total revenue 432,190 494,363 (62,173) (12.6)% Cost of revenue 3,980 3,026
Slide 21: Consolidated Financial Information H1 2019, trivago N.V.
Consolidated Financial Information H1 2019, trivago N.V. in €k H1 2019 H1 2018 Abs Δ vs. H1'18 Δ vs. H1'18 Referral revenue 424,912 486,984 (62,072) (12.7)% 1 Other revenue 7,279 7,379 (100) (1.4)% 2 Comments Total revenue 432,190 494,363 (62,173) (12.6)% Cost of revenue excl. SBC 3,842 2,945 897 30
Slide 22: Reconciliation of non-GAAP Financial Measures H1 2019, trivago N.V.
Reconciliation of non-GAAP Financial Measures H1 2019, trivago N.V. in €mm H1 2019 H1 2018 Abs Δ vs. H1'18 Net income/(loss) 13.7 (42.5) 56.2 Income/(loss) from equity method investment 0.1 (0.0) 0.1 Income/(loss) before equity method investment 13.6 (42.5) 56.2 Expense/(benefit) for income taxes 10
Slide 23: Consolidated Financials Q2 2019, trivago N.V.
Consolidated Financials Q2 2019, trivago N.V. in €k Q2 2019 Q2 2018 Abs Δ vs. Q2'18 Δ vs. Q2'18 Comments Referral revenue 219,936 231,094 (11,158) (4.8)% Other revenue 3,499 3,905 (406) (10.4)% • Overview of P&L under US GAAP Total revenue 223,435 234,999 (11,564) (4.9)% Cost of revenue 2,079 1,447
Slide 24: Consolidated Financial Information Q2 2019, trivago N.V.
Consolidated Financial Information Q2 2019, trivago N.V. in €k Q2 2019 Q2 2018 Abs Δ vs. Q2'18 Δ vs. Q2'18 Referral revenue 219,936 231,094 (11,158) (4.8)% 1 Other revenue 3,499 3,905 (406) (10.4)% 2 Comments Total revenue 223,435 234,999 (11,564) (4.9)% Cost of revenue excl. SBC 2,005 1,395 610 43.
Slide 25: Reconciliation of non-GAAP Financial Measures Q2 2019, trivago N.V.
Reconciliation of non-GAAP Financial Measures Q2 2019, trivago N.V. in €mm Q2 2019 Q2 2018 Abs Δ vs. Q2'18 Net income/(loss) 5.9 (20.7) 26.6 Income/(loss) from equity method investment 0.0 (0.0) 0.0 Income/(loss) before equity method investment 5.9 (20.7) 26.6 Expense/(benefit) for income taxes 4.9
Slide 26: Consolidated Statement of Cash Flows H1 2019, trivago N.V.
Consolidated Statement of Cash Flows H1 2019, trivago N.V. in €k H1 2019 H1 2018 Net income/(loss) 13,737 (42,531) 1 Adjustments to reconcile net income/(loss) to net cash provided by/(used in): Comments Depreciation 4,819 5,529 Amortization of intangible assets 842 842 1. 1 Net income improved to €
Slide 27: Consolidated Statement of Cash Flows Q2 2019, trivago N.V.
Consolidated Statement of Cash Flows Q2 2019, trivago N.V. in €k Q2 2019 Q2 2018 Net income/(loss) 5,909 (20,733) 1 Adjustments to reconcile net income/(loss) to net cash provided by/(used in): Comments Depreciation 2,649 3,106 Amortization of intangible assets 421 421 1. 1 Cash Flow from operating
Slide 28: Consolidated Balance Sheet H1 2019, trivago N.V.
Consolidated Balance Sheet H1 2019, trivago N.V. As of As of in €k June 30, 2019 December 31, 2018 Cash and cash equivalents 214,138 161,871 1 Comments Restricted cash 122 122 Accounts receivable, less allowance 57,676 54,981 2 1. 1 Increase in Cash and cash equivalents was mainly driven by Accounts
Slide 29: Reconciliation of quarterly non-GAAP Financial Measures
Reconciliation of quarterly non-GAAP Financial Measures in €mm Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Net income/(loss) (21.8) (20.7) 10.1 10.9 7.8 5.9 Income/(loss) from equity method investment 0.0 (0.0) 0.1 0.0 0.1 0.0 Income/(loss) before equity method investment (21.8) (20.7) 10.0 10.9
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