Baozun, Inc. · NASDAQ:BZUN
Baozun — Q3 2023 Earnings Presentation
17 slides from Baozun's earnings presentation, Nov 22, 2023
Slide 1: 3Q 2023 Earnings Presentation
3Q 2023 Earnings Presentation November 22, 2023
Slide 2: Disclaimer
Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in
Slide 3: 3Q23 Financial Snapshot
3Q23 Financial Snapshot Non-GAAP Operating Revenue Gross Profit Operating Loss (1) Cash Flow(2) RMB 1.8 bn RMB 1.3 bn RMB 90 mn RMB 1 mn (1) Non-GAAP income (loss) from operations is a non-GAAP financial measure, which is defined as income from operations excluding the impact of share-based compensa
Slide 4: 3Q23 Revenue Breakdown
3Q23 Revenue Breakdown Total Net Revenues Revenue Contribution (by Business Model) RMB mn Service - VAS, 43% 1,741 1,824 298 Product Sales Product Sales 39% 1,741 1,526 -BEC, 23% Product Sales - BBM, 16% 3Q2022 3Q2023 E-Commerce Brand Management Service - Store Operations, 18% Revenue Characteristic
Slide 5: Cash Flow Walk 2Q23 vs 3Q23
Cash Flow Walk 2Q23 vs 3Q23 Total Cash Position Operating Cash Flow RMB 2.9 bn First Positive in 3Qs + 1% YoY First positive OCF during the third quarter, +114 million YoY even post operating cash outflow of BBM RMB Mn OCF improved RMB114 million YoY through efficient working capital management; BEC
Slide 6: E-Commerce Omni-Channel Progress
E-Commerce Omni-Channel Progress 2023Q3 GMV Channel Contribution Industry Awards in Tencent Mini-program 59.8% 40.2% Global Operation Excellent Partner Pioneer Award for Private Domain Training Pioneer Award for Video Account Operation -9% YoY +9% YoY Tmall Channel Non-Tmall Channel 2023Q3 Multi-Cha
Slide 7: Creative Content to Commerce
Creative Content to Commerce x ( + ) = CREATIVE CONTENT OPERATION COMMERCE 10+ 30+ 100MN+ Creative Content & S-level Campaign S-level campaign Brands Douyin GMV in 3Q23 livestreaming 6
Slide 8: Strategic Alliance with Location
Creative Content Strategic Allianceto Commerce with Location, a top-tier Douyin Partner Positioning Baozun ecosystem as a prominent player in Douyin 4A-level Creative Top-notch Content Exceptional Operation State-of-the-Art Capabilities Strength Capabilities Facilities TOP TOP TOP Fashion & Apparel
Slide 9: BBM 3Q23 Content to Commerce Highlights Summary
BBM 3Q23Content Creative Highlights Summary to Commerce 298MM 56% 13% 177days 50MM Net Gross Offline Store Inventory Non-GAAP Revenues Profit Margin Same Store Growth Turnover days Operating Loss New New New New New Product Store Marketing Douyin IT Launch Opening Visibility Campaign System Modern U
Slide 10: Gap China Business
Gap China Creative Business Content - Opened 5 New Stores in 3Q23 to Commerce New Store Image Heilongjiang 2 Xinjiang 3 Liaoning Inner Mongolia 4 1 Beijing 10 2 Tianjin 2 Hebei Shanxi 4 2 Qinghai 1 Shandong 8 Gansu 1 Shanxi Henan 6 3 Jiangsu 18 Anhui 2 Shanghai Sichuan Hubei 4 8 5 1 Chongqing 3 Zhej
Slide 11: Gap China Business Consumer Demographics
Gap China Business Consumer Demographics Customer with Average Transaction New Product Age 18-29 Value (RMB) Penetration 42% 376 21% 35% 341 15% Jan - Aug Sep - Oct Jan - Aug Sep - Oct Jan - Aug Sep - Oct 28MM Members as of Oct 31, 2023 2.5MM Active members as of Oct 31, 2023 10
Slide 12: Q&A
Q&A 11
Slide 13: Appendix
Appendix 12
Slide 14: Selected Consolidated Statements of Income
Selected Consolidated Statements of Income For the year ended For the three months ended December 31, September 30, in RMB '000 2020 2021 2022 2022 2023 Product sales 3,906,611 3,873,589 2,644,214 497,098 707,855 Services 4,944,952 5,522,667 5,756,417 1,244,174 1,115,787 Total net revenues 8,851,563
Slide 15: Reconciliations of GAAP and non-GAAP Financial Measures
Reconciliations of GAAP and non-GAAP Financial Measures For the year ended For the three months December 31, ended September 30, In RMB ’000 2020 2021 2022 2022 2023 Income (loss) from operations 558,677 7,021 33,287 (26,256) (135,712) Add: Share-based compensation expenses 108,440 196,547 142,381 3
Slide 16: Selected Consolidated Balance Sheet Data
Selected Consolidated Balance Sheet Data For the year ended For the three months December 31, ended September 30, in RMB '000 2020 2021 2022 2022 2023 ASSETS Cash and cash equivalents 3,579,665 4,606,545 2,144,020 2,292,079 2,157,961 Restricted cash 151,354 93,219 101,704 7,254 54,068 Short-term inv
Slide 17: Thank You!
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