Huuuge, Inc. · GPW:HUG

Huuuge — Merger or Acquisition (April 2021)

11 slides from Huuuge's merger presentation, Apr 27, 2021

  1. Slide 1: 27 April 2021

    27 April 2021

  2. Slide 2: Traffic Puzzle: A Unique, High-Growth Match-3 Game

    Traffic Puzzle A Unique, High-Growth Match-3 Game 64¢ ARPDAU Traffic Puzzle is a unique match-3 puzzle game in one of the largest, most established and lucrative segments of mobile gaming: the $100k $10.6B puzzle game category. Daily Revenue Since publishing the game in March 2019, the game has been the

  3. Slide 3: Our Newest Growth Engine

    Our Newest Growth Engine 3

  4. Slide 4: Our Newest Growth Engine

    Our Newest Growth Engine Traffic Puzzle is a growth engine within our portfolio, with strong momentum across all major KPIs1 1 Major KPIs: Daily Active Users (DAU), Average Revenue per Paying User (ARPPU), Conversion Rate, & Average Revenue per Daily Active User (ARPDAU) 4

  5. Slide 5: Background & Current Reality

    Background & Current Reality Mar 2019 May 2019 May 2020 Jan 2021 Apr 2021 Publishing Traffic Puzzle First Acquisition Acquisition Agreement global launch discussion: process process signed acquisition begins concludes interest Q1 2019 Q2 2019 Q3 2019 Q2 2020 Q4 2020 Q1 2021 Q2 2021 Dec 2020 Mar 2021 A

  6. Slide 6: The Transaction

    The Transaction Consideration Payable USD, $M ● $38.9M in cash, payable in three tranches ○ $9.5M at Signing At which point, the assets will be entirely under the ownership of Huuuge ○ $25.0M upon Hand-Over of assets Contingent on sign-off by Huuuge’s Post-Merger Integration team ○ $4.4M one year af

  7. Slide 7: Transaction Rationale

    Transaction Rationale ● Traffic Puzzle is the company’s third backbone product, ● By acquiring the asset, we may: having recently delivered a $30M revenue run-rate ○ Save $5M - $8M in 2022 net ● Our conservative projections indicate that the acquisition revenue share, and far more beyond will bring mi

  8. Slide 8: Transaction Rationale

    Transaction Rationale ● Financial Diversification Puzzle Market Size Development1 USD, $M Traffic Puzzle is our third back-bone product, and first cornerstone in the casual game category ● Reinforced Growth Traffic Puzzle is Huuuge’s fastest-growing product, with monthly revenue that has more than tripled

  9. Slide 9: Technology: Operational Synergies

    TECHNOLOGY SECURITY, IT BUSINESS APPS DATA GAMING TECH & ADMIN 9 Operational Synergies HR FINANCE MARKETING CORP DEV LEGAL

  10. Slide 10: Financial Effects & Expectations

    Financial Effects & Expectations 2021 2022 Consideration Consideration Both Tranche 1 ($9.5M) and Tranche 2 ($25.0M) Tranche 3 ($4.4M) of the transaction of the transaction consideration are likely to be consideration is likely to be paid in 2022 from paid in 2021 from the company’s cash reserves th

  11. Slide 11: For questions, contact us at [email protected]

    For questions, contact us at [email protected]

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