Bridgestone Corporation · TSE:5108
Bridgestone — Technical Presentation (December 2023)
12 slides from Bridgestone's technical presentation, Dec 15, 2023
Slide 1: Technology development for "ultimate customization" through sustainable global motorsports activities
2023: 60th Anniversary of Bridgestone Motorsport “Challenge for Excellence” Next Stage Technology development for “ultimate customization” through sustainable global motorsports activities December 15, 2023 Bridgestone Corporation Vice President and Senior Officer, Product Development Akio Kusano
Slide 2: Motorsports is Bridgestone's origin
Motorsports is Bridgestone’s origin “Developing Talent” Tires carry life Extreme conditions Thorough testing Mastering “Refining Technology” Mobile laboratory Support the development of motorsports culture Challenge for excellence 2/11
Slide 3: Motorsports is Bridgestone's origin
Motorsports is Bridgestone’s origin Customization for Respect for being on-site teams and drivers Real × Digital Respect for Being attentive and supportive Bridgestone DNA Focus on quality being on-site of customer problems Challenge Refine Bridgestone DNA combining real and digital through the “cha
Slide 4: Bridgestone's core technology developed through motorsports
Bridgestone’s core technology developed through motorsports Develop polymer design on a molecule level to performance verification of tires all at once Molecule Rubber Tire Car Nano Macro 10-10m~ ~1m Polymer design Compound design Performance demonstration in racing 4/11
Slide 5: Bridgestone's core technology developed through motorsports
Bridgestone’s core technology developed through motorsports Develop polymer design on a molecule level to performance verification of tires all at once Molecule Rubber Tire Car Nano Macro 10-10m~ ~1m Polymer design Compound design Performance demonstration in racing Transfer technology refined throu
Slide 6: EV Motorsports: From Circuit to Street
Bridgestone’s core technology development ー Next stage ー From Circuit to Street Realize customer delight in the evolving mobility EV Tire for EVs • • High wear resistance (respond to high torque） Extremely low RRC High loading / High Torque (contribute to electricity consumption efficiency) Strong a
Slide 7: "Mobile laboratory" "Ultimate customization"
”Mobile laboratory” Evolve technology through the “Challenge for excellence” Mastering rubber Elevate all conventional performance and Mastering road contact further customize desired tire performance by customer and vehicle type Lead to drive sustainability “Ultimate customization” “thinner, rounde
Slide 8: Next stage: Mastering rubber
Mastering rubber Evolution of technology to “see” rubber : Dan-Totsu analysis technology The structure of rubber and molecule can be The state of motion will also be observed more clearly more clearly visible ”Mastering rubber” Static In-motion through motorsports Micro level Nano level observation
Slide 9: Next stage: Mastering road contact
Mastering road contact ULTIMAT EYE - Evolution of technology to “see” road contact Reproduce road surface conditions with high accuracy Rough road surface (circuit) Fine road surface (urban area) ”Mastering road contact” through motorsports Visualize contact condition - Next stage - Real on any type
Slide 10: Lead to drive sustainability
Lead to drive sustainability Enhance and diversify recycled and renewable material Strive to realize chemical recycle Guayule Rice husk silica Reinforcement fiber Rubber biodegradable (Diversification of natural rubber) (Reinforcement material for tires) derived from recycling technology (MoonShot)
Slide 11: "Mobile laboratory" "Ultimate customization"
”Mobile laboratory” Evolve technology through the “Challenge for excellence” Mastering rubber Elevate all conventional performance and Mastering road contact further customize desired tire performance by customer and vehicle type Lead to drive sustainability “Ultimate customization” “thinner, rounde
Slide 12: Forward-looking statements disclaimer
Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Bridgestone. Forward-looking statements include, but are not limited t