Cliq Digital Ag · XETR:CLIQ
Cliq Digital — 6M 2023 Earnings Presentation
22 slides from Cliq Digital's earnings presentation, Aug 3, 2023
Slide 1: 2Q / 6M 2023 Results Presentation
2Q / 6M 2023 Results Presentation 3 August 2023
Slide 2: Disclaimer
DISCLAIMER This presentation is for information purposes only and does not constitute a public offer to buy or sell or a public call for the purchase or sale of CLIQ Digital AG securities. Neither this presentation nor any other content of this presentation constitute the basis for the conclusion of
Slide 3: 6M 2023 Key Highlights
6M 2023 | KEY HIGHLIGHTS €160m €25m €2.49 €11m €12m Operating Dividend Sales EBITDA EPS Free Cash Flow Distribution +37% y/y +37% y/y +€0.52 y/y PY: -€1m +63% y/y 3
Slide 4: 6M 2023 Market Expectations
6M 2023 | MARKET EXPECTATIONS Average Analysts’ Actuals in millions of € estimates Based on 4 analysts’ Sales 167.1 159.6 estimates EBITDA 24.7 25.2 as at 31/07/2023 Profit for the period 16.1 16.2 EPS - basic (€) 2.47 2.49 4
Slide 5: Operational Highlights
CLI DIGITAL Operational Highlights
Slide 6: Content Upgrades
Content | Upgrades Movies & Series o Italy: >50 movies from Minerva Pictures o Latin America: >70 feature films from CDC United o Spain: >80 movies from Inopia o LEONINE content deal extension Music o 3 additional music channels: Deluxe Rap, Rock & Flashback o Highview content deal extension S
Slide 7: cliq.de Update
cliq.de | Update Brand Marketing Retooling of marketing campaigns Customer care State-of-the-art service tools implemented, e.g. WhatsApp, livechat Paypal Newly accepted payment method expected to improve membership conversion flow by more than 50% Customer journey Optimised registration pro
Slide 8: cliq.de German Brand Award
cliq.de | German Brand Award Out of over 1.300 entries from 17 countries, CLIQ won with its Cliq (cliq.de) product and brand launch: "Best of Best" in the category “Excellent Brands - Newcomer Brand of the Year” “Winner" in the category “Excellence in Brand Strategy and Creation - Brand Innovati
Slide 9: Artificial Intelligence @CLIQ
Artificial Intelligence | @CLIQ Group-wide expert group in place Current application areas: o Dreamspark (25% stakeholding) utilises AI to create and produce unscripted content better and faster o Image generation & video narration o Coding assistant o General documentation – summary, brainstorm
Slide 10: Financial Highlights
CLI DIGITAL Financial Highlights
Slide 11: 6M 2023 Sales Breakdowns (in % of Total Sales)
6M 2023 | SALES BREAKDOWNS (IN % OF TOTAL SALES) BY SERVICE BY REGION Bundled-content North America Single-content Europe €160m €160m Ad-funded Digital Latin America Marketing Services* 7% ROW 4% €117m €117m 37% 11% 38% 93% 85% 56% 57% 6M22 6M23 6M23 6M22 6M23 6M23 *Following a strategic realignment
Slide 12: 6M / 2Q 2023 Income Statement
6M / 2Q 2023 | INCOME STATEMENT 6M 6M 2Q 2Q Δ Δ in millions of € 2023 2022 2023 2022 Sales 159.6 116.8 37% 76.8 64.2 20% Cost of sales -117.6 -83.6 -56.2 -45.8 Operating expenses -16.9 -14.9 -8.1 -8.3 EBITDA 25.2 18.4 37% 12.4 10.1 23% margin 15.8% 15.7% 16.2% 15.7% Depreciation & amortisation -1.7
Slide 13: Growth Story
GROWTH STORY in millions of € Marketing spend Sales EBITDA EPS Trendlines % >345 276 150 160 >120 107 112 63 54 65 >50 6M23 34 44 22 16 27 6 25 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023e € 0.36 € 1.16 € 2.74 € 4.47 € 2.49 13
Slide 14: 6M / 2Q 2023 Customer Acquisition Costs
6M / 2Q 2023 | CUSTOMER ACQUISITION COSTS 6M 6M 2Q 2Q Δ Δ in millions of € 2023 2022 2023 2022 Customer acquisition costs -64.7 -52.1 24% -31.8 -29.6 8% (marketing spend) of which capitalised and amortised in the period: Capitalisation of customer acquisition costs 63.1 48.4 30.7 27.7 (contract cost
Slide 15: 6M 2023 Members
6M 2023 | MEMBERS 1.1m Members €82.69 LTV -8% y/y +15% y/y 15
Slide 16: 6M 2023 Cash Conversion
6M 2023 | CASH CONVERSION in millions of € 6M 2023 6M 2022 Cash flow from operating EBITDA 25.2 18.4 activities grew to €17m due ∆ Contract costs -6.4 -15.2 mainly to the higher revenues ∆ Other working capital 0.2 1.7 Taxes, financial result & others -1.8 -1.4 Cash outflow from investing activi
Slide 17: 30/06/2023 Balance Sheet
30/06/2023 | BALANCE SHEET ASSETS in millions of € 30/06/2023 31/12/2022 EQUITY & LIABILITIES 30/06/2023 31/12/2022 Goodwill 47.6 47.4 Equity 86.4 81.3 (In)tangible & financial assets 17.5 15.3 Deferred tax liabilities 13.3 10.5 Contract costs 46.0 39.6 Bank borrowings 7.4 6.6 Deferred tax assets 1.
Slide 18: Outlook
Outlook
Slide 19: Outlook 2023
OUTLOOK | 2023 Growth drivers in N6M: Marketing enhancements: in millions of € 2019 2020 2021 2022 2023e o Creating additional types of advertising campaigns to reach Sales 63 107 150 276 >345 higher conversion rates Marketing spend 22 34 54 112 >120 o Launching and testing more alternative traffi
Slide 20: Capital Markets Day in 4Q
2023 CAPITAL MARKETS DAY In 4Q
Slide 21: Q&A
Q&A
Slide 22: 2Q / 6M 2023 Results Presentation
2Q / 6M 2023 Results Presentation 3 August 2023