Coloplast A/s Class B · OMXCOP:COLO_B
Coloplast A/s Class B — Investor Day (2014)
14 slides from Coloplast A/s Class B's investor day presentation, 2014
Slide 1: Introducing Consumer Care
Introducing Consumer Care Coloplast Capital Market Day 2014 Nicolas Nemery, SVP Global Marketing Page 1
Slide 2: We reach out to consumers for several reasons
We reach out to consumers for several reasons Expose Ensure Ensure innovative products product accessibility successful experience Page 2
Slide 3: Our Consumer Care focus is driven by two approaches
Our Consumer Care focus is driven by two approaches 1 Coloplast® Care 2 Direct-to-Consumer CARE is a Direct-to-Consumer is a retention programme marketing channel Page 3
Slide 4: Coloplast Care gets us even closer to our consumers
1 Coloplast® Care gets us even closer to our consumers Objective Through Coloplast Care we… …with positive results so far C Connect to consumers and form lifetime bond More than 300,000 consumers enrolled NPD gain and retention of new users when A Advise with the right information at the right tim
Slide 5: Since 2012, we have invested further in Coloplast Care
1 Since 2012, we have invested further in Coloplast® Care, and we now have a completely differentiated service for ostomates Key elements of Coloplast Care Key benefits of Coloplast Care An online support programme We support consumers for life Enrollment through all relevant consumer touch points T
Slide 6: Our Direct-to-Consumer activities is a new communication channel
2 Our Direct-to-Consumer activities is a new communication channel that brings us in touch with new consumers Objective Objective DtC is direct, individualized marketing… …with positive results so far Increasing lead generation through Market to the online and offline marketing activities individu
Slide 7: We have invested in DtC to engage with consumers
2 We have invested in DtC to engage with consumers - Examples of our consumer DtC investments - New website Expertise Call centers Systems Lead generation Page 7
Slide 8: Let's take a look at what our efforts have brought us so far
Let’s take a look at what our efforts have brought us so far Page 8
Slide 9: The feedback from consumers has been remarkable
The feedback from consumers has been remarkable, typically a little guidance improves their quality of life a lot “Coloplast was by far the very best at understanding We are not trying to replace the nurse my medical need, providing me with enough samples of bags to insure a good ‘fit’ with the bran
Slide 10: Our Brava range matches perfectly with our consumer focus
Our Brava range matches perfectly with our consumer focus and campaigns have proven successful High need and demand Steep rise in online sample request Tailored for Direct-to-Consumer Brava sales by channel …of all consumers 75% use accessories Hospital >10% …ofreceive consumers who a Brava campaign
Slide 11: SpeediCath Compact Set and SenSura Mio are highly innovative products
SpeediCath® Compact Set and SenSura® Mio are highly innovative products with great consumer appeal - SpeediCath Compact Set - - SenSura Mio - Source: Coloplast data Page 11
Slide 12: Partnerships with dealers have proven to be a win-win
Partnerships with dealers have proven to be a win-win Hybrid campaigns We benefit, our dealers benefit Share infrastructure in strategic partnerships Ensure most efficient way of doing campaigns We win, our dealers win A dealer provides us with In partnership with a consumer information - deal
Slide 13: We are still investing in infrastructure
We are still investing in infrastructure, and we aim to build further on the consumer focus going forward Fine-tune Shape Expand consumer approach local organisations Scope Page 13
Slide 14: Our mission, values and vision
Our mission Making life easier for people with intimate healthcare needs Our values Closeness... to better understand Passion... to make a difference Respect and responsibility... to guide us Our vision Setting the global standard for listening and responding = Coloplast Page 14